Word of mouth marketing is the most powerful factor when it comes to consumers’ relationships with brands.

1. POWER OF
WORD OF MOUTH
The

2. A new study by Ogilvy, Google and TNS
found that word of mouth is the most
powerful factor when it comes to
consumers’ relationships with brands.
A new study by Ogilvy, Google and TNS
found that word of mouth is the most
powerful factor when it comes to
consumers’ relationships with brands.

3. The six-month survey
interviewed nearly 2,500
consumers found the top ten
“points of influence”

4. 1.) Word of mouth (74%)
2.) Retailers and store visits (69%)
3.) YouTube (64%)
4.) Twitter (61%)
5.) Company websites (59%)
6.) Facebook (56%)
7.) Pinterest (56%)
8.) Newspapers and
magazines (55%)
9.) TV and movies (51%)
10.) Search (51%)
1.) Word of mouth (74%)
2.) Retailers and store visits (69%)
3.) YouTube (64%)
4.) Twitter (61%)
5.) Company websites (59%)
6.) Facebook (56%)
7.) Pinterest (56%)
8.) Newspapers and
magazines (55%)
9.) TV and movies (51%)
10.) Search (51%)

6. Another key finding was that consumers
choose the brands that engage them on
their passions and interests 42% more
often than they do those that simply urge
them to buy something.
Another key finding was that consumers
choose the brands that engage them on
their passions and interests 42% more
often than they do those that simply urge
them to buy something.

7. And lastly those purposeful, engaged
customers are also “1.6 times more likely”
to share and tell others about the brand
increasing their word of mouth
And lastly those purposeful, engaged
customers are also “1.6 times more likely”
to share and tell others about the brand
increasing their word of mouth

8. IF YOU ARE INTERESTED IN
INCREASING YOUR WORD OF MOUTH
AND ENGAGEMENT LEVELS
CONTACT CROWD SIREN TODAY!
CROWDSIREN.COM
IF YOU ARE INTERESTED IN
INCREASING YOUR WORD OF MOUTH
AND ENGAGEMENT LEVELS
CONTACT CROWD SIREN TODAY!
CROWDSIREN.COM
Source: Google, Adweek, Ogilvy & TNS