11. Why Have a Profile?
• Join the Conversation
Enhance Evangelism
• Work More Efficiently
12. What is Facebook?
• Created in a Harvard dorm to create a file-
sharing network among students
“Trying to map out the world that already
exists”
• Enhances already existing relationships
• Allows opportunity to narrow the degrees of
separation
• ALL content is owned/managed by user
13. Why Have ONE?
• A Confusing Boundary
Inconsistent with Congregation’s
Expectations
• Our goal is authenticity, sincerity, and
“humanity”
14. What is Timeline?
• A blend of several
social media sites
Real Time Diary
• Allows more input
from the past
Allows you to tell
your story
17. Small Group Questions
1) What is your name/church?
2) How have you been touched by a Facebook
Ministry
3) What is your most unexpected Facebook
connection?
20. What is Facebook?
• “Trying to map out the world that already exists”
Enhances already existing relationships
• Allows opportunity to narrow the degrees of
separation
• Allows interaction through a habitual behavior
Strengths - Evolving, powerful, BIG
• Weaknesses - low-commitment, possibly enabling,
fleeting
A tool for your CONGREGATION
21. Who Are You Going to
Be? (Online)
• Authenticity is NECESSARY
Pick a limited number of Social Media Tools
• Discover your Social Media “personality”
• Decide what you want from Social Media
• Determine a work flow
22. Know Your Audience
• Avg. Use of 55 min/day
gets 8 friend request/month
• clicks “Like” 9 times/month
• Makes 25 comments/month
“Fans” a page twice/month
• Is a member of 12 Groups
28% interact almost completely mobile
23. The Three Facebook
Options
• Profile - As a person - what every user has
Page - Who We Are - always accessible to
all - content can be managed by one or
several
• Group - As a “Normal” Group would be -
could be open or private and allows for
conversations and document sharing
25. Small Group Questions
1) Tell us about some of the online ministries
your church is doing or has attempted?
2) What are some of the joys/challenges you’ve
experienced as a part of the social media
process?
26. Making the Most of FB
• Reach out (“Like”, Tag) other churches
Take your “fans” behind the pulpit
• Go beyond the ministry - be people
• Ask for input from fans. (polls)
• Be VISUAL!!
27. Making the Most of FB
• Make Everything an Event
Don’t Just ask for things, don’t
overannounce!
• Don’t forget basics (Address, website, phone)
• Offer Exclusive Content
• Check Out Other Tools (apps/designs)
28. Biggest Traps
• Becoming Static/Disappearing
Over-posting
• Doing it all yourself
• Invasive commenting
29. Summary
• Who (is creating and receiving)
• What (content/story/brand)
• Why (Be clear on your purpose)
• Where (EVERYWHERE!!)
• How (Have a plan!)
30. Getting Likes
• Prizes/Check-Ins
• TAGGING
• Interact
• Pictures!! Pictures!!
• Qr Codes (http://createqrcode.appspot.com/)
• Ask
• Integrate other forms of Social Media
31. Other Social Mediii
• YouTube
• Twitter
• blogtalkradio.com
• Ustream.tv
• Pinterest.com
• Your Blog (wordpress.com)
32. Groups
• Function as a “group” would
• Sharing conversation in real time
• Sharing Documents
• Can be private, hidden, or public
