Introduction To WordPress
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Introduction to using WordPress for business sites. Includes coverage of scenarios, themes, plugins, hosting and gotchas. Plus a case study of the www.GetOrganizedWizard.com site.
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Introduction To WordPress
- 1. Introduction to WordPress Craig Bailey XEN Systems www.xensystems.net www.craigbailey.net @craigbailey
- 2. WordPress for Business Agenda Aim for the night About our speakers Introduction to WordPress WordPress as a CMS Case Study – Get Organized Wizard Plugins Themes Hosting Tools www.craigbailey.net | www.xensystems.net
- 3. Craig Bailey WordPress sites SEO Google AdWords Using WordPress for 2 years www.craigbailey.net | www.xensystems.net
- 4. Our Speakers Tony Cosentino - eCommerce Jeff Waugh - Performance Kristin Rohan - SEO Steve Wilson – Content, SEO, Integration Jodie Miners – Customisation, CSS www.craigbailey.net | www.xensystems.net
- 5. What are your burning questions? What are your top 3 items of interest? www.craigbailey.net | www.xensystems.net
- 6. Wordpress.org vs Wordpress.com Wordpress.com – hosted blogs eg http://craigbailey.wordpress.com/ http://jodiem.com.au/ WordPress MU – multi-user Wordpress.org – self hosted We are only discussing wordpress.org www.craigbailey.net | www.xensystems.net
- 7. Excel is my Word processor... Most things can be twisted and mangled into doing something they aren’t supposed to... There’s a plugin for that... So, what are the realistic scenarios for WP www.craigbailey.net | www.xensystems.net
- 8. Scenarios Business sites with standard content types Business blogs & News sites Micro-sites (marketing sites) Small business online stores Membership sites Most standard web CMS scenarios... www.craigbailey.net | www.xensystems.net
- 9. What is a CMS? Web Content Management System Create/manage HTML & images Authoring tools Templates for presentation “The software provides authoring (and other) tools designed to allow users with little knowledge of programming languages or markup languages to create and manage content with relative ease.” (Wikipedia) www.craigbailey.net | www.xensystems.net
- 10. WordPress as a CMS Create content simply HTML (pages and blog posts) Images Video www.craigbailey.net | www.xenseo.net
- 11. Example sites www.craigbailey.net | www.xensystems.net More on the WordPress Showcase
- 12. Why is it so popular? Simple to get started Simple to use Simple to extend Simple to style using themes Simple to backup Simple to host Moderately simple to integrate with www.craigbailey.net | www.xensystems.net
- 13. What’s missing Workflow Document management Collaboration User groups management Atomic control of page elements/permissions www.craigbailey.net | www.xensystems.net
- 14. Case Study www.GetOrganizedWizard.com www.craigbailey.net | www.xenseo.net
- 22. Tools Windows Live Writer www.craigbailey.net | www.xensystems.net
- 23. Configuring WordPress Themes Plugins Widgets www.craigbailey.net | www.xenseo.net
- 24. Themes Thesis Woo Themes Elegant Themes Remix Theme Forest (considering) Others mentioned by the group: Sandbox Builder – iThemes – Developer licenses Carrington Headway Artisteer Theme Hybrid www.craigbailey.net | www.xensystems.net
- 26. Integration WordPress themes are very clean CSS is your friend Simple to grab their styling and apply to other applications www.craigbailey.net | www.xensystems.net
- 27. Integration examples Interspire Shopping Cart (link) aMember Membership software (link) vBulletin Forums (link) www.craigbailey.net | www.xensystems.net
- 33. Plugins pageMash W3 Total Cache WP Security Scan Backup WordPress DrainHole Topsy Wishlist Member www.craigbailey.net | www.xensystems.net
- 35. Widgets Add to sidebars Add to footer www.craigbailey.net | www.xenseo.net
- 37. Hosting DreamHost VPS – Virtual Private Servers Media Temple – (dv) Dedicated Virtual Other hosting options mentioned by the group WordPressHosting.com.au - $9/$19 AUD – Alan Harris NetworkDynamics.com.au WellSites.com.au from $50 www.craigbailey.net | www.xensystems.net
- 38. Windows Azure Cloud computing hosting http://www.microsoft.com/windowsazure/windowsazure/ Advantages Instant scalability No commitments Pay for consumption Disadvantages Loss of control www.craigbailey.net | www.xensystems.net
- 39. Gotchas Choose good hosting ( with decent support) Be careful doing upgrades Core WordPress Plugin upgrades Plugin conflicts Caching lockups www.craigbailey.net | www.xensystems.net
- 40. Summary WordPress is great for managing content Use the parts that work for you Integrate others www.craigbailey.net | www.xensystems.net
- 41. Questions Free Personal site audit – email me craig@craigbailey.net WordPress Development for Business www.xensystems.net More resources www.craigbailey.net/resources www.craigbailey.net/bloggers www.craigbailey.net | www.xensystems.net