2. About Crystal CO Native, GO BRONCOS! DANCE! Social media addiction started Spring 2007 Started 3 Elements in May of 2009 Self-Proclaimed Tech Dork If you worry about what might be, and wonder what might have been, you will ignore what is. ~Author Unknown Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
3. Social Media & Web 2.0 Social media: Transforming people from content readers into publishers Web 2.0: Interactive, online networking Examples: Social Networking: Twitter Linked In Facebook MySpace Social Bookmarking: Stumble Upon Delicious Web 2.0 Podcasts Wikipedia Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
4. WOW! $1.54 billion spent on world-of-mouth, social media marketing in 2008 Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
5. The Facts Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
6. The Facts By 2010 Gen Y will outnumber Baby Boomers 96% of them have joined a social network 1 out of 8 couples married in the US last year met via social media Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
7. TheFacts Years to reach 50 million users: RADIO – 38 TV – 13 Internet – 4 IPOD – 3 Facebook added 100 million users in less than 9 months iPod application downloads hit 1 billion in 9 months Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
8. The Facts 1. China 2. India 3. US 4.Facebook 5. Indonesia 6. Brazil 7. Pakistan 8. Bangladesh If Facebook was a country, it would be the 4th largest in the world. Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
9. TheFacts 1 in 6 higher education students are enrolled in online curriculum 80% of companies are using Linked In as their primary tool to find employees The fastest growing segment on Facebook is 55-65 year-old females YouTube is the 2nd largest search engine in the world – more than 100,000,000 videos Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
10. The Facts If you were paid a $1 for every time anarticle was posted on Wikipedia you would earn $156.23 per hour 78% of consumers trust peer recommendations Only 14% trust advertisements Only 18% of traditional TV campaigns generate a positive ROI Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
11. The Facts 35% of book sales on Amazon are forthe Kindle when available 24 of the 25 largest newspapers are experiencing record declines in circulationbecause we no longer search for the news, the news finds us. In the near future we will no longer search for products and services they will find us via social media More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook… daily. Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
12. Time commitment for social media marketing People age 20 to 29 - 59.1% spending 6+ hours weekly 40- to 49-year-olds 58.3% spending 6+ hours weekly 30- to 39-year-olds 58% spending 6+ hours weekly
16. It’s about the Conversation Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
17. How does this apply to me? Personal Business Information/Learn Conversation Share Pics, Ideas Ask Questions Recreational Events – Make Plans Build New Relationships Job Seeking Build New Relationships Gain Online Exposure Enhance Customer Service Talk to customers/clients Enhance reputationPromote biz, products, news Increase traffic, sales Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
18. The 4 Power Players + Blog Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
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20. Mission (sort of): “Connecting. Sharing. Laughing. Learning. Relationships.” Microblogging website Fastest growing network – 1900% growth in 1 year! 75+ million members Largest age group = Early 2009: 35-49(currently at 24%) Now: 18-34 (45%) Every post indexed by Google *New* - Twitter Posts found in Google Searches! Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
21. Mission:“To give people the power to share and make the world more open and connected.” – CEO, Mark Zuckerberg Known for photos, videos, apps, news feeds and the wall Over 400 million active members 4th most trafficked website in the world Fastest growing demographic = age 35+ Largest photo-sharing platform 1 billion photos/month 5 Ways to Play: Profile, Page, Group, Causes, Ads Education, Mature, Money! Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
22. Mission : “To connect the world’s professionals” Over 60 million members in over 200 countries and territories around the world New member joins approx. every second, and about half of members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members Job searching and B2B Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
23. Mission : “Our mission is to provide fast and easy video access and the ability to share videos frequent.” Every minute, 20 hours of video is uploaded to YouTube Broad age range, 18-55 and slight more men than women Acquired by Google in Nov 2006 Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
24. Blog One of the best ways for SEO – Keywords! Allows authenticity and detailed information delivery to provide credibility to readers Blogspot.com Wordpress.com Wordpress.org (self-hosted) Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
25. Niche Specific Networking Real Estate : ActiveRain.com – 162,453 professionals on the world’s largest real estate network Environmental/Non-profit/Hippie: Care2.org – over 12 Million members – network, build profiles, sign petitions, blog based news Book Lovers: GoodReads.com – Share book recommendations, join book clubs, answer trivia Travel Enthusiasts – Exploroo.com – Social Networking Community for Travelers Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
26. Twitter + Facebook = Relationship Management and Visibility Tools – - Mari Smith, Relationship Marketing Specialist Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
27. “Like me- Know me- Trust me- Pay me.” – Joel Comm, New York Times Best Selling Author and Social Media Expert Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
28. Social Media Objections I don’t have time I don’t know what I would talk about I don’t want to learn how I don’t want the entire world to know about my life/protect privacy I don’t know how/best practices I don’t understand how I make money Twitter/Facebook is for kids, not me How do I measure my ROI? I don’t want to lose interpersonal/face time Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
29. Social Media Answers I don’t have time – 3rd party clients, delegate, hire company I don’t know what I would talk about – 70/20/10 Rule I don’t want to learn how – have someone else learn in house, hire company I don’t want the entire world to know about my life/protect privacy – Say what you’re comfortable with – authenticity is key I don’t know how/best practices – local seminars, ebooks, companies, ask! I don’t understand how I make money – Building Relationships = Sales! Twitter/Facebook is for kids, not me – Baby boomers: fastest growing audience on FB. Twitter = 35-49, it’s where $$ is being spent! How do I measure my ROI? – Track traffic, alerts, Alexa and Google PR, RT’s, testimonials, online sales I don’t want to lose interpersonal/face time – MeetUp…think TweetUp! Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
30. Social Media + Marketing Plan Portion of the plan What are your SM goals? Audience? Appropriate outlets? Budget/Time? SM Strategy for promotions, announcements, etc. Measurement – ROI? Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
31. Business Case Studies Dec 2008 - seeking to enhance sales, Gary Vaynerchuk spent $7,500 to offered free shipping for WineLibrary.tv via three marketing channels - Billboard ad won 170 new customers Radio brought in 240 orders Direct marketing mailing brought in little over 300 new customers; Tweeting the promotion on Twitter attracted 1,700 new customers in 48 hours! –– Gary Vaynerchuk, who grew his family business from $4 million in sales to $50 million using Social Media, NYTimes.com, March 2009 Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
32. Business Case Studies More than 80 Dell-branded Twitter accounts Well over 100 employee accounts. Started in 2007: Dell Outlet has booked more than $3 million in revenue attributable to its Twitter posts. “The uplift has been more than we dreamed,” says Stefanie Nelson, manager of demand generation at Dell Outlet
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34. Personal Case Study Donations Help 3-Year-Old Get Closer To Final Wish CBS4 paid it forward with a $1,000 check on Oct 1st, 2009 for Disney Land By Oct 5th, Isaac was in Disney Land because of Twitter With Alyssa Milano and CEO of Twitter’s help they created a “Campaign of Donations” Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
35. 3 Elements Success Stories Local Master Herbalist: 3 Radio/Podcast interviews booked in 2 months using Twitter DC Hair Salon – within 3 weeks, 3 new walk-in clients from Twitter (HootSuite keyword feature) Spoons – featured in Coloradoan because of their Tweeting! Increased blog traffic by 2,700% in less than 1 week for a friend. Highest traffic blog has ever experience (1.5 year old blog)
36. 3 Elements Success Stories Front page of Digg.com for clients’ HuffingtonPost.com blog – highest trafficked blog for entire site that day, featured on every page of HuffPost! Contest Success – OrganicBugBlog.com – 157 blog comments to win for Earth Day, blog traffic up 47% Elevator Speech Therapist – affiliate program for free telesummit – made over $1,000 in 2 weeks plus thousands signed up for summit. “I’m pleased to report (Crystal) is responsible for at least 60% of the traffic to my site. My investment with her returns significant profits month after month.” – Ellen, Elevator Speech Therapist
42. Where to find me Twitter - @madametwit – Twitter.com/MadameTwit Facebook– Facebook.com/Crystal.Vilkaitis Linked In – LinkedIn.com/in/CrystalVilkaitis YouTube – YouTube.com/user/CrystalVilkaitis StumbleUpon – CrystalVilkaitis.StumbleUpon.com Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
