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SHORTLIST DIGITAL & MOBILE (WORLDWIDE)
ID

Campaign Name

Ad Title

810-19 Online Ordering

ID

Campaign Name

McDonald's

Agency
DDB Paris

A2 - Brand Website (Services, Products & Comparators)
Ad Title
Advertiser

918-26 I want Karl's sunglasses

ID

A1 - Retailer Website
Advertiser

optic 2000

Country
France

Agency
Buzzman

Country
France

Digital & Mobile - Category : C-1 Food / Drink Mass-consumption product / Home product
Campaign Name
Ad Title
Advertiser
Agency

Country

918-12 Milka Last Square

Mondelez international

Buzzman

France

908-2

Really Friends

Nestle Boissons Instantanees

Zenith

France

972-1

The Secret Place

Nestlé Waters

Zenith

France

Lowe's

BBDO New York

USA

Mondelez international

Buzzman

France

Lowe's Vine Fix in Six Campaign Lowe's Vine Fix in Six
Campaign
918-24 milka the hidden eggs
727-4

ID

Campaign Name

C2 - Automotive / Motorcycle / Automotive Product
Ad Title
Advertiser

Agency

Country

844-11 CURVE

CURVE

Porsche (China) Motors Ltd.

FRED & FARID SHANGHAI

China

520-1

Toyota Ramadan

Abdul Latif Jameel

Drive Dentsu/ Jeddah

KSA

Test Driver

Peugeot

BETC

France

Toyota Hilux Ramadan

677-23 Test Driver

ID

Campaign Name

698-1

Tweet & shoot

837-2

Crush The Speed
The worst customer: An
insurance nightmare

C3 - Insurance / Banking / Financial Service
Ad Title
Advertiser

749-2

Agency

Country

BNP Paribas
Crush The Speed

We Are Social

France

Alfa Strakhovanie
Asstel ProKunde Versicherungskonzepte
GmbH

Hungry Boys

Russia

DigitasLBi

Germany
ID

Campaign Name

959-2

Clouds Over Cuba

727-7

CineMama

837-4

C5 - Charity / General Interest
Ad Title
Advertiser

Agency

Country

John F. Kennedy Presidential Library

The Martin Agency

USA

CineMama

March of Dimes

BBDO New York

USA

The WWF 'Rare Page'

The WWF 'Rare Page'

WWF

Hungry Boys

Russia

676-9

Allforbear.com

Allforbear.com

WWF Russia

BBDO Russia Group

Russia

748-6

BACK ON TAKSIM

AMNESTY INTERNATIONAL TURKEY
Musee de la Grande Guerre du pays de
Meaux

Herezie

France

DDB Paris

France

810-13 Facebook1914

ID

Campaign Name

C8 - Information Technology / Telecommunications
Ad Title
Advertiser

Agency

Country

848-7

SFR 4G LIVE

SFR

Red

France

868-4

Eat A Tweet

M6 Mobile

Blast Radius Paris

France

ID

Campaign Name

Ad Title

C10 - Fashion
Advertiser

Agency

Country

868-3

Get Loud Paris

Converse

Blast Radius Paris

France

813-3

JEAN PAUL GAULTIER

BEAUTE PRESTIGE INTERNATIONAL

KASSIUS

France

ID
820-8

ID

Campaign Name

C11 - Media (TV, Press, Internet, Radio)
Ad Title
Advertiser

We all need Glamour

Campaign Name

542-3

AXE WINGMAN

ID

Campaign Name

824-12 Vive le sport!

DAN PARIS

C12 - Beauty Product / Hygiene / Health Products
Ad Title
Advertiser

SOS condom

478-1

Les Publications Conde Nast / Glamour

Agency

Country
France

Agency

Country

Durex
AXE WINGMAN

Ad Title
Hermes Vive le sport!

Buzzman

France

UNILEVER GULF

DIGITAL REPUBLIC

UAE

C13 - Luxury
Advertiser

Agency

Country

Hermes

DigitasLBi Paris

France

813-2

ISSEYMIYAKEPARFUMS.COM

BEAUTE PRESTIGE INTERNATIONAL

KASSIUS

France

683-3

Boucheron, the moments B

MNSTR / BOUCHERON

MNSTR

France
ID

Campaign Name

824-9

The Human Youtube Player

ID
914-1

Campaign Name

The Human Youtube
Player

Publicis Groupe

Agency
DigitasLBi Paris

D2 - Interactive & Dynamic Banner
Ad Title
Advertiser

Agency

Country
France

Country

Tweet Player

Red Bull

LOWE/SSP3

Colombia

824-17 Vive le sport!

Hermes Vive le sport!

Hermes

DigitasLBi Paris

France

798-1

Speak to Navigate

Samsung

Digitas

Brazil

ID

Tweet Player

Ad Title

C14 - Corporate
Advertiser

Samsung Smarttv Campaign

Campaign Name

473-34 CHEYEF HALAK

ID

Campaign Name

D3 - Homepage Customization
Ad Title
Advertiser
DISCRIMINATION CAPTCHA LBCI

The Candidate

844-17 THE COUNTRYWIDE JOKE
847-3 ACTIONAID INTERNATIONAL
868-5 ITALIA ONLUS
Eat A Tweet
922-1

ID

CINZIA YOUR SKIN FRIEND

Campaign Name

Agency

Country
Lebanon

Country

Musee de la Grande Guerre du pays de
Meaux
BNP Paribas

Tweet & shoot

970-9

IMPACT BBDO

E1 - Viral Mechanism (Device & Creation, including Social)
Ad Title
Advertiser

810-12 Facebook1914
720-1

Agency

THE COUNTRYWIDE JOKE
DONAILTUOPROFILO

DDB Paris

France

We Are Social

France

Heineken
CARAMBAR - KRAFT FOODS MONDELEZ
INTERNATIONAL
ACTIONAID INTERNATIONAL ITALIA ONLUS

Publicis Italy

Italy

FRED & FARID GROUP

France

DLVBBDO

Italy

Blast Radius Paris

France

LEO BURNETT CO. Srl Milan

Italy

M6 Mobile
CINZIA YOUR SKIN FRIEND IDI Farmaceutici (Merck Sharp & Dohme
Group)

Ad Title

E2 - Viral Film
Advertiser

Agency

Country

677-30 Baby&Me
812-3 One photo a day in the worst
824-10 yearHumanlife
The of my Youtube Player

Baby&Me
One photo a day in the
worst year of my life
The Human Youtube

evian

BETC

France

Fund B92

Saatchi&Saatchi Belgrade

Serbia

DigitasLBi Paris

France

486-36 Mashou' Leila - Raasuk

Player
Diversion

Mashrou' Leila

Leo Burnett Beirut

Lebanon
ID

Campaign Name

542-4

SOS condom

901-5

Bluetooth Diaper Alert

484-3

Nawras Piggybacking

F1 - Mobile Marketing (Mobile Application, Sites...)
Ad Title
Advertiser

677-24 Music in the sky
680-2

THE BRIGHTEST ONLINE AD

473-38 HERITAGE

ID

Campaign Name

Agency

Country

Durex

Buzzman

France

Bluetooth Diaper Alert

P&G

Agencia Africa

Brazil

Nawras Piggybacking

Nawras

Leo Burnett Dubai

UAE

BETC

France

Publicis Germany

Germany

IMPACT BBDO

Lebanon

Music in the sky

Air France
THE BRIGHTEST ONLINE AD Lupine Lighting Systems GmbH / Delius
Klasing Interactive GmbH & Co.KG
HERITAGE
ETS. KHALIL FATTAL & SONS

Ad Title

G1 - Digital Innovation
Advertiser

Agency

Country

698-2

Tweet & shoot

BNP Paribas

We Are Social

France

848-6

SFR 4G LIVE

SFR

Red

France

ID

Campaign Name

Ad Title

918-13 Milka Last Square
727-1

ID

AT&T Digital Life

Campaign Name

824-13 Vive le sport!

ID
820-7

ID

Campaign Name

844-10 Wezzoo Mobile App

ID

Campaign Name

929-11 THE MONOLITH
683-5

Lacoste Future Polo L1212

Agency

Country

Mondelez international
AT&T Digital Life

Ad Title
Hermes Vive le sport!

Buzzman

France

AT&T

BBDO New York

USA

I1 - Craft Best Animation
Advertiser
Hermes

Agency
DigitasLBi Paris

I3 - Craft Best Sound Design
Ad Title
Advertiser

The sound of Hermes Silver

Campaign Name

H1 - Integrated Campaign
Advertiser

Hermès

Agency
DAN PARIS

I4 - Craft Best Interface & Navigation
Ad Title
Advertiser
Wezzoo Mobile App

Ad Title
THE MONOLITH

WEZZOO

I5 - Craft Best Video
Advertiser

Country
France

Country
France

Agency
FRED & FARID GROUP (KIDS
LOVE JETLAG)

Agency

Country
France

Country

MERCEDES BENZ

PROXIMITY BBDO & CLM BBDO

France

LACOSTE

MNSTR

France

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Digital & Mobile Cristal Shortlist / Cristal Festival 2013

  • 1. SHORTLIST DIGITAL & MOBILE (WORLDWIDE) ID Campaign Name Ad Title 810-19 Online Ordering ID Campaign Name McDonald's Agency DDB Paris A2 - Brand Website (Services, Products & Comparators) Ad Title Advertiser 918-26 I want Karl's sunglasses ID A1 - Retailer Website Advertiser optic 2000 Country France Agency Buzzman Country France Digital & Mobile - Category : C-1 Food / Drink Mass-consumption product / Home product Campaign Name Ad Title Advertiser Agency Country 918-12 Milka Last Square Mondelez international Buzzman France 908-2 Really Friends Nestle Boissons Instantanees Zenith France 972-1 The Secret Place Nestlé Waters Zenith France Lowe's BBDO New York USA Mondelez international Buzzman France Lowe's Vine Fix in Six Campaign Lowe's Vine Fix in Six Campaign 918-24 milka the hidden eggs 727-4 ID Campaign Name C2 - Automotive / Motorcycle / Automotive Product Ad Title Advertiser Agency Country 844-11 CURVE CURVE Porsche (China) Motors Ltd. FRED & FARID SHANGHAI China 520-1 Toyota Ramadan Abdul Latif Jameel Drive Dentsu/ Jeddah KSA Test Driver Peugeot BETC France Toyota Hilux Ramadan 677-23 Test Driver ID Campaign Name 698-1 Tweet & shoot 837-2 Crush The Speed The worst customer: An insurance nightmare C3 - Insurance / Banking / Financial Service Ad Title Advertiser 749-2 Agency Country BNP Paribas Crush The Speed We Are Social France Alfa Strakhovanie Asstel ProKunde Versicherungskonzepte GmbH Hungry Boys Russia DigitasLBi Germany
  • 2. ID Campaign Name 959-2 Clouds Over Cuba 727-7 CineMama 837-4 C5 - Charity / General Interest Ad Title Advertiser Agency Country John F. Kennedy Presidential Library The Martin Agency USA CineMama March of Dimes BBDO New York USA The WWF 'Rare Page' The WWF 'Rare Page' WWF Hungry Boys Russia 676-9 Allforbear.com Allforbear.com WWF Russia BBDO Russia Group Russia 748-6 BACK ON TAKSIM AMNESTY INTERNATIONAL TURKEY Musee de la Grande Guerre du pays de Meaux Herezie France DDB Paris France 810-13 Facebook1914 ID Campaign Name C8 - Information Technology / Telecommunications Ad Title Advertiser Agency Country 848-7 SFR 4G LIVE SFR Red France 868-4 Eat A Tweet M6 Mobile Blast Radius Paris France ID Campaign Name Ad Title C10 - Fashion Advertiser Agency Country 868-3 Get Loud Paris Converse Blast Radius Paris France 813-3 JEAN PAUL GAULTIER BEAUTE PRESTIGE INTERNATIONAL KASSIUS France ID 820-8 ID Campaign Name C11 - Media (TV, Press, Internet, Radio) Ad Title Advertiser We all need Glamour Campaign Name 542-3 AXE WINGMAN ID Campaign Name 824-12 Vive le sport! DAN PARIS C12 - Beauty Product / Hygiene / Health Products Ad Title Advertiser SOS condom 478-1 Les Publications Conde Nast / Glamour Agency Country France Agency Country Durex AXE WINGMAN Ad Title Hermes Vive le sport! Buzzman France UNILEVER GULF DIGITAL REPUBLIC UAE C13 - Luxury Advertiser Agency Country Hermes DigitasLBi Paris France 813-2 ISSEYMIYAKEPARFUMS.COM BEAUTE PRESTIGE INTERNATIONAL KASSIUS France 683-3 Boucheron, the moments B MNSTR / BOUCHERON MNSTR France
  • 3. ID Campaign Name 824-9 The Human Youtube Player ID 914-1 Campaign Name The Human Youtube Player Publicis Groupe Agency DigitasLBi Paris D2 - Interactive & Dynamic Banner Ad Title Advertiser Agency Country France Country Tweet Player Red Bull LOWE/SSP3 Colombia 824-17 Vive le sport! Hermes Vive le sport! Hermes DigitasLBi Paris France 798-1 Speak to Navigate Samsung Digitas Brazil ID Tweet Player Ad Title C14 - Corporate Advertiser Samsung Smarttv Campaign Campaign Name 473-34 CHEYEF HALAK ID Campaign Name D3 - Homepage Customization Ad Title Advertiser DISCRIMINATION CAPTCHA LBCI The Candidate 844-17 THE COUNTRYWIDE JOKE 847-3 ACTIONAID INTERNATIONAL 868-5 ITALIA ONLUS Eat A Tweet 922-1 ID CINZIA YOUR SKIN FRIEND Campaign Name Agency Country Lebanon Country Musee de la Grande Guerre du pays de Meaux BNP Paribas Tweet & shoot 970-9 IMPACT BBDO E1 - Viral Mechanism (Device & Creation, including Social) Ad Title Advertiser 810-12 Facebook1914 720-1 Agency THE COUNTRYWIDE JOKE DONAILTUOPROFILO DDB Paris France We Are Social France Heineken CARAMBAR - KRAFT FOODS MONDELEZ INTERNATIONAL ACTIONAID INTERNATIONAL ITALIA ONLUS Publicis Italy Italy FRED & FARID GROUP France DLVBBDO Italy Blast Radius Paris France LEO BURNETT CO. Srl Milan Italy M6 Mobile CINZIA YOUR SKIN FRIEND IDI Farmaceutici (Merck Sharp & Dohme Group) Ad Title E2 - Viral Film Advertiser Agency Country 677-30 Baby&Me 812-3 One photo a day in the worst 824-10 yearHumanlife The of my Youtube Player Baby&Me One photo a day in the worst year of my life The Human Youtube evian BETC France Fund B92 Saatchi&Saatchi Belgrade Serbia DigitasLBi Paris France 486-36 Mashou' Leila - Raasuk Player Diversion Mashrou' Leila Leo Burnett Beirut Lebanon
  • 4. ID Campaign Name 542-4 SOS condom 901-5 Bluetooth Diaper Alert 484-3 Nawras Piggybacking F1 - Mobile Marketing (Mobile Application, Sites...) Ad Title Advertiser 677-24 Music in the sky 680-2 THE BRIGHTEST ONLINE AD 473-38 HERITAGE ID Campaign Name Agency Country Durex Buzzman France Bluetooth Diaper Alert P&G Agencia Africa Brazil Nawras Piggybacking Nawras Leo Burnett Dubai UAE BETC France Publicis Germany Germany IMPACT BBDO Lebanon Music in the sky Air France THE BRIGHTEST ONLINE AD Lupine Lighting Systems GmbH / Delius Klasing Interactive GmbH & Co.KG HERITAGE ETS. KHALIL FATTAL & SONS Ad Title G1 - Digital Innovation Advertiser Agency Country 698-2 Tweet & shoot BNP Paribas We Are Social France 848-6 SFR 4G LIVE SFR Red France ID Campaign Name Ad Title 918-13 Milka Last Square 727-1 ID AT&T Digital Life Campaign Name 824-13 Vive le sport! ID 820-7 ID Campaign Name 844-10 Wezzoo Mobile App ID Campaign Name 929-11 THE MONOLITH 683-5 Lacoste Future Polo L1212 Agency Country Mondelez international AT&T Digital Life Ad Title Hermes Vive le sport! Buzzman France AT&T BBDO New York USA I1 - Craft Best Animation Advertiser Hermes Agency DigitasLBi Paris I3 - Craft Best Sound Design Ad Title Advertiser The sound of Hermes Silver Campaign Name H1 - Integrated Campaign Advertiser Hermès Agency DAN PARIS I4 - Craft Best Interface & Navigation Ad Title Advertiser Wezzoo Mobile App Ad Title THE MONOLITH WEZZOO I5 - Craft Best Video Advertiser Country France Country France Agency FRED & FARID GROUP (KIDS LOVE JETLAG) Agency Country France Country MERCEDES BENZ PROXIMITY BBDO & CLM BBDO France LACOSTE MNSTR France