The document discusses choosing IPC advertising to publish a music magazine called "Passion". IPC ensures advertisers understand the target audience through consumer research. IPC has experience in distribution and a large online audience. Good advertising partners for the magazine would be Jack Wills, iPhone, and Xbox, as they match the target audience of 16-25 year olds interested in music and gaming. Creating a free social media presence would promote the magazine without a big advertising budget. An app could also keep the target audience engaged.

1. Evaluation – Question 3
IPC advertising.
I chose IPC advertising to publish my magazine “Passion” because they
publish similar music genre’s and popular music by day. IPC Insight
represents a step-change in how a media owner shares its customer
understanding with advertisers. Through continuous investigations into
consumer lifestyle, attitudes, behaviour and buying patterns, IPC ensures
that advertisers have the best understanding of the people to whom they
are advertising. This is vital for my magazine as its aimed at indie people.
IPC Media is a leading multimedia publisher, producing consumer content
across multiple platforms through both brand extension and our definitive
web portals for our key audiences. They have a record for distribution – this
is fundamental for getting my magazines into shops – on shelves.

2.  IPC Digital Sales provides advertisers with a single point of contact to
access the entire IPC online portfolio. Reaching in excess of 25 million
unique users every month, across more than 30 sites – including
www.nme.com - The award winning NME.com amous for its ground-
breaking music news, breadth of reviews and in-depth features.
 In terms of who I would want to advertise, I would start with Jack Wills as
many people who would buy my magazine would know about Jack
Wills/shop there. This would fit my target audience as the people who shop
their are 16-25
 The second option would be iphone – as most of my target audience would
own an apple device/iphone
 My final option would be viva or xbox as many people these days own a
console or hang around in groups and play.

3. The budget is limited but creating a facebook, youtube or twitter page is free –
this would increase the people knowing about my magainze.
I wouldn’t advertise too much online as magazines are bought in shops not
often online – this would be a lost cause and a loss in money. There is only
a small amount of advertising that can be done online. A facebook group
could be created to inform more people about the magazine but to also
keep up with giggs that could be going on. They could find out prices etc.

4.  I’d have an app that could be downloaded from android phones. This would
help people keep up to date, or find out when the next magazine shall be
out on shelves. As everyone in my target audience will have a phone this is
essential.

5. Begins recording your PowerPoint presentation.
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Click the Recording options icon to adjust specific
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The Camtasia
Studio Recording
Toolbar within
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6. During Recording
1. Click Record to launch the slideshow.
2. Check the microphone input level. When
ready, select the Click to begin
recording button or use the hotkeys.
3. Control the PowerPoint presentation, as
you normally would, during the recording.
4. Press Esc to stop recording.

7. 1. At the end of the recording; choose
whether to Stop recording
or Continue recording.
If you choose to Continue recording,
click the Stop recording button
in the PowerPoint recording toolbar.
2. After you save the file, choose whether
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• Produce your recording.
or
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8. 1. Press
2. When the Save Camtasia
Recording As… dialog box appears,
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