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Starcom Mediavest Group
- 1. BIG DATA:
A PROSPECTING GUIDE TO FINDING WHERE THE VALUE LIES
AND AVOIDING FOOL’S GOLD
Mark Brown
Data and Technology Director
Starcom MediaVest
- 3. The value in ‘Big’ data is
not derived from the
quantity, but the quality of
information it contains.
- 9. #5 Put data at the centre; test, measure and iterate