"DigitalSCOPE presentation - Digital media consumption in CEE markets in 2014"

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

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14. 0
1
2
3
4
5
0 5 10 15 20 25
0
1
2
3
4
5
0 5 10 15 20 25
internet
radio
TV
(Y) Average number of hours per typical day
(X) Average number of days per month
magazines
newspapers



16. 69
63
45
24
22
21
13
8
5
0 25 50 75 100
smartphone
portable PC
stationary PC
tablet
TV device*
traditional mobile phone
smart TV
game console
e-reader

17. 78
72
70
69
68
67
67
66
61
0 25 50 75 100
Slovenia
Turkey
Macedonia
TOTAL
Slovakia
Poland
Serbia
Bulgaria
Romania

18. 32
31
28
26
24
23
21
19
19
0 25 50 75 100
Slovakia
Slovenia
Bulgaria
Romania
TOTAL
Poland
Turkey
Serbia
Macedonia

19. 75
73
70
54
43
42
19
0 25 50 75 100
smartphone
portable PC
stationary PC
tablet
traditional mobile phone
smartTV
game console

20. 0
2
4
6
8
10
12
14
16
18
0 20 40 60 80
0
2
4
6
8
10
12
14
16
0 20 40 60 80
portable PC
stationary PC
tablet
(Y) Average number of days per month spent online
(X) Access to devices
smartTV traditional mobile phone
smartphone
game console



22. 87
75
65
0 25 50 75 100
TOTAL
TV + internet
internet in a few devices

23. 86
85
84
80
76
75
74
73
69
0 25 50 75 100
Bulgaria
Serbia
Macedonia
Slovakia
Poland
TOTAL
Slovenia
Turkey
Romania

24. 75
74
70
65
65
65
64
61
55
0 25 50 75 100
Macedonia
Turkey
Slovenia
Bulgaria
Slovakia
TOTAL
Romania
Serbia
Poland

25. 41
41
37
24
22
20
20
17
17
15
10
9
0 20 40 60
checking, answering e-mails
using social networking services
browsing websites, surfing
job, school related activities
messaging online (SMS)
searching info about people on TV
searching a product seen on TV
playing games online
visiting program website
reading comments on social media
sharing comments on social media
checking TV critics about the program

26. 41
41
37
24
22
20
20
17
17
15
10
9
0 20 40 60
checking, answering e-mails
using social networking services
browsing websites, surfing
job, school related activities
messaging online (SMS)
searching info about people on TV
searching a product seen on TV
playing games online
visiting program website
reading comments on social media
sharing comments on social media
checking TV critics about the program
48

28. 0 20 40 60 80 100 120 140
searching web pages
using e-mail
reading articles on portals
using social networks
reading about brands
watching video
using maps, locations
listening to music online
using communicators
banking online
buying online
visiting forums, blogs
using price comparison sites
job, education related
playing games
writing blogs, reviews
investing online
PC stationary PC portable smartphone tablet

30. 73
50
32
19
18
18
17
12
8
0 25 50 75 100
internet
friends, family
TV
brand's info
advertising
expert, specialist
print - newspapers
print - magazines
radio

31. 73
50
32
19
18
18
17
12
8
0 25 50 75 100
internet
friends, family
TV
brand's info
advertising
expert, specialist
print - newspapers
print - magazines
radio

32. 70
62
53
49
35
33
31
27
24
0 25 50 75 100
friends, family
expert, specialist
internet
brand's info
print - magazines
print - newspapers
TV
radio
advertising

33. 0
10
20
30
40
50
60
70
80
0 20 40 60 80
(Y) Usefulness
(X) Credibility (top-2 boxes)
internet
friends, family
TV
advertising
expert, specialist
brand's
info
newspapers
magazinesradio
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34. 23
22
22
21
18
18
9
9
8
0 10 20 30 40
links in search engines
e-mail advertising
graphic advertising on websites*
presence of brands in SNS*
links in articles
video advertising*
advertising in apps*
pop-up windows*
mobile advertising
48

35. 25
36
39
34
41
31
27
30
28
32
31
32
29
30
30
30
26
17
15
19
15
23
24
23
10
6
6
6
6
7
9
7
11
9
9
9
9
9
10
10
0 20 40 60 80 100
planning purchase
looking for new products, services
looking for information, opinions
choosing an offer, a product
finding the best price
finding the best supplier
shopping
sharing opinion
definitely yes rather yes neither yes, nor no rather no definitely no

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