Work till now and more!

2. Ctrl-Arch is a multidisciplinary
firm specialized in Architecture and
Interior Design. Ctrl-Arch connects
different ways to live the
PASSION for design and architecture.
ctrl-arch transforms your DREAMS into REALITY

3. Hospitality and Commercial

4. KACHI DeliCafe&Grill
Organic Restaurant/Cafe
The objective of KACHI BISTRO was
Los Angeles,CA to design an organic green restau-
rant with the unique feature to be
also a social meeting point in the
designed by CTRL-ARCH Business district of Downtown Los
artwork by circusboulevard.com Angeles.
bethanybarton.com, Young professionals and business
photo by Rocco Ceselin men/women can eat organic food, re-
lax, network, get knowledge of what
the city offers and simply have
2011 fun.
The big challenge was to give a
green but also urban look to a big
space with high ceiling surrounded
by windows. We used low cost/re-
cycled materials to design a UNIQUE
scene that stands out in the new
Trendy downtown Los Angeles.
The kitchen provides a tasty, nu-
tritious, healthy, entertaining and
affordable dining experience, along
with the design and artworks that
represents an explosion of colors
in the restrooms and in the dining
room.
Custom tables made of wood planks
and steel, concrete floors, ligh-
ting installations , original ar-
twork of the Italian artist group
Circusboulevard and local artist
Bethany Barton give the space a
Fresh “Fun” Urban look, not cold or
Industrial.

6. AUREVOIR
French Bistro
San Diego,CA
designed by CTRL-ARCH
2010
A new French bistro in San Diego whe-
re traditional symbols of the France
are melted with a new Urban Look!!!
Aurevoir is a fine, intimate, dining
bistro. It is located in the heart of
Hillcrest and with its custom fur-
nitures, walls tatoo that represent
the main French topic, a big choak
board wall with new wines and spe-
cialties, a homy atmosphere become a
new point to dine and see.

8. IL POSTINO
Italian Restaurant/wine&cocktail Bar
San Diego,CA
designed by CTRL-ARCH
2010
Brief: Owner of severals restau-
rants in SoCal asked us to tran-
sform a 7500sqf basement in a uni-
que, different , modern Italian
restaurant/Cocktail&Wine Bar which
theme was based on the Italian mo-
vie “Il Postino”.
We are in in the Hip Artist Neigh-
borhood of North Park.
An Italian Bistro & Wine Bar in San
Diego with design influences from
the Italian film of the same name.
Custom screen-printed tables and
hand painted wall graphics round
out this whimsical mail-themed spa-
ce.

10. “no design system is or should be perfect” by m.frederick

11. ZERO Cocktail Bar
Turin , Italy
designed by CTRL-ARCH
photo by Daniele Boccallo
graphics by TrulyDesign
2010
Zero, before of a cocktail bar
acc+ording to the needs of the client,
was meant to be a new meeting point
of Piazza Vittorio in Turin. Without
being decontextualized and self cen-
tered. But with a strong personali-
ty. The union of two adjacent rooms
on the ground floor and the consequent
elimination of the dividing walls al-
low the restyling of the space and the
obvious distinction between service
areas and public spaces . The counter,
the main character, is essential for
the geometry and material consistency
without giving up a dialogue with the
new “container” that receives it. The
reinterpretation of the aesthetic of
industrial architecture and attention
to details make of Zero an essential ,
clean- and elegant space that not give
up being stylish.

14. CLOVERLEAF
Cafe/Bakery/TuttiFruttiYogurtstore
Los Angeles,CA
designed by CTRL-ARCH
2009
The client asked us to combine a
cafe/bakery with a yogurt store and
to design a modern Italian space
clean and essetial.
We came up with a small bakery in
the San Gabriel Valley that offers
fresh breads in a slick but comfy
environment. Custom designed & bu-
ilt display cases allow customers
to grab their own bread.

16. ...where cold and warm are melted in one space!

17. THE MERK
Italian Bistro
San Diego,CA
designed by CTRL-ARCH
photo by F.Bongiorno
2008
Owner of the Keating Hotel the well
known boutique hotel in the Gaslamp
Quarter wanted us to design an high-
end Italian restaurant with cocktail
bar and vip zone. Modern, essential
which would spouse perfectly -for
style and design- the adiacent Kea-
ting Hotel.
Tantilizing the senses, the design
captures the essence and ambian-
ce of a fine, yet intimate, dining
bistro. The MerK, located in the
heart of downtown San Diego’s Ga-
slamp District, radiates a sleek so-
phistication while remaining a fun,
delicious, and affordable eating en-
vironment for San Diego locals and
visitors alike.
www.themerk.com

18. Merk
The

20. AJA
Asian Restaurant/Cocktail Bar
Atlanta,GA
Concept by CTRL-ARCH
2008
Aja is a Hip Cocktail Bar and Re-
staurant in Buckhead, Atlanta, GE.
The client asked us to convert an
old Emeril Restaurant , located on
the ground floor of a skyscraper in
a Modern Asian Restaurant/Cocktail
Bar.
We extended the patio creating a big
outside space, the “zen garden”,
connected to the dining area through
an inside-outside bar.
At the bar and all over the place
customers can see imagery who remind
the ancient Asia.Red,Wood and Black
are the main colors.
White panels with asian text are
pending from the ceiling while a
big buddah is overlooking the dining
area.
The vip zone decorated with ancient
asiatic tools and objects is located
on the mezzanine.

21. LIGHTHOUSE
Restaurant/Coktail Bar
San Diego,CA
designed by CTRL-ARCH
artwork by bethanybarton.com
Create a design that remind the
“SEA”, its colors, its romance ,its
Open Summer 2011 tales of lighthouses, sailors and
mermaids
A MODERN SPACE characterized by the
colors of the waves, lighthouse,
sunset by the ocean.
INDOOR PATIO AREA is characterized
by colored pillows = colors of the
beach in summer time: Idea to crea-
te a cozy area
Use of silver/white plank on the
floor in the dining area and con-
crete in “ Indoor patio area” (
concrete is tatooed with words from
sailor poems or sailor tales)
Some walls are “printed: with photo
of “jump” in the ocean (B&W): AT-
TRACTIVE/UNIQUE
One wall is painted with black/blue
ink and tells a fairy tale of a sai-
lor who fought against ocean mon-
sters, felt in love with a mermaid
and reached finally the lighthouse:
EMOTIONAL

22. LA VILLA
Italian restaurant
San Diego,CA,USA
designed by CTRL-ARCH
Open Summer 2011
Reproduction of an antique villa
with garden.
Old and new materials are used with
harmony.
The main room is divided in rooms
like in the antique villa by movable
frames, so the garden.
The frames ( gold and thick from the
XVIII century) divided the space wi-
thout blocking the view.
With different kind of divisions we
create a private mood outside and
inside.
Historical objects ( like white sta-
tues, iron objects etc) and modern
objects from Italian design create
the design of the space.
Attention to details and the chose
of different kind of furniture are
the base to create renovated Villa.

23. POP-UP STORE
Counter/diplay bookstore
Cairo, Egypt In a overwhelmed space with co-
lors/lights/people design a spa-
ce for different objects/books
designed by CTRL-ARCH displays and a counter easily re-
nownwable and higly attractive.
2010

24. VILLA DE AMORE
Residence/art gallery/winery
Temecula , CA, USA
designed by CTRL-ARCH
2010
Villa de Amore has developed a reputa-
tion as an ideal Temecula wedding site
and vineyard.
The formal rose gardens and vineyards
provide an elegant and romantic atmos-
phere where guests can stroll, mingle
and relax. Villa de Amore Private Vi-
neyard Estate is a choice Southern Ca-
lifornia wedding location with banquet
rooms, bridal suite, full catering fa-
cility, and groom’s dressing room. It
is decorated throughout with Spanish
tiles, candelabras and fountains. If
you have any questions regarding the
Villa or would like to schedule an ap-
pointment for a private viewing of the
vineyards and estate
The owner decided to insert permanent
exhibition of ceramic and glasses and
organize modern art exhibition.

25. Residentials and others...

26. SANTA MONICA
Restyling Of a House
Los Angeles , CA
designed by CTRL-ARCH
artwork by Roberto Zanello and
Elena Mirandola
photo by stefano paltera
Make over of a Private House in 21
days, Santa Monica, Ca.
Low budget...Fast work.
The client asked us to create a sexy
modern mood!
we decided to change the colors of
the house, lightened up all the spa-
ces and add some moder piece of de-
sign like the “alienology” lamps.
The dining room with a new sofa,
silver carpet, new curtains and a
touch of grey become a comfortable
and modern space where watch tv and
work.
The room with original artwork and
the red accent on a wall become the
sexyest room.

28. APARTMENT
project for clients with ear deficit
Turin, Italy
designed by CTRL-ARCH
2010
The restyling of a 100 square me-
ters apartment located in the cen-
ter of Turin is characterized by
fine distribution of the layout and
the careful reshaping of environ-
ments with a clear distinction
between living and sleeping area.
We tryed to create a big openspa-
ce where family lives during the
day (kitchen -dining- realx area) .
The sleeping area is di-
vided in two separete
rooms, the bathroon in between, is

29. APARTAMENT MB
Restyling
Turin , Italy
designed by CTRL-ARCH and E.Coccolo
photo by tommasobuzzi.it
2008
Restyling of a low industrial buil-
ding in a private courtyard in San
Salvario, Turin. Through the reco-
very of degraded working space and
remaking its courtyard was possible
to transform a two-room apartment in
an apartment about 90 sqm. Old sheds
are been replaced with a terrace.
The apartment is connected with the
low manufactured through a glazed
area overlooking the terrace.

31. APARTMENT
“there is Restyling
no Torino, Italy
contradiction designed by CTRL-ARCH
between 2008
A young professional decides to reno-
vate her new apartment of 70 sqm loca-
discipline ted in Corso Telesio (Turin, Italy) .
In accordance with
needs of the client, we proceed by
the
and freedom, recovering unused space distribu-
tion and creating a bright and cozy
living area where was inserted a
between
small kitchen area, off center en-
trance. The bedroom is obtained in
the space that was once destined to
become the kitchen while the old
caution and kitchen becomes the walk-in closet.
creativity.”
by R.Piano.

32. APARTMENT
Restyling
Vercelli, Italy
designed by CTRL-ARCH
2009
The restyling of a 100 square meters
apartment located in the center of
Vercelli is characterized by fine di-
stribution of the layout and the ca-
reful reshaping of environments with
a clear distinction between living
and sleeping area. The sober use of
color and concentration of furnitu-
re and equipment on the perimeter
walls of the living area make a sun-
ny apartment, spacious and elegant.

33. CHALET
Restyling
Chamonix, FR
designed by CTRL-ARCH snd Arch.
S.Toscano
2007
The private commission decides to buy
a cottage divided into two buildings
and get a single house on two levels.
Located in the heart of the village
Les Granges at Chamonix in front of
two magnificent glaciers and Taconnaz
Des Bossons, the chalet is placed
in a valuable natural context. The
“day” area, located on the ground
floor, hosts the kitchen, dining
room, double height lounge, guest
room, storage and fitness area. The
latter is equipped with every com-
fort: sauna, jacuzzi and gym. On the
first floor we find the master bedro-
om, relax room and a standard room.

34. “Objects communicate in real time.It’s not true that what is useful is beautiful.
It is what is beautiful that is useful.Beauty can improve people’s way of life and thinking.”
by A.Castelli Ferrieri

35. EXHIBITION
IL MONDO CHE VERRA’ DI CESARE ROCCATI
Turin,Italy
set designed by CTRL-ARCH with
R.Zanello
2009

37. LA POSTA
corporate ID for The restaurant
Belgioioso, Pavia
designed by CTRL-ARCH
2010
Corporate ID for La Posta , traditional
restaurant in the Belgioioso Castel.
the main concept was to creat a ID for
this restaurant where the only product
customers could consume or buy were :
“risotto”, salami and cheese, wine.
the style has to be traditio-
nal with a touch of modern, uni-
que , clean but not chic.
we design all the brand Image form
the logo to the cloth for tables .

38. Projects we did with...

39. SUZUKI competition
Italy
designed by CTRL-ARCH
and Arch. Massimo teghille
graphics by Brunazzi Studio
2010
Create a ShowRoom for Suzuki where the
new look of the brand will stand out
in a world of japabese bikes without
personality.
The Japanese philososophy made by an-
cient and spiritual topics is mixed to
a new lifestyle made by hightech and
modern look.
The show room will be the expression
of this world: strong concept mixed to
a “delicate” essential style and eco-
friendly materials.
Everything happens in a UNIQUE SPACE
where bikes and lifestyle are deeply
related.

40. EU PROMOTIONS
Marketing Agency Offices
Turin and Milano, Italy
designed by CTRL-ARCH and
Arch. Stefano Toscano
photo by Emanuele Zaniboni
2010
The goal was to transform a seri-
es of rooms into one open space.
The heart of open-space is a po-
lycarbonate box that encloses a
meeting room. The toilet room is
treated as a polycarbonate box
inserted inside a larger box:
The open-space. The existing co-
atings on the floor were covered
by a new color film. The black
walls are choak-board on which
you can draw. A sign composed
of adjectives that describe the
company runs along all the pe-
rimeter walls. The initials of
each word forming, to orange,
representing the company name:
EU PROMOTIONS

42. SHOW LIFE
Hotel de Charme
Perugia, Italy
designed by studiodoppio with
E.Zaniboni
photo by www.braviniphoto.it
2009
Restoration and Restyling of
a ‘600 farmhouse in the hil-
ls of Umbria. Inside the lar-
ge existing plots (about 1000
square meters) were carri-
ed out 25 rooms, while the
hotel resort includes a new
swimming pool and a restaurant.
The project has paid particu-
lar attention to the landscape
plan, creating an architecture
that fits well camouflaged in the
context of hills through local
materials, such as the split
stone, and green technologies.

44. THE KEATING HOTEL
San Diego , CA
designed by Pininfarina with S.Zanello
photo by : M.Vincent F.Bongiorno
2007
Brief: Design a Boutique Ho- The logo for the hotel
tel which represent Pininfarina was created to mirror a
Style: clean, essential, fun- portal. The outside of
ctional, elegant, emotional and the building is very hi-
technological. storic and has the cha-
Interior design of a boutique racteristics of the st-
Hotel from the original design yle of architecture from
concept to the branding of all 100 years ago. As one
printed materials and collate- walks thru this portal,
ral. they travel thru a span
The original idea was to crea- of time from a historical
te a very contemporary design, building to a futuristic,
keeping some elements from the innovative, emotional and
past ( bricks, stairs, details). technological use of spa-
Also to create a flush space by ce. Aspects of this logo
removing the existence of inte- are found throughout the
rior walls in each room. property from the entran-
ce in the lobby to public
www.thekeating.com bathrooms, guestrooms,
etc.

45. A contemporary interpretation and
testament to style and design that
is visually striking yet inviting
and warm. The rooms are conceived
without interior walls to create a
new interpretation of space, ta-
king away the traditional division
of the warm and wet zones (defined
as the bedroom and bathroom)

46. SWAI
San Diego , CA
Lounge/Club @ The Keating
by Pininfarina with S.Zanello
2007
As with the entrance to the lounge the
predominant colour is red, creating a
rich passionate atmosphere. The walls
are punctuated by peeks to the original
brick and stone , showing the heritage
of the building. The bar has a high-
tech feel and is made entirely from alu-
minum and steel. The social area changes
from day to night with the help of the
lighting and curtains which unroll from
the ceiling to create a more private
atmosphere.

47. LE BURREAU
BURRE’
Turin, Italy
designed by studiodoppio with
E.Zaniboni
2006
Cocktail bar located in the heart
of the historic center of Turin
and quickly became one of the
most popular nightspots night-
life of the city. The restaurant
is planimetric divided into two
rooms. In the first, the bank
and deliberately backcounter
fill almost all the space
available to become the to-
tem of the local reference.
Fronts are painted, like a
blackboard, phrases and apho-
risms related to the pleasure
of drinking and conviviality.
The other room is instead a
more private space, where you
can relax on comfortable so-
fas in a more secure environ-
ment, characterized by warm
colors and decorative fabrics.

49. Ctrl-Arch,llc USA
1906 Olympic Blvd.
Santa Monica (CA) 90405
Special Thanks to: T +16192749893
serena@ctrl-arch.com
Ctrl-Arch Italy
Kao Pao Shu for supporting us p.zza Carlo Felice 30
10121, Torino
Carf for working with us
T +39 011 19711089
TractorVision for building us F +39 011 19504490
emanuele@ctrl-arch.com
TrulyDesign, Bethany Barton, PierPaolo Rovero, davide@ctrl-arch.com
Roberto Zanello, Elena Mirandola for coloring us
Friends&Family for loving us www.ctrl-arch.com