21. What are they talking about?The answer still lies in social media, but search & social are increasingly mobile. Crucially, once we’ve answered the above questions...
30. to find store locationsMobile is a new channel, not a replacement.
31. Remember to not get excited about the shiny thing. Simply focus on where your customers are and how to sell to them
32.
33. Web Display Ads – Display banner and text ads shown across the network. Either optimised for mobile pages or shown on desktop sites via high end devices like the iPhone.
34.
35. Mobile targeting As with any mobile or social activity, this is not instead of the basics, this is a new route to market.
45. Social change Social commerce – e-commerce through social networks Social change: social shopping and social influence are an integral part of our lives. (Note: I didn’t mention ‘online’ or ‘digital’ there) Customer behaviour has not changed (much), but when we ask a question, or seek an opinion or recommendation it is amplified.
50. Truly social commerce ‘Free personal shopping network service complete with live chat, enabling consumers to seek product advice and recommendations from knowledgeable advisors in real-time.’
55. Social curation Buzz monitoring combined with reviews Quant plus Qual Trusted / respected source of opinion
56. What next? By 2014, more people will be accessing the internet on their mobile phones than laptop / desktop computers* Web 2.0 was when the consumer started creating instead of just consuming. Now we can influence brands; we have (some) control.. Next step: "sensor-driven collective intelligence“** The final disappearance of the boundary between "life online" and "real life", between the physical and the virtual. Oh, and Twitter advertising is coming to the UK. *Professor Manuel Castells – Digital Obama Architect **Tim O-Reilly “We fear change.”