Crowdfunding for hardware makers, diy-ers, hackers, tinkerers and more. This presentation was shown at the Singapore Makers Meetup in September 2013. Find out more at http://www.crowdonomic.com

1. CROWDFUNDING
for makers

2. crowdfunding Maker movement

3. $10,266,845

4. $1,438,765

5. $12,814,196

6. But it’s not just about money
BUILD A
CUSTOMER
BASE
HAVE EARLY
PROOF OF
CONCEPT
MARKET
YOUR
IDEA
REDUCE
RISK
crowdfunding lets you…

7. 1 Tell a
story

8. 1
Show you can execute
Use visuals
Be personal
Facts tell stories sell
Demonstrate your passion

9. 2Do the
groundwork

10. Calculate costs
research
Analyze risks
plan good
campaign!

11. Delivery
Delays
Unfulfilled
rewards
Lose
money
Unrealistic
target

12. 3
make
awesome
rewards

13. this awesome.

14. EARLY bird PRICING
SPONSORSHIP
NEED MORE ideas?
BUNDLING

15. 4
Have a good
marketing
plan

16. BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN
Build buzz
Create initial momentum
Update regularly
Manage your community
Final push

17. BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN
Build buzz
Reach out online & offline

18. BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN
Build buzz
Make a landing page!

19. BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN
Create initial momentum
Aim for contributions on 1st day
Launch party!

20. BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN
Update regularly
Prepare templates
Pre-record thank you videos
Schedule Tweets

21. BEFORE
CAMPAIGN
CAMPAIGN
LAUNCH
CAMPAIGN
END
POST
CAMPAIGN Manage your community
Final push

22. Let’s recap!
1
2
3
4

23. Let’s recap!
1
2
3
4
Tell a story
Do the groundwork
Make awesome rewards
Have a marketing plan

25. Why crowdonomic?
Local platform
Marketing specialists
Hands-on campaign support
It’s all about you

26. Get in touch!
alyssa.reinoso@crowdonomic.com
@crowdonomic
www.crowdonomic.com