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SPEAKERS
2
@edsadad
Ed Robinson
@directnewideas
Patrick Collister
@PETA_BETA
Pete Petrella
@andycutbill
Andy Cutbill
@LBiLondon
Abi Ellis
3
4
Ed Robinson
5
Grow A Pair
6
A Cautionary Tail
7
Shit Hitting Fan
8
Bang to Rights
9
Terrifying!
10
Careful Now
11
Win
12
FuckYeah
13
Seth Godin:
Remarkability lies in the edges.The biggest, fastest,
slowest, richest, easiest, most difficult. It doesn't always
matter which edge, more that you're at (or beyond) the
edge.
Understand the urgency of the situation. Half-measures
simply won't do.The only way to grow is to abandon your
strategy of doing what you did yesterday, but better.
Commit.
14
80’s Porn
15
FFS
16
Enjoy The Fight
17
Is that bear, like, real?
18
Real Baby?
19
Racisn’t
20
21
Andy Cutbill
22
LESS
ADVERTISING,
MORE
INDUSTRY.
@andycutbill
23
LESS
ADVERTISING,
MORE
VALUE.
24
25
26
ADVERTISING 27
1. BAD ECONOMY
28
2. CREATIVE BECOMING
COMMODITISED
29
MORE ROI
MORE ANALYTICS
LESS BRAND BUILDING
30
2. CREATIVE BECOMING
COMMODITISED
31
MARKETING BY ALGORITHM
32
BUILDYOUR OWN ADS
33
3. PEER TO PEER
RECOMMENDATION
34
35
BIG AGENCY
FIGHT BACK?
36
LET’S
GET
BIGGER37
LET’S GET SAVVIER
38
ACCELERATOR
39
CREATIVITY FOR
FREE?
40
OH DEAR
41
Big Business CMO
(miserable bugger)
42
“I NEED TO GENERATE
INCOME
”
43
44
https://vimeo.com/68336454#
45
LESS
ADVERTISING,
MORE
INDUSTRY.
46
Ciao.
47
Abi Ellis
48
SLOW THE
FUCK UP
49
CLICHÉ
ALERT!
50
645 DAYS
51
21 DAYS
52
58 DAYS
53
26 DAYS
54
SCIENCE
ALERT!
55
INSPIRATION
PARADOX
56
AHA!
57
GAHH!
58
?
59
PIZZA
SCISSORS
PIZZA
SCISSORS
60
fold or
scrunch?
fold or
scrunch?
61
BITCOINSBITCOINS
62
INSTAGRAM
PROJECTOR
INSTAGRAM
PROJECTOR
63
NO
64
THE MUM TEST
65
SLEEP ON IT
66
SELF-EDIT
67
DECK BUILDING
OBSESSION
68
SIMPLICITY
OBSESSION
69
IDEAHERE
70
71
Pete Petrella
72
What's the one thing I'd
change about advertising?
73
Advertising
It’s a trillion dollar business
It’s growing year on year
It challenges me, it pisses me off,
it makes me laugh, it makes me envious
It’s given me great friends and my wife
What’s not to like?
74
75
"Opinions are like arseholes,
everybody has one."
Harry Callaghan - Dead Pool
76
Whose opinion is it anyway?
77
“Good ideas can come
from anywhere”
78
“Content is king”
79
“Innovate or die”
80
“The pace of change will
never be this slow again.”
81
82
Client:
“What’s your view on
Second Screen?”
83
Agency bod:
“The Age of Second
Screen is upon us!”
84
85
86
87
What’s wrong with that?
88
“Survival of the busiest”
Jeffrey Schwartz
-
Professor of psychology at the UCLA medical school
89
It’s happening in the
national press.
90
91
"If we stop exercising our mental
skills, we do not just forget them:
the brain map space for those
skills is turned over to the skills
we practice instead. "
Doige
-
The brain that changes itself
92
MartinWiegel.org
93
So, have a POV.
Just make sure it’s yours.
94
Patrick Collister
95
One	
  thing	
  I’d	
  change…
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
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Creative Social Presnets - The 1 thing i woud change in advertising. 3 September 2013