1. Crafted Media Briefing: local search engine marketing. 6 steps to get you to the top of Google’s local listings.

3. E-commerce

4. Design

5. Development

6. Search engine marketing

7. Social media

8. Copywriting

10. Of mobile traffic, upwards of 50% of searches have local intent

11. 23% of time spent accessing internet is on a mobile device

12. More than 4 million business listings on Google have been claimed by business owners

13. What is local?

14. What is local? Where we refer to ‘local’, these are listings not generated by Google’s algorithm but those associated with a map.

15. ‘Place’ pages are integrated listings with mixed natural and Local listings. These come from searches with a local intent ‘Accountants Colchester’

16. Google’s assumptive location results: better user experience when searching generic term

17. What is local? Location-aware mobiles lead to local listings.

19. detailed description

20. 10 photos (even if it’s your logo and the front of your building)

21. Links to 5 YouTube videos

25. 2) Citations: the new links Google likes links, its algorithm is weighted toward them as they infer relevance Local is relevant. Get your business listed on Hotfrog, Yell.com, BizWiki, Qype, Freeindex, Thomson Local, Yelp, Bview, UpMyStreet, Trusted Places, Scoot, Tipped, Infoserve, City Visitor, TouchLocal, UFindus and Smile Local. Match up the business details: Address Website Phone number Quick Tip: There are services that’ll add these on-mass for you, but manual submission is always better.

26. It’s who you know

27. 3) It’s who you know You’ve done local via national listings sites, now go truly local: Your town: Chamber of commerce, business networking sites, professional bodies, business listings specific to your town / area Your ‘friends’: What organisations does your business partner with or support locally? Local school, local charities. Your industry: Suppliers’ websites as a ‘Distributor’ Quick Tip: Scan your invoices for companies with websites who might link to you, often gems can be unearthed in the unlikeliest of places.

28. 4) Customers count Quick Tip: Don’t fear negative reviews. Promote this to your best customers, negatives will quickly be drowned out.

29. Customers count So, you have proximity to a searched-for location & you have citations. Seek out customer reviews for your Places page or to complement citations on Qype or Yelp. Respond to positive e-mails thanking them and asking them to post their review or comments on the above sites. Send e-mails a couple of weeks post-transaction asking for feedback.

30. Don’t copy

31. 5) Learn and do it better! Look at your competitors. One of them may be ticking a lot of the digital boxes and doing it well. Learn from it: where are they listed / mentioned. Is there sentiment attached? Crucially, wherever they are, it’s likely to be relevant to your business. Learn from this, do it better than them. Intelligent search marketing is ‘informed search marketing’ Quick Tip: In Google search using: ‘competitor.com -site: competitor.com’ This will return pages mentioning their website from around the web.

34. Search out citations

35. Follow-up good feedback

36. Encourage reviews via your newsletter

37. Mention local reviews to long-standing customers The results are cumulative. Quick Tip: Expect regular change in your rankings, they are dynamic and you won’t always be #1 even when you’re up there.

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