1. www.craigcampbellseo.co.uk
My name is Craig, I’m based in Glasgow in the UK and have been doing
SEO & Digital Marketing for 15 years.
Today I'm going to talk about E-Commerce SEO.
Craig Campbell SEO
UK Based Digital Marketing Expert
2. • Woo-Commerce
• Magento
• Shopify
• osCommerce
• Prestashop
• Open-source Platforms ( Free to use )
www.craigcampbellseo.co.uk
Choosing the best platform for your business
Make sure the platform you choose suits your requirements
3. • Magento uses a lot of memory
• Load Speed Important
• Server location in my opinion is important
• Backups
• Ongoing Development
www.craigcampbellseo.co.uk
Hosting Platform &Location
4. • Keyword Research for Pages/Products
• Research for Blog Topics/Long Tail Keywords
• Avoid Keyword Cannibalization
• Competitor Analysis
• Backlink Analysis
• Continue with these processes on a regular basis
www.craigcampbellseo.co.uk
Research Properly
5. • SEM Rush and Serpstat both have auditing features
• Screaming Frog another tool for auditing
• Urgently fix any broken links and 404 errors
• Update missing/duplicate titles, meta descriptions and
any duplicate content
• Any other minor errors resolve where possible
www.craigcampbellseo.co.uk
Site Audit
6. • Pingdom Speed Test
• Users abandon sites with an average load speed of 3
seconds
• Reduce File Size
• Get appropriate Server Space
www.craigcampbellseo.co.uk
Website Speed
7. • The page title
• Headers
• Subheaders
• Content
• Product descriptions
• Image alt tags
• Meta title and description
• URLs
www.craigcampbellseo.co.uk
On-Site SEO
8. • User Experience
• Mobile Friendly
• SSL Certificate
• Customer Reviews
• Social Media Integration
www.craigcampbellseo.co.uk
Other On-site Factors to Consider
9. • Using Product Descriptions from Suppliers ( Use no
index tag ) for products you cannot write unique content
for.
• Unique Title Tags on all pages
• Use Robots.txt to block areas that will cause duplicate
content issues such as archives, categories etc
• Use Keyword Friendly URLS
• Lack of Product Reviews
www.craigcampbellseo.co.uk
Some Additional Tips
