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What is a Brand
Ambassador?
Who Am I?
www.SimpleCrew.com www.CrewFire.com
Student Brand Manager
Account Executive
Definition
• Short Answer
– “Someone who represents your brand, product,
event, or service.”
• Long Answer
– Work a combination of online and offline tactics to
market your business on a personal and direct
level.
– Bring an experience
What Do Brand Ambassadors Do?
Offline:
• Sampling and Product Demos
• Distribute Marketing Material
– Posters
– Flyers
– Pop-ups
• Sticker Bombing
• Engage Word-of-Mouth
What Do Brand Ambassadors Do?
Online:
• Online WOM
• Invite friends to Facebook Events and Fan
Pages
• Share links, content, fliers on Facebook,
Twitter, Instagram
• Post on message boards
Benefits of Brand Ambassadors
• Increased marketing outreach
• Engage audience, fans, supporters
• Extremely targeted demographics
• Seeding virality
• Creating experience
Contact
Alan@CrewFire.com
Helpful Tools:
Amplify Your Voice on Twitter and Facebook
Brand Ambassador and Street Team Management
www.CrewFire.com
www.SimpleCrew.com

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1. What is a Brand Ambassador or Street Team?

  • 1. What is a Brand Ambassador?
  • 2. Who Am I? www.SimpleCrew.com www.CrewFire.com Student Brand Manager Account Executive
  • 3. Definition • Short Answer – “Someone who represents your brand, product, event, or service.” • Long Answer – Work a combination of online and offline tactics to market your business on a personal and direct level. – Bring an experience
  • 4. What Do Brand Ambassadors Do? Offline: • Sampling and Product Demos • Distribute Marketing Material – Posters – Flyers – Pop-ups • Sticker Bombing • Engage Word-of-Mouth
  • 5. What Do Brand Ambassadors Do? Online: • Online WOM • Invite friends to Facebook Events and Fan Pages • Share links, content, fliers on Facebook, Twitter, Instagram • Post on message boards
  • 6. Benefits of Brand Ambassadors • Increased marketing outreach • Engage audience, fans, supporters • Extremely targeted demographics • Seeding virality • Creating experience
  • 8. Helpful Tools: Amplify Your Voice on Twitter and Facebook Brand Ambassador and Street Team Management www.CrewFire.com www.SimpleCrew.com