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DIGITAL TRENDS
Technology's impact in a world of accelerating returns
PREDICTIONS...
http://upload.wikimedia.org/wikipedia/commons/6/6d/Niels_Bohr.jpg
„Predic(on	
  is	
  very	
  difficult,	
  especially	
  about	
  the	
  future.	
  “	
  	
  
Niels	
  Bohr	
  (1885	
  -­‐	
  1962)	
  
PREDICTIONS...
http://www.businessinsider.com/false-predictons-2012-5?op=1&IR=T
„The	
  horse	
  is	
  here	
  to	
  stay	
  but	
  the	
  automobile	
  is	
  only	
  a	
  novelty
—a	
  fad.“	
  President	
  Michigan	
  Savings	
  Bank	
  advising	
  not	
  to	
  
invest	
  in	
  Ford	
  Motor	
  Co.	
  (1903)	
  
PREDICTIONS...
http://www.businessinsider.com/false-predictons-2012-5?op=1&IR=T
„There	
  is	
  not	
  the	
  slightest	
  indica(on	
  that	
  nuclear	
  energy	
  will	
  
ever	
  be	
  obtainable.	
  It	
  would	
  mean	
  that	
  the	
  atom	
  would	
  have	
  
to	
  be	
  shaSered	
  at	
  will.“	
  Albert	
  Einstein	
  (1932)	
  
PREDICTIONS...
http://blog.4psa.com/wp-content/uploads/120919071727-ibm-ceos-tom-watson-sr-large-gallery-horizontal.jpg
„I	
  think	
  there	
  is	
  a	
  world	
  market	
  for	
  maybe	
  five	
  computers.“	
  
Thomas	
  Watson	
  (1943)	
  
PREDICTIONS...
https://ionegiantmag.files.wordpress.com/2013/07/bill-gates-desk-picture.jpg
„A	
  computer	
  in	
  every	
  home.“	
  Bill	
  Gates	
  (1977)	
  
PREDICTIONS...
http://cache.boston.com/resize/bonzai-fba/Globe_Photo/2011/02/07/1297139267_6722/539w.jpg
„There	
  is	
  no	
  reason	
  for	
  any	
  individual	
  to	
  have	
  a	
  computer	
  in	
  
his	
  home.“	
  Ken	
  Olsen	
  (1977)	
  
PREDICTIONS...
http://i.huffpost.com/gen/1265759/images/o-MICROSOFT-MISTAKE-facebook.jpg
„There's	
  no	
  chance	
  that	
  the	
  iPhone	
  is	
  going	
  to	
  get	
  any	
  
significant	
  market	
  share.“	
  Steve	
  Ballmer	
  (2007)	
  
PREDICTIONS...
PREDICTIONS...
http://www.newsweek.com/clifford-stoll-why-web-wont-be-nirvana-185306
„Visionaries	
  see	
  a	
  future	
  of	
  telecommu(ng	
  workers,	
  interac(ve	
  
libraries	
  and	
  mul(media	
  classrooms.	
  They	
  speak	
  of	
  electronic	
  
town	
  mee(ngs	
  and	
  virtual	
  communi(es.	
  Commerce	
  and	
  business	
  
will	
  shi_	
  from	
  offices	
  and	
  malls	
  to	
  networks	
  and	
  modems.	
  And	
  the	
  
freedom	
  of	
  digital	
  networks	
  will	
  make	
  government	
  more	
  
democra(c.	
  
Baloney.	
  Do	
  our	
  computer	
  pundits	
  lack	
  all	
  common	
  sense?	
  The	
  
truth	
  in	
  no	
  online	
  database	
  will	
  replace	
  your	
  daily	
  newspaper,	
  no	
  
CD-­‐ROM	
  can	
  take	
  the	
  place	
  of	
  a	
  competent	
  teacher	
  and	
  no	
  
computer	
  network	
  will	
  change	
  the	
  way	
  government	
  works.“	
  
	
  	
  
REALLY?!
REASONS
Companies	
  are	
  planning	
  for	
  con(nuous/linear	
  development	
  –	
  	
  
while	
  the	
  world	
  is	
  increasingly	
  discon(nuous/exponen(al	
  
„If	
  the	
  rate	
  of	
  change	
  on	
  the	
  outside	
  exceeds	
  the	
  rate	
  of	
  
change	
  on	
  the	
  inside,	
  the	
  end	
  is	
  near.“	
  Jack	
  Welch	
  
http://www.mrgoodacre.com/uploads/1/0/5/3/10539489/7363039_orig.png?1
REASONS
“How	
  did	
  you	
  go	
  bankrupt?”	
  
“Two	
  ways.	
  Gradually,	
  then	
  suddenly.”	
  
―	
  Ernest	
  Hemingway,	
  The	
  Sun	
  Also	
  Rises	
  
REASONS
1. Innovator‘s Dilemma
REASONS
2. Technology-adoption
REASONS
3. Illusion of linearity
hSp://www.evolu(onpartners.com.au/exponen(al-­‐growth-­‐vs-­‐linear-­‐thinking-­‐in-­‐management-­‐teams.html	
  
REASONS
„We	
  are	
  fine!“	
  
hSp://www.evolu(onpartners.com.au/exponen(al-­‐growth-­‐vs-­‐linear-­‐thinking-­‐in-­‐management-­‐teams.html	
  
REASONS
„We	
  are	
  fucked!“	
  
hSp://www.evolu(onpartners.com.au/exponen(al-­‐growth-­‐vs-­‐linear-­‐thinking-­‐in-­‐management-­‐teams.html	
  
ASCI RED: FIRST TERAFLOP COMPUTER 1997
http://www.top500.org/static/media/uploads/20/top-1-systems/asci-red-sandia-national-laboratory/asci%20red5_800x600.jpg
•  1.8	
  teraflops	
  
•  10.000	
  Intel	
  Pen(um	
  Pro	
  
•  Size:	
  Tennis-­‐Court	
  
•  Energy	
  consump(on:	
  800	
  houses	
  
•  Cost:	
  $55	
  million	
  
PS3: JUST 8 YEARS LATER (2005)
http://it.wikipedia.org/wiki/PlayStation_3
•  1.8	
  teraflops	
  
•  Cost:	
  $399	
  
DNA-SEQUENCING
http://www.redorbit.com/media/gallery/national-science-foundation-gallery/183_d5b18d488f363c41f4f702d11dc102d2.jpg
•  Cost	
  2007:	
  $10	
  million	
  
DNA-SEQUENCING
http://www.nature.com/news/technology-the-1-000-genome-1.14901
http://www.redorbit.com/media/gallery/national-science-foundation-gallery/183_d5b18d488f363c41f4f702d11dc102d2.jpg
•  Cost	
  2015:	
  $1.000	
  
LAW OF ACCELERATING RETURNS
http://vignette2.wikia.nocookie.net/bttf/images/9/92/Texaco1955wide.jpg/revision/latest?cb=20080110081542
•  30	
  years:	
  1955	
  -­‐>	
  1985	
  
LAW OF ACCELERATING RETURNS
https://www.acmi.net.au/media/1682585/back-to-the-future_1200x520.gif
•  30	
  years:	
  1985	
  -­‐>	
  2015	
  
EXPONENTIAL GROWTH
http://www.ventures-africa.com/wp-content/uploads/2014/11/stack-of-paper.jpg
•  How	
  many	
  folds	
  to	
  the	
  moon?	
  
EXPONENTIAL GROWTH
https://www.acmi.net.au/media/1682585/back-to-the-future_1200x520.gif
http://www.codersrevolution.com/blog/will-a-piece-of-paper-folded-42-times-reach-the-moon
REPLACING JOBS
„The	
  role	
  of	
  humans	
  as	
  the	
  most	
  important	
  factor	
  of	
  produc(on	
  is	
  bound	
  
to	
  diminish	
  in	
  the	
  same	
  way	
  that	
  the	
  role	
  of	
  horses	
  in	
  agricultural	
  
produc(on	
  was	
  first	
  diminished	
  and	
  then	
  eliminated	
  by	
  the	
  introduc(on	
  of	
  
tractors.“	
  Wassily	
  Leon(ef	
  (1983)	
  
http://upload.wikimedia.org/wikipedia/en/a/aa/Leontief-Harvard.jpg
REPLACING JOBS
In	
  the	
  next	
  two	
  decades,	
  47	
  per	
  cent	
  of	
  employment	
  is	
  ‘in	
  the	
  high-­‐risk	
  
category’,	
  meaning	
  it	
  is	
  ‘poten(ally	
  automatable’.	
  
http://www.futuretech.ox.ac.uk/future-employment-how-susceptible-are-jobs-computerisation-oms-working-paper-dr-carl-benedikt-frey-m
REPLACING JOBS
MOBILITY
Cars:	
  $9	
  trillion	
  market	
  
http://www.ibisworld.com/industry/global/global-car-automobile-sales.html
http://i.cbc.ca/1.1508368.1381554204!/httpImage/image.jpg_gen/derivatives/16x9_620/hi-manufacturing852-cp01542.jpg
MOBILITY
1.2	
  million	
  deaths	
  related	
  to	
  car	
  accidents/year	
  
(40%	
  alcohol/93%	
  distracted)	
  
	
   https://www.youtube.com/watch?v=bN44bL3reCo
http://upload.wikimedia.org/wikipedia/commons/1/1f/Head_On_Collision.jpg
MOBILITY
Driven	
  just	
  4%	
  of	
  the	
  (me	
  
Cost	
  of	
  $9.000/year	
  
	
  
http://qz.com/264781/the-latest-attack-on-americas-car-culture-comes-from-wall-street/
http://www.autoblog.com/2012/05/04/average-cost-of-car-ownership-rises-to-8-946-per-year/
http://demonsofdistraction.com/blog/wp-content/uploads/media/2011/11/LostCarParkingLot.jpg
MOBILITY
Self-­‐driving	
  cars:	
  99%	
  fewer	
  cars	
  required	
  
Parking	
  lots	
  no	
  longer	
  required	
  (10%	
  city	
  space)	
  
	
   http://www.detroitchamber.com/wp-content/uploads/2012/09/AutofactsAnalystNoteUSFeb2013FINAL.pdf
http://www.templetons.com/brad/robocars/
ENERGY
$6 trillion market (10% GDP)
$6	
  trillion	
  market	
  (10%	
  GDP)	
  	
  
ENERGY
http://www.gianvonplanta.ch/wp-content/uploads/2014/06/fukushima.jpg
ENERGY
http://rameznaam.com/2011/03/17/expis-moores-law-really-a-fair-comparison-for-solar/
ENERGY
http://www.digitaltonto.com/wp-content/uploads/2012/09/solar-cost_curve.jpg
ENERGY
http://icdn3.digitaltrends.com/image/tesla-powerwall-7-970x548-c.jpg
HEALTH
$7.5	
  trillion	
  market	
  
From	
  one-­‐for-­‐all	
  to	
  personalized	
  medicine	
  
From	
  treatment	
  to	
  preven(on	
  
	
  
HEALTH
$258	
  bn.	
  +	
  130,000	
  deaths	
  due	
  to	
  non-­‐prescribed	
  medica(on	
  just	
  in	
  US	
  
No	
  doctors	
  required	
  within	
  20	
  years?	
  
	
   http://www.marsdd.com/wp-content/uploads/2014/09/marsblog-GivenImaging-PillCam.png
http://www.creativeconstruction.de/lp/trends2015/quantified-self/
https://www.youtube.com/watch?v=yTtL-iAXJxo
INSURANCE
Sensors	
  everywhere	
  
http://iot.co.id/wp-content/uploads/2015/01/the-internet-of-things.jpg
http://www.creativeconstruction.de/lp/trends2015/redefinition-privacy/
TELCOS
$33	
  bn.	
  lost	
  SMS	
  revenues	
  
http://www.bitkom.org/de/presse/8477_82223.aspx
http://ben-evans.com/benedictevans/2015/1/11/whatsapp-sails-past-sms-but-where-does-messaging-go-next
http://www.bloomberg.com/news/articles/2014-02-21/whatsapp-shows-how-phone-carriers-lost-out-on-33-billion
TELCOS
Dumb	
  pipe?	
  
EDUCATION
http://www.wired.com/2015/05/altschool/
BANKING
„Banking	
  is	
  necessary,	
  banks	
  are	
  not.“	
  Bill	
  Gates	
  
http://blogs-images.forbes.com/mfonobongnsehe/files/2014/09/bill-gates.jpg
BANKING
2020:	
  35%	
  of	
  revenues	
  lost	
  to	
  non-­‐banks	
  and	
  online	
  pure-­‐plays	
  
http://cointelegraph.com/storage/uploads/view/a9329ebf6090afb969b7a98195460892.jpg
http://www.creativeconstruction.de/lp/trends2015/banking-without-banks/
BANKING
Banking	
  license	
  
BANKING
ASacks	
  on	
  all	
  fronts	
  
https://www.cbinsights.com/blog/disrupting-banking-fintech-startups/
MONEY
$500	
  bn.	
  transfer/payment	
  fees/year	
  
http://blog.pmarca.com/2014/01/22/why-bitcoin-matters/
http://www.creativeconstruction.de/lp/trends2015/banking-without-banks/
http://www.bloomberg.com/news/articles/2014-10-07/andreessen-on-finance-we-can-reinvent-the-entire-thing-
http://www.wired.co.uk/magazine/archive/2015/06/features/bitcoin-reid-hoffman
THE INTERFACE: WHO OWNS THE CUSTOMER?
=	
  largest	
  „taxi“	
  provider;	
  no	
  vehicles	
  
=	
  most	
  popular	
  media	
  owner;	
  no	
  content	
  created	
  
=	
  most	
  valuable	
  retailer;	
  no	
  inventory	
  
=	
  largest	
  accomoda(on	
  provider;	
  no	
  real	
  estate	
  	
  
=	
  largest	
  food	
  delivery;	
  no	
  restaurants,	
  no	
  fleet	
  
THE INTERFACE: WHO OWNS THE CUSTOMER?
User	
  experience	
  =	
  the	
  central	
  part:	
  	
  
own	
  the	
  customer	
  (and	
  the	
  profits)	
  by	
  solving	
  her	
  
problem	
  in	
  the	
  most	
  seamless,	
  enjoyable	
  way.	
  
„The	
  customer's	
  percep(on	
  is	
  your	
  reality.“	
  
Kate	
  Zabriskie	
  
„Design	
  is	
  not	
  just	
  what	
  it	
  looks	
  like	
  and	
  feels	
  
like.	
  Design	
  is	
  how	
  it	
  works.“	
  Steve	
  Jobs	
  
http://www.dandzombak.com/wp-content/uploads/2014/09/Steve-Jobs-Secret-of-Life.jpg
THE INTERFACE: WHO OWNS THE CUSTOMER?
Service	
   Aggrega(on	
   Need	
  
	
  	
  	
  	
  Convenience	
  
passive	
   responsive	
   proac(ve	
  
http://upload.wikimedia.org/wikipedia/commons/f/fa/NY-Taxis.jpg
THE INTERFACE: WHO OWNS THE CUSTOMER?
DIGITAL DISRUPTION BY INDUSTRY
https://pbs.twimg.com/media/CCdJ8btW0AAlNKz.png:large
https://www2.deloitte.com/content/dam/Deloitte/au/Documents/Building%20Lucky%20Country/deloitte-au-consulting-digital-disruption-whitepaper-0912.pdf
THANK YOU!
Alexander	
  Braun	
  
alexander@crea(veconstruc(on.de	
  
@almarrone	
  

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