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Food	
  Packaging	
  101	
  
Presented	
  by	
  Maggie	
  Lawson	
  &	
  Nate	
  Hibl	
  
	
  
	
  
Now	
  We’re	
  Cookin’	
  Seminar	
  
“Food	
  Product	
  Packaging”	
  
	
  	
  February	
  10,	
  2014	
  
What	
  can	
  I	
  
provide	
  that	
  
others	
  cannot?	
  

Where	
  can	
  I	
  get	
  
my	
  resources?	
  

It	
  all	
  starts	
  
with	
  a	
  	
  
vision	
  

Who	
  is	
  my	
  	
  
Target	
  Market?	
  

Who	
  are	
  my	
  
compe,tors?	
  
CreaPng	
  a	
  Barcode	
  
“Universal	
  product	
  codes	
  —	
  
UPCs	
  —	
  are	
  the	
  12-­‐digit	
  
numbers	
  that	
  appear	
  under	
  
the	
  barcodes	
  on	
  many	
  U.S.	
  
products.	
  They	
  are	
  given	
  out	
  
by	
  GS1	
  US,	
  a	
  nonprofit	
  group	
  
that	
  sets	
  standards	
  for	
  
internaPonal	
  commerce.	
  
Here’s	
  how	
  it	
  works:	
  
Businesses	
  pay	
  to	
  join	
  GS1	
  
US,	
  and	
  in	
  exchange,	
  it	
  
assigns	
  each	
  member	
  its	
  
own	
  idenPficaPon	
  number	
  
that	
  appears	
  as	
  the	
  first	
  part	
  
of	
  its	
  UPC.”	
  

Barcodes	
  come	
  in	
  in	
  all	
  sizes,	
  shapes,	
  and	
  colors.	
  
What	
  will	
  work	
  best	
  for	
  your	
  product?	
  
	
  
www.guides.wsj.com	
  
	
  
Is	
  it	
  Scannable?	
  
u 
u 
u 

	
  
	
  

What	
  size	
  does	
  it	
  need	
  to	
  be?	
  
Can	
  it	
  fit	
  my	
  design	
  –	
  truncated	
  barcodes	
  work	
  too!	
  
How	
  much	
  does	
  it	
  cost?	
  
Facts	
  on	
  Barcodes	
  
u 

	
  

u 
	
  

u 

	
  

u 

Truncated	
  or	
  shortened	
  barcodes	
  work,	
  however	
  the	
  width	
  will	
  need	
  to	
  be	
  
increased	
  in	
  order	
  to	
  scan	
  at	
  a	
  grocery	
  store.	
  The	
  width	
  is	
  more	
  important	
  
than	
  the	
  height.	
  

	
  
	
  

Scannable	
  barcodes	
  are	
  read	
  in	
  percentages;	
  100%	
  scannable,	
  80%	
  scannable	
  
(i.e.,	
  80%	
  of	
  the	
  Pme	
  it	
  will	
  be	
  scannable).	
  
Colors	
  DO	
  maber	
  in	
  barcodes.	
  We	
  highly	
  recommend	
  brown	
  and	
  black	
  to	
  
improve	
  scan	
  ability.	
  The	
  color	
  red	
  is	
  one	
  example	
  that	
  is	
  unscannable	
  due	
  to	
  
the	
  red	
  radar	
  in	
  scan	
  machines.	
  	
  
Standard	
  barcodes	
  contain	
  12	
  digits	
  (the	
  first	
  number	
  and	
  last	
  number	
  are	
  
not	
  always	
  needed,	
  one	
  is	
  to	
  signal	
  the	
  scanner	
  device	
  to	
  start	
  reading	
  and	
  
the	
  last	
  is	
  to	
  signal	
  the	
  scanner	
  device	
  to	
  stop).	
  
NLEA	
  

NaPonal	
  Labeling	
  &	
  EducaPon	
  Act	
  	
  
u 

	
  
u 

	
  
u 

	
  

NutriPon	
  Facts	
  must	
  be	
  presented	
  in	
  bold	
  print	
  and	
  larger	
  than	
  any	
  other	
  
printed	
  informaPon	
  	
  in	
  the	
  nutriPon	
  label	
  
	
  
Print	
  must	
  be	
  in	
  both	
  upper	
  and	
  lower	
  case	
  in	
  an	
  easy	
  to	
  read	
  type	
  style	
  
and	
  with	
  sufficient	
  contrast	
  to	
  assure	
  readability.	
  

	
  

NutriPon	
  informaPon	
  must	
  be	
  set	
  off	
  in	
  a	
  box.	
  The	
  format	
  requires	
  that	
  
headings	
  and	
  nutrients	
  be	
  separated	
  by	
  "bars“	
  –	
  visit	
  	
  
hbp://www.fda.gov/iceci/inspecPons/inspecPonguides/ucm074948.htm	
  
for	
  more	
  informaPon.	
  
Packaging	
  	
  
Types	
  &	
  Examples	
  
	
  
	
  
Folded	
  Carton	
  
	
  
	
  
Flexible	
  Packaging	
  
	
  
	
  
Pressure	
  SensiPve	
  
	
  
	
  
Corrugated	
  Packaging	
  
	
  
	
  
Fulfillment

	
  

	
  

Side	
  Fill	
  Pouch	
  
	
  

Top	
  Fill	
  Pouch	
  
	
  
Co-­‐Packers

	
  

	
  
PROS:	
  
u 
Time	
  is	
  money	
  
u 
Focus	
  on	
  other	
  important	
  aspects	
  
u 
Efficiency	
  
u 
Beber	
  product?	
  
u 
Increased	
  profits?	
  
CONS:	
  
u 
Do	
  they	
  have	
  the	
  same	
  value	
  as	
  	
  
your	
  company?	
  
u 
Will	
  they	
  meet	
  your	
  Pmeline?	
  
What	
  are	
  the	
  costs	
  involved	
  	
  
in	
  creaPng	
  a	
  package?	
  
	
  
u 
	
  

u 
	
  

u 
	
  

u 
	
  

u 

CreaPve	
  Time/Design	
  ~	
  $100.00	
  per	
  hour	
  
Die	
  Cost	
  (if	
  needed,	
  not	
  needed	
  in	
  digital	
  prinPng)	
  ~	
  $400.00	
  
Plate	
  Charges	
  (Flexible	
  Packaging)	
  ~	
  $300.00	
  -­‐	
  $400.00	
  per	
  plate	
  	
  

(NOTE:	
  Keep	
  in	
  mind	
  when	
  crea9ng	
  a	
  design	
  –	
  each	
  color	
  will	
  need	
  a	
  plate!!!)	
  

Proofs	
  (usually	
  there	
  is	
  only	
  a	
  cost	
  for	
  a	
  “Contract”	
  or	
  “Epson”	
  proof)	
  ~	
  
$150.00	
  
Mockups	
  (usually	
  white)	
  ~	
  Varies	
  depending	
  on	
  size,	
  but	
  usually	
  around	
  
$50.00	
  -­‐	
  $100.00	
  a	
  piece	
  	
  
Food	
  Safety	
  	
  
CerPficaPons	
  
	
  
u 

u 

AIB	
  Food	
  Safety	
  Audits	
  
h:ps://www.aibonline.org/	
  
	
  
	
  
ISO	
  –	
  InternaPonal	
  OrganizaPon	
  for	
  StandardizaPon	
  
h:p://www.iso.org/iso/home.html	
  
Thank	
  you	
  for	
  your	
  Pme!	
  
	
  
u 

u 

Maggie	
  Lawson	
  
Create	
  It	
  Packaging	
  -­‐	
  h:p://www.createitpkg.com/	
  	
  
	
  
Nate	
  Hibl	
  
Belmark	
  -­‐	
  h:ps://www.belmark.com/	
  

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Food Packaging 101

  • 1. Food  Packaging  101   Presented  by  Maggie  Lawson  &  Nate  Hibl       Now  We’re  Cookin’  Seminar   “Food  Product  Packaging”      February  10,  2014  
  • 2. What  can  I   provide  that   others  cannot?   Where  can  I  get   my  resources?   It  all  starts   with  a     vision   Who  is  my     Target  Market?   Who  are  my   compe,tors?  
  • 3. CreaPng  a  Barcode   “Universal  product  codes  —   UPCs  —  are  the  12-­‐digit   numbers  that  appear  under   the  barcodes  on  many  U.S.   products.  They  are  given  out   by  GS1  US,  a  nonprofit  group   that  sets  standards  for   internaPonal  commerce.   Here’s  how  it  works:   Businesses  pay  to  join  GS1   US,  and  in  exchange,  it   assigns  each  member  its   own  idenPficaPon  number   that  appears  as  the  first  part   of  its  UPC.”   Barcodes  come  in  in  all  sizes,  shapes,  and  colors.   What  will  work  best  for  your  product?     www.guides.wsj.com    
  • 4. Is  it  Scannable?   u  u  u      What  size  does  it  need  to  be?   Can  it  fit  my  design  –  truncated  barcodes  work  too!   How  much  does  it  cost?  
  • 5. Facts  on  Barcodes   u    u    u    u  Truncated  or  shortened  barcodes  work,  however  the  width  will  need  to  be   increased  in  order  to  scan  at  a  grocery  store.  The  width  is  more  important   than  the  height.       Scannable  barcodes  are  read  in  percentages;  100%  scannable,  80%  scannable   (i.e.,  80%  of  the  Pme  it  will  be  scannable).   Colors  DO  maber  in  barcodes.  We  highly  recommend  brown  and  black  to   improve  scan  ability.  The  color  red  is  one  example  that  is  unscannable  due  to   the  red  radar  in  scan  machines.     Standard  barcodes  contain  12  digits  (the  first  number  and  last  number  are   not  always  needed,  one  is  to  signal  the  scanner  device  to  start  reading  and   the  last  is  to  signal  the  scanner  device  to  stop).  
  • 6. NLEA   NaPonal  Labeling  &  EducaPon  Act     u    u    u    NutriPon  Facts  must  be  presented  in  bold  print  and  larger  than  any  other   printed  informaPon    in  the  nutriPon  label     Print  must  be  in  both  upper  and  lower  case  in  an  easy  to  read  type  style   and  with  sufficient  contrast  to  assure  readability.     NutriPon  informaPon  must  be  set  off  in  a  box.  The  format  requires  that   headings  and  nutrients  be  separated  by  "bars“  –  visit     hbp://www.fda.gov/iceci/inspecPons/inspecPonguides/ucm074948.htm   for  more  informaPon.  
  • 7. Packaging     Types  &  Examples      
  • 12. Fulfillment     Side  Fill  Pouch     Top  Fill  Pouch    
  • 13. Co-­‐Packers     PROS:   u  Time  is  money   u  Focus  on  other  important  aspects   u  Efficiency   u  Beber  product?   u  Increased  profits?   CONS:   u  Do  they  have  the  same  value  as     your  company?   u  Will  they  meet  your  Pmeline?  
  • 14. What  are  the  costs  involved     in  creaPng  a  package?     u    u    u    u    u  CreaPve  Time/Design  ~  $100.00  per  hour   Die  Cost  (if  needed,  not  needed  in  digital  prinPng)  ~  $400.00   Plate  Charges  (Flexible  Packaging)  ~  $300.00  -­‐  $400.00  per  plate     (NOTE:  Keep  in  mind  when  crea9ng  a  design  –  each  color  will  need  a  plate!!!)   Proofs  (usually  there  is  only  a  cost  for  a  “Contract”  or  “Epson”  proof)  ~   $150.00   Mockups  (usually  white)  ~  Varies  depending  on  size,  but  usually  around   $50.00  -­‐  $100.00  a  piece    
  • 15. Food  Safety     CerPficaPons     u  u  AIB  Food  Safety  Audits   h:ps://www.aibonline.org/       ISO  –  InternaPonal  OrganizaPon  for  StandardizaPon   h:p://www.iso.org/iso/home.html  
  • 16. Thank  you  for  your  Pme!     u  u  Maggie  Lawson   Create  It  Packaging  -­‐  h:p://www.createitpkg.com/       Nate  Hibl   Belmark  -­‐  h:ps://www.belmark.com/