The document discusses best practices for tablet advertising. It provides the following key points: 1) The tablet market is growing rapidly, with over 19.5 million tablets expected to be sold in 2010. iPad users are receptive to ads, with 45% more likely to click on multimedia ads. 2) For apps, ads should be designed for portrait and landscape, keep interactivity centralized, be interactive using video/photos/hotspots, and preload for offline viewing. 3) For websites, ads on the iPad currently don't deliver well as they are static and disappear when scrolled. HTML5 ads that remain visible when pinched/zoomed work better.

1. Tablet Advertising Best Practices

2. Win a Free iPad!!

5. iPad Users are Receptive to Ads

7. What Are Publishers & Advertisers Doing Today? Play Video

11. Online Ads on the iPad Don’t Deliver Ads are static (no Flash), hard-to-read Ads disappear when zoomed or scrolled

14. And the Winner is…

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