Keynote presentation by Tom Uglow (Google Creative Lab) from Culture24's Let's Get Real conference 2011: How to Evaluate Success Online?

1. :: the story of my life

3. :: emergent strategy

4. b
:: emergent strategy
a

5. :: take #2

6. :: take #2

7. :: google

8. :: fail quietly, fail often

9. :: why am I here?

10. :: guns & ammo

11. :: digital is everywhere

12. :: make a model

13. :: what is the point?

14. :: package the package

15. :: the story of my life

16. :: put the user first

17. :: know what works

18. :: commit to the long-game

19. :: continuez tout droit?

20. Local < -- > Global
Dialogue < -- > Monologue
Popularity < -- > Engagement
Light touch < -- > Deep Resource
You < -- > Your Stuff

21. :: how to ‘use’ digital

22. :: build it and they will come

23. :: would you read this?

24. :: know your own value

25. :: why do homepages suck?

26. :: the F word

27. :: the C word

28. :: he’s nearly finished…

29. :: a big red button
TRY
ME

30. :: three things to take away
TRY
ME

31. :: thank you.
TRY
ME