The document summarizes Elena Paschinger's presentation at the FRH Biennial Conference in Vicenza, Italy on November 10, 2016. Some of the key points discussed include a viral video called "Hymn to Jordan" that received over 2 million views across various platforms. Paschinger also covered social media success principles for travel marketing like choosing the right channel for different audiences and encouraging interaction. Additionally, she promoted several travel campaigns and initiatives like #EuropeTour, #Luther2017, and the First Austrian Scything School. Paschinger advocated for a paradigm shift in travel from cultural to more creative experiences.