Presentation from Adobe Day at the UA Europe 2013 conference, Manchester, UK. Presents characteristics of eLearning and mLearning, and their application to the domain of user assistance.

1. RAY
GALLON
C U L T U R E C O M
Presentation
©
2013
Ray
Gallon
all
rights
reserved
eLEARNING
mLEARNING and
USER ASSISTANCE
What
we
can
learn
from
training
and
education
Member, Board of Directors
Adobe
Day
at
2013
Wednesday, 19 June 2013

2. Presentation
©
2013
Ray
Gallon
all
rights
reserved
20
years
in
technical
communication
with
major
companies
such
as
G.E.
Healthcare,
Alcatel,
IBM,
etc.
Member,
board
of
directors,
Society
for
Technical
Communication
(STC)
Past
president,
STC
France
Award-­‐winning
radio
producer
and
journalist
–
CBC,
NPR,
France
Culture,
etc.
and
former
programme
manager,
WNYC-­‐FM,
New
York
Public
Radio
About Me - Ray Gallon
Owner/Consultant,
Culturecom
–
specialist
in
usability,
content
strategy,
and
user
assistance
for
software
The Humanist Nerd
Research
collaborator
and
principal,
The
Transformation
Society,
a
new
research
and
training
institute
in
Barcelona,
Spain
Wednesday, 19 June 2013

3. Presentation
©
2013
Ray
Gallon
all
rights
reserved
http://images.wikia.com/
thehungergames/images/4/43/
Classroom.jpg
“LEARNING SHOULD BE AN ACTIVE PROCESS...
...TOO OFTEN STUDENTS
COME TO
SCHOOL TO
WATCH THEIR TEACHERS
WORK”
-WILL DAGGETT
Wednesday, 19 June 2013

4. Presentation
©
2013
Ray
Gallon
all
rights
reserved
21st Century Skills
We are still “...training autonomous problem solvers, whereas... [learners in the
workplace] are increasingly being asked to work in teams, drawing on different sets
of expertise, and collaborating to solve problems.”
-Henry Jenkins, Annenberg
School of Communications (USC)
Play:
Experiment
with
surroundings
as
problem
solving
Simulate:
Interpret
and
construct
dynamic
models
of
the
real
world
Perform:
Change
identity,
improvise,
discover
Appropriate:
Remix
content
Multi-­‐task:
Monitor
the
environment
and
shift
focus
ad-­‐hoc
Develop
Collective
Intelligence:
Pool
knowledge
and
work
on
a
common
goal
Wednesday, 19 June 2013

5. Presentation
©
2013
Ray
Gallon
all
rights
reserved
Attributes of Participatory Culture
(Henry Jenkins)
Affiliations:
Memberships,
formal
and
informal,
in
online
communities
centred
around
various
forms
of
media
Expressions:
Creating
new
creative
forms,
such
as
digital
sampling,
mash-­‐ups...
Collaborations:
Problem-­‐solving
and
working
together
in
teams
to
complete
tasks
and
develop
new
knowledge
Circulations:
Shaping
the
flow
of
media,
such
as
podcasting,
micro-­‐/blogging
SOURCE: CONFRONTING THE CHALLENGES OF PARTICIPATORY CULTURE, BY HENRY JENKINS, MIT PRESS, 2009
Wednesday, 19 June 2013

6. Presentation
©
2013
Ray
Gallon
all
rights
reserved
Emergent Learning
Generally
takes
advantage
of
emergent
technologies
Based
on
social
interaction
for
the
co-­‐construction
of
knowledge
and
meaning
(Camacho,
2013)
Learners
are
encouraged
to
take
control
of
their
learning...
collaborate
with
peers
to
produce
content,
and
to
use
mobile
tools
for
investigation
and
exploration
(Loke,
et
al,
2010)
Instructors
as
facilitators
design
the
learning
environment
and
structure
learning
processes
(Jonassen,
1991)
SOURCE: http://www.slideshare.net/marcamacho/enhancing-participatory-culture-how-to-design-international-collaboration-through-mobile-and-social-media
Wednesday, 19 June 2013

7. Presentation
©
2013
Ray
Gallon
all
rights
reserved
eLEARNING
Wednesday, 19 June 2013

8. Presentation
©
2013
Ray
Gallon
all
rights
reserved
Examples:
Webquest
(Bernie
Dodge,
UCSD)
Flipped
Classroom
Articulate
a
real-­‐life
problem
and
solve
it
collectively
LEARNING SHOULD
BE EMOTIONAL
ALL
THESE
METHODS
REQUIRE
COLLABORATION!
Engagement
is
key
to
retention
HTTP://WWW.THEKENNEDYCENTERINC.ORG/WHAT-WE-DO/PROGRAMS-SERVICES/
CHILDREN-AND-FAMILY-SERVICES/SCHOOL-TRANSITION-PARTNERS-PROGRAM.HTML
Wednesday, 19 June 2013

9. Presentation
©
2013
Ray
Gallon
all
rights
reserved
Flipped Classroom
Primarily
useful
for
structured
informational
learning
Puts
the
lecture
“at
home”
and
the
“homework”
in
the
collaborative
environment
(“classroom”)
Not
specific
to
eLearning,
but
eLearning
enhances
the
value
Wednesday, 19 June 2013

10. Presentation
©
2013
Ray
Gallon
all
rights
reserved
Flipped Classroom
Learners
watch
self-­‐paced
media
in
their
own
time
Instructor
is
available
during
“class
time”
when
learners
need
coaching
-­‐
while
working
on
exercises
Collaborative
environment
continues
beyond
the
course
time,
to
provide
motivated
solution
to
real-­‐world
problems
Real
application
of
learning
is
more
likely
to
happen
in
this
scenario
Wednesday, 19 June 2013

11. Presentation
©
2013
Ray
Gallon
all
rights
reserved
mLEARNING
HTTP://WWW.LEARNINGREVIEW.COM/MOBILE-SOCIAL-LEARNING/3412-M-LEARNING-EN-ACCION
Wednesday, 19 June 2013

12. Presentation
©
2013
Ray
Gallon
all
rights
reserved
What is mLearning?
The
exploitation
of
ubiquitous
handheld
hardware,
wireless
networking
and
mobile
telephony
to
facilitate,
support,
enhance,
and
extend
the
reach
of
teaching
and
learning.
Mobile
learning
can
take
place
in
any
location,
at
any
time,
including
traditional
learning
environments
such
as
classrooms,
as
well
as
in
workplaces,
at
home,
in
community
locations,
and
in
transit.
SOURCE: http://dl.dropboxusercontent.com/u/41364593/MoLeNET%20website%20-%20Copy/www.molenet.org.uk/about/index.html
Wednesday, 19 June 2013

13. Presentation
©
2013
Ray
Gallon
all
rights
reserved
How is mLearning
different from eLearning?
More
personal
Deterritorialized
(ubiquitous)
More
accessible
More
fun
(?)
More
interactive
Spontaneous
Shorter
duration
For
instant
use
Social:
engaging
users
to
contribute
and
share
Gestural
(swipe,
pinch,
tap)
-­‐
thus
more
sensorial,
body
involvement
Wednesday, 19 June 2013

14. Presentation
©
2013
Ray
Gallon
all
rights
reserved
Not
just
the
miniaturization
and
convenience
of
portable
computing
Transforming
how
we
conceptualize
and
interact
with
computing
and
our
environment
Transforming
how
we
communicate,
create,
and
manipulate
information
(Cheney,
2010;
Pachler,
Bachmair,
&
Cook,
2010)
SOURCE: http://www.ascilite.org.au/conferences/hobart11/downloads/papers/Cochrane-full.pdf
mLEARNING
Wednesday, 19 June 2013

15. Presentation
©
2013
Ray
Gallon
all
rights
reserved
SOURCE: http://www.ascilite.org.au/conferences/hobart11/downloads/papers/Cochrane-full.pdf
Ubiquitous
social
connectivity
Instant
information
access
Enhanced
view
of
the
world
through
digital
augmentation.
(Cook,
2010)
It
is
empowering
for
learners,
who
can
become
content
and
context
generators
within
authentic
learning
environments
rather
than
simple
consumers
of
transmitted
content.
(Herrington
&
Herrington,
2006-­‐2007)
mLEARNING
Wednesday, 19 June 2013

16. Presentation
©
2013
Ray
Gallon
all
rights
reserved
Both eLearning and mLearning...
Engage
the
learner
to
become:
Content
creator
Author
of
his/her
own
learning
experience
Are
social
Demand
collaboration
Lead
to
the
discovery
of
creative
collective
solutions
Can
lead
to
the
development
of
ongoing
learning
networks
Anchor
learning
through
real-­‐world
application
Wednesday, 19 June 2013

17. Presentation
©
2013
Ray
Gallon
all
rights
reserved
SO WHAT ABOUT
USER ASSISTANCE?
Wednesday, 19 June 2013

18. Presentation
©
2013
Ray
Gallon
all
rights
reserved
http://stc.intercom.org
February 20136
From John Carroll, the Father of
Minimalism
“User”
is
passive,
to
me
—
you’ve
been
handed
something,
use
it
—
whereas
I
think
what
people
are
doing
is
much
more
actively
a
matter
of
ownership
and
appropriation
and
coming
to
control
a
new
tool
in
a
new
environment...
“learners”
focuses
on
the
human
development
and
appropriating
new
knowledge
and
skill,
which
I
think
is
really
more
the
essence
of
what’s
going
on.
from
an
interview
with
Nicky
Bleiel,
in
STC’s
“Intercom”
magaine,
February
2013
Wednesday, 19 June 2013

19. Presentation
©
2013
Ray
Gallon
all
rights
reserved
Henry Jenkins’ Participatory Culture
is Not Just for Schools: It’s for Life
Today’s
Life
is
with
Technical
Products:
Affiliations:
Memberships,
formal
and
informal,
in
online
communities
centred
around
various
products
(user
groups)
Expressions:
Generating
new
shortcuts,
product
ideas,
improvements...
Collaborations:
Problem-­‐solving
and
working
together
in
teams
to
complete
tasks
and
develop
new
knowledge
Circulations:
Shaping
the
flow
of
media,
such
as
podcasting,
micro-­‐/blogging,
as
invested
stakeholders
ADAPTED FROM JENKINS, MIT PRESS, 2009
Wednesday, 19 June 2013

20. Presentation
©
2013
Ray
Gallon
all
rights
reserved
Usual Manner of Integrating
User Feedback
SME’s/Dev
Intranet
CRM
MARKETING
UX
INTERNAL
STAKEHOLDERS
Wiki
Extranet
Social
Nets
User
groups/forums
USER
COMMUNITIES
User
testing
&
research
Tech
Comm
The
Product
Wednesday, 19 June 2013

21. Presentation
©
2013
Ray
Gallon
all
rights
reserved
Integrated Learning / Integrated
User Feedback
SME’s/Dev
Internet
CRM
Marketing
UX
Wiki Extranet
Social
Nets
User
groups/forums
Learning
Objects,
SCORM,
etc.
Integrated
Learning
Community
Tech
Comm USER
TESTING
&
RESEARCH
LMS
The
Product
Impacts
Influences
Interacts
with
Integrates
Helps
Feed into
Facilitates
Feeds
into
Fertilizes
Adds
value to
VECTORIZE!
Wednesday, 19 June 2013

22. Presentation
©
2012
Ray
Gallon
all
rights
reserved
Organisation of Software
Integrated Learning Communities
Shared
strategies
and
experiences:
I
have
trouble
doing
this
–
anyone
else?
I’ve
found
a
great
way
to
do
this!
Has
anyone
ever
had
to…?
Integration
of
experiences
back
into
the
product
Shared
principles,
values,
context:
Common
vision
Collaborative
development
Shared
space
Buy-­‐in
Loyalty
Requires
a
well
designed
overall
Content
Strategy
Body
of
knowledge:
How
do
I
do
this?
How
do
I
do
it
NOW?
Am
I
sure
I
want
or
need
to
do
this?
Getting
real
work
done
Wednesday, 19 June 2013

23. Shared
principles,
values,
context:
Common
vision
Collaborative
development
Shared
space
Buy-­‐in
Loyalty
Body
of
knowledge:
How
do
I
do
this?
How
do
I
do
it
NOW?
Am
I
sure
I
want
or
need
to
do
this?
Getting
real
work
done
Shared
strategies
and
experiences:
I
have
trouble
doing
this
–
anyone
else?
I’ve
found
a
great
way
to
do
this!
Has
anyone
ever
had
to…?
Integration
of
experiences
back
into
the
product
Presentation
©
2012
Ray
Gallon
all
rights
reserved
Organisation of Software
Integrated Learning Communities
Measure Overall Participation
5
4
3
2
1
0
1
2
3
4
5
Measure Individual Profiles:
Knowledge: 2.3
Strategy: 3.5
Principles: 4.7
Wednesday, 19 June 2013

24. Presentation
©
2013
Ray
Gallon
all
rights
reserved
Some Implications of Software
Integrated Learning Communities
As
co-­‐operation
builds,
an
Integrated
Learning
Community’s
self
image
grows
in
stature.
Thinking
goes
beyond
contingent
need,
for
example:
“What
I
do
can
be
useful
for
others?”
“What
others
do
has
an
effect
on
what
I
can
use”
-­‐
for
example,
“does
my
YouTube
post
have
good
tags
for
findabiity?”
As
value
from
the
community
is
captured
and
fed
back
into
the
system,
customers’
adherence
to
the
product
and
the
company
grows,
since
they
feel
they’ve
contributed
to
its
design
and
development.
Wednesday, 19 June 2013

25. Presentation
©
2013
Ray
Gallon
all
rights
reserved
CREATING MORE VALUE
Above
all,
be
steadfast...
...Only
trees
that
take
root
are
able
to
change
the
environment.
Wednesday, 19 June 2013

26. Presentation
©
2012
Ray
Gallon
all
rights
reserved
RAY
GALLON
C U L T U R E C O M
Email:
infodesign@culturecom.net
Thank
You!
Google
Plus:
+Ray
Gallon
Twitter:
@RayGallon
LinkedIn:
Ray
Gallon
Check
out
my
blog,
Rant
of
a
Humanist
Nerd:
http://humanistnerd.culturecom.net
Portions
of
this
presentation
based
on
research
by
the
Transformation
Society
Research
group.
Member, Board of Directors
With
thanks
to
Two
new
white
papers
published
on
Adobe
site:
• Changing Paradigms in Technology and Communication
• Crossing Boundaries: Implications for the Content Industries
Link: http://www.adobe.com/cfusion/entitlement/index.cfm?event=custom&sku=FS0003673&e=tcs_whitepaper
Wednesday, 19 June 2013