This was a presentation given to high school students and other adults in multiple 45 minute sessions. The aim was to educate students on a career in marketing and why you might choose the field as a career.

2. Discovery Research Plan
Survey
Strategy Tactics
Audit
Analytics Assessment
MARKETING SOLUTIONS
Articles Action Project ManagementB2C
B2B Digital Social Media
Website
Content Newsletters
Direct Mail White Paper Campaigns
Measurement Results

3. Who We Are…
A company of experienced marketers who create
Discovery Vision
strategies that are for small-size to large
organizations.
Success
We will put you closer to your clients in all the latest
marketing channels. We accurately plan and Execution Plan
execute marketing tactics in order to achieve both
measurable and unrealized goals and unspoken
dreams.
“Our main objective is to help clients develop and convert
their offer
into measureable business”

4. The Plan, the Action, the Results…
Analyze Ask
Research Read New alternatives
Potential
Devise Listen Think
Strategize Possibility
Collaborate

5. Product or Service
Business goals
Marketing strategy
Branding:
tagline, logo, website
Social Media: Lead
generation, Customer
Service
Your goal: Create a New Product

6. A Movement
Traditional
marketing is
being replaced or
mixed with new
technological
solutions
Link to article http://bit.ly/IyDTsg

8. Customization and Localization
http://www.youtube.com/watch?v=ITjsb22-EwQ

9. Methods US Online Shoppers Plan to
Use to Shop in 2012
Mostly in Brick and
Mortar Stores
Primarily from a Mobile
Device
Combine online, brick-
and-mortar and mobile
shopping
Mostly Online
www.emarketer.com

10. COMMERCE

11. Mobile Devices and Apps
Constant use
By the year 2014, there will be more mobile
internet users than laptop and desktop users
(Microsoft Tag Mobile Marketing
Report, 2011)

13. Social Media
Four phases of Awareness
IMPLEMENTATION AWARENESS ENGAGEMENT INFLUENCE
Create Curate Engage
Social is more than posting….

14. Value and Metrics

15. QUESTIONS?
Kim Kleeman
SunBeam Marketing Solutions
847-212-1064
Find me here! Facebook LinkedIn
kimkleeman@sunbeammarketingsolutions.com