CounterBooks is a leading online retail accounting management suite. The suite offers an online retail accounting system for dealers/franchisees and a retail information management system for major oil companies. This presentation demonstrates the value CounterBooks can provide to multiple stakeholders within the retail value chain.

1. Online Retail Accounting
Management Suite for
CODO networks

2. ABOUT
CounterBooks

3. One side summary:
CounterBooks is a cloud based system which
helps retailers manage their business while
providing accurate and comprehensive
dealer/retailer performance data to the oil
company which facilitates:
- Improved performance
- Management of risk
- Reduced cost
The cost savings delivered by CounterBooks self
fund the deployment.

4. CounterBooks – Our History
CounterBooks has a purely retail background, and unlike any other accounting system, it was initially designed by a fuel retailer to
help solve the unique challenges he faced on a daily basis which traditional accounting systems did not.
Chantrey Vellacott DFK, a Top 25 UK accounting firm (~ 300 staff) acquired the desktop application in 2000, and then launched
CounterBooks in the cloud in 2003. Over the past 10 years, it has been developed into a feature-rich, highly stable and market
leading online retail accounting management suite which is used by 1000’s of retailers across the world.
2003
2000
2006
2009
2013
1st file import from EPOS/BOS
Implemented in Finland
Appointed by BP
Cloud version of CounterBooks
developed.
Appointed by Shell
Founded by Chantrey
Vellacott DFK, a Top 25 UK
accounting firm (~ 300 staff)
Appointed by ESSO
Implemented in Germany
Implemented in Switzerland

5. • A market leading online retail accounting management suite for oil companies and their retailers.
• Purposely designed to solve the unique challenges of dealer networks (CODO) and franchised fuel retail operations.
• CounterBooks allows retailers to manage their business’s accounting/finances and allows oil companies to manage
their retailers.
• The cloud based suite consists of:
• CounterBooks is a cloud based application which can be accessed from anywhere in the world via an internet enabled
device through a fully secure, cloud infrastructure on a flexible monthly subscription model.
• Recommended by industry experts and deployed by several of the largest oil companies in the world.
• Used by 1000’s of retailers across Europe with global deployment capabilities.
CounterBooks – What is it?
An online full general ledger accounting system
specifically designed for retailers of oil
companies to manage their business.
An online retail management information system
for oil companies to gain transparency and control
of their retailer network.
Online Retail Accounting
System
Retailer Oil company
Retail Management Information
System

6. CounterBooks – Credentials
Clients
Proven track record in delivering projects, to brief and in
budget for retail companies across the world.
Technology Partners
CounterBooks has working relationships and/or functioning
integrations with the many of the leading technology suppliers
to the oil and gas sector.
Associations and Accreditations
In process
Accounting Partners
CounterBooks has an existing national network of accountants
in Germany and other licensed firms in the UK, Finland and
Switzerland.

7. Stakeholder Benefits
CounterBooks
Credit
analysts
Retailer
Accounting
partner
Territory
manager
Regional
manager
General
management
Finance
manager
Billing
manager
Convenience
suppliers
Stakeholder Benefits
General
management
Transparency, consistency,
benchmarking, control, accuracy,
and reduced costs.
Retailer
Easy to use, reduced costs,
improved controls, in-depth reports,
and quicker reporting.
Credit analysts
Real time data to assess the credit
risk of retailers.
Accounting
service partner
Automated and standardised online
accounting platform.
Territory
manager
Online and immediate access to
standardised data with drill down.
Convenience
suppliers
Reduced costs and improved
processes.
Reduce costs +
Improve
performance +
Manage risk +
Assess compliance +
CounterBooks delivers multiple benefits to various stakeholders in the retailer operating models such as a Company-Owned
Dealer-Operated or franchise.

8. Examples of recent business cases
It was calculated that
CounterBooks would
save a major oil
company in excess
of €20m in 5 years
with a payback within
12 months.
It was calculated that
CounterBooks would
reduce costs by 30-40% of
the incumbent provider
thereby delivering a cost
saving of €3.3m over 5
years and a payback
within 12 months.
A major oil company
committed an extra €1.2m
per annum of opex to gain
control and transparency
across their network
which has since been
recovered many times
over annually.

9. Technology
• CounterBooks is a cloud based application (Software-as-
a-Service).
• The cloud deployment model allows for a highly scalable,
rapidly deployed and customised implementation – without
substantial investment from the oil company.
• Adaptable for all languages and local accounting
requirements.
• Hosted in a state–of–the–art data centre.
• Stable and reliable application – refined over 10 years.
• Java front-end and SQL back-end.
• Highly fault tolerant design (HDD RAID mirroring,
redundant network cards, redundant power supplies, etc.)
• Secure and encrypted – 128-bit SSL encryption.
• Availability – 99.99% uptime.
• Back up – Fully backed up daily with offsite backups.
• Updates/developments are automatically applied across
the user base on a regular basis.
CounterBooks – Technology
Product roadmap
Over the next 24 months, CounterBooks will be continuing to
invest in the following developments as part of CounterBooks’
strategic product roadmap:-
FY14
• New graphical user interface (GUI) based on
Responsive Web Design techniques.
• Improved User Experience (UX).
• Mobile/tablet accessibility and functionality.
FY15
• Further developments in automations and
streamlining the accounting process.
• Dashboard and Head Office reporting.

10. CounterBooks’ central database
is shared between the retailer
and the major oil company. This
reduces the requirement for data
to be sent between parties
which saves time and cost.
Features:
• Easy to use
• Accommodates multi site retail operations
• Full general ledger system
• Integration with EPOS/BOS/supplier
invoices/major oil company transactions
• Standardised chart of accounts
• Vast array of accounting reports
• Multi lingual and adaptable for local markets
• Drill down to transaction data
• Customised oil company reports
• Accounting period locking to avoid back
posting
• Hosted online
Benefits:
• Reduced costs
• Easy to use
• Accurate data
• Financial controls
• Accessible online
Features:
• Single database which holds retailer
accounting data
• Dashboard reporting
• Purchase compliance and assessment
• Network wide P&L with budget variance
report
• Network wide Net Worth/Liquidity reports
• Comprehensive data analysis/data
mining across the full spectrum of the
accounting data
• Full access to all sites with drill down
capabilities
• Export data into spreadsheets for further
analysis
• Hosted online
Benefits:
• Transparency
• Control
• Reduced costs and time
• Benchmarking and financial insight
• Accessible online
CounterBooks – Features & Benefits
Description:
An online full general ledger accounting
system specifically designed for retailers
of oil companies to manage their
business.
Description:
An online retail management information
system for oil companies to gain
transparency and control of their retail
network.

11. Architecture – Data entry
CAccountant
Daily reconciliation
Purchase invoices
Petty cash
Bank reconciliation
Payroll
Journals
Lock period
Responsibility Accounting Process
Retailer
The retailer manages their business’s finances through CounterBooks’ online retail accounting system – which is a full general
ledger system designed for fuel and convenience retailers. CounterBooks delivers a highly automated accounting process through
using innovative technology for the benefit of both the retailer and the major oil company. CounterBooks’ current deployments
include automation up to 95%.
The key benefits include:-
• Reduced costs of professional services fees/accounting service fees for retailers.
• Increased accuracy of data.
• Increased speed of reporting from the retailer.
• Allows the retailer to focus on running their business.
• Data enrichment as larger volumes of data can be held as a result of the automation.
CounterBooks automates:-
• EPOS/BOS data
• Electronic Invoicing
• Oil company -to-retailer
transaction
• Bank statements
• Payroll
• Journals
Data
Import95%
Manual
entry5%
• Paper invoices
• Journals/adjustments
Data entry
• Designed for multi site retailers
• Standardised chart of accounts
• Standardised suppliers
• Drill down to the underlying
transaction
• Easy to use
• Drop down menus for quick
entry
• Same data viewed by
accountant, retailer and major oil
company
Making a difference

12. Architecture – Reporting
Retailer
Accountant
Once the retailer has completed the
data entry, various reports are available
to assist them in running their business
and reporting to the major oil company.
All the necessary statutory reporting is
available for the production of the end of
year accounts, taxation and government
compliance.
Territory Manager
Real time access to consistent and
accurate retailer data within each territory
manager’s area.
Head Office
Consolidated reports are made available
to all Head Office users to make informed
decisions with drill down capabilities.
Data Analysis
- Analyse any data, from all and any sites from any period
All data can be queried, analysed and exported to Excel.
Dashboard
- Available by zone, network, region and/or territory
- Report on any data with budget variance
- Visualisation of KPIs with granular data drill down
Head Office Reports
- Usage and status / Network reports / Purchase compliance
Network reports have Year on Year or budget comparison
Territory Manager Reports
- Access to retailer reports within their territory
- View Head Office and retailer budget variance reports
Month End Reports
- Downloadable PDF financial statements
- Standarised and customised reports with budget variance
- Format agreed with the major oil company
Produced after the period is locked by accountant
Statutory / Audit Reports
- Trial balance / General ledger report / Transaction search
Required by accountant/government
Interim Reports
- P&L / Balance Sheet
- Aged Creditor / Aged Debtor report
- VAT reports + others
Always up to date / Full drill down / Instant comparison

13. Accounting MIS
EPOS / BOS
• Assets / Liabilities (Balance sheet)
• Sales / COGS / Gross Profit /
Overheads / Net Profit (P&L)
• Owners earnings
• Profitability
• Budget variance reporting
• Purchase compliance
• Financial dashboard
• Stock management
• Price management
• Item margin management
• Head office reporting
• Purchase orders (COGS)
• Sales by SKU / Category
• Credit sales
• Gross profit
• Cash movements
Where CounterBooks fits into the
reporting spectrum
CounterBooks integrates with various other retail technology applications in order to provide full and accurate management
and financial reporting to various stakeholders.

14. Case Study – Oil company 1
Summary:
An existing major oil company client which operated a 300+ Company-Owned Dealer-Operated (CODO) network in Germany
requested CounterBooks to deliver cost savings against an incumbent provider.
Requirement:
• Cost effective and accurate accounting process supported by a network of German accountants.
• Online retail specific accounting system for the retailers which is compliant with German accounting regulations.
• A comprehensive retail management information system with standardised retailer accounting data to provide transparency
and control for the major oil company.
• A highly secure system with 24/7 maintenance and back up.
Approach:
• Areas of high volume transaction levels were assessed including oil company-to-retailer electronic invoicing from SAP,
convenience wholesaler invoicing and EPOS imports from Dresser Wayne were developed.
• A network of German accountants was formed to support the retailers in Germany along with a German helpdesk providing
accounting and system support.
• Territory managers and head office users were setup with access to the retail management information system which held
standardised reporting and drill down reports along with network wide reports.
Results and Benefits:
• Estimated network wide cost saving of €3.2m over 5 years through automating 80% - 90% of the accounting process to
deliver improved accuracy, faster reporting cycles and reduced costs.
• A comprehensive German compliant accounting management suite was deployed and supported by a national network of
German accountants.
• CounterBooks server is located in a purpose built data centre with security and maintenance
undertaken on a 24/7 basis.

15. Case Study – Oil company 2
Summary:
A major oil company client which operated a Company-Owned and Dealer-Operated (CODO) network in Switzerland required
a multilingual system for the Swiss market.
Requirement:
• The major oil company required a robust and comprehensive system to manage the network with focus on financial controls
and reporting.
• An online system which can be used by territory managers, head office managers and the retailers.
• System and helpdesk to operate in three languages; French, German and Italian.
• Adheres to a matrix of different information requirements from multiple stakeholders including specific reporting for retailers,
accounting partners and the major oil company’s management team.
Approach:
• Due to the various stakeholders involved with varying levels of information requirements, user access rights for different
users were setup as required by the major oil company. This provides retailers with access to their specific sites, Territory
Managers with the sites under their remit and the head office management team with network wide reporting.
• To assist the major oil company with communicating effectively across a large geographically area, CounterBooks has an
online helpdesk and communication tool which provides a supplementary channel to communicate with the retailers.
Results and Benefits:
• The major oil company had a comprehensive reporting and management information system which provided 100%
transparency across the CODO network which is visible in three languages.
• A data rich management information system which provides the major oil company with insight into the network’s
performance, assesses operating model compliance and acts as an internal audit tool.

16. Case Study – Oil company 3
Summary:
A major oil company operating a Company-Owned and Dealer-Operated (CODO) network of approximately 800 sites in the
UK required a deployment of an accounting system and management information system to allow control and transparency.
Requirement:
• The major oil company required online and real time access to retailer’s accounting information which was up to date,
accurate and consistent, which compared actual to budget.
• An online accounting system for retailers to manage their business which included highly automated data imports to
reduce time/costs and increase accuracy.
• Dashboards focusing on the key financial performance indicators giving an ability to benchmark retailer performance and
identify major risks.
Approach:
• The areas which represented the highest volume of accounting transactions were assessed and importing functions were
developed including major oil company-to-retailer transactions from SAP, electronic invoices of the nominated
convenience wholesaler, EPOS/BOS and staff payroll.
• To develop an export function from CounterBooks to populate a comprehensive set of dashboard reports.
Results and Benefits:
• Automation of data entry has substantially reduced the time/costs of data entry and increased the accuracy of data.
• The major oil company’s management team have access to a comprehensive reporting tool which adheres to the required
reporting structure including multiple budget variance reporting with network wide reporting including dashboard,
liquidity/net worth, network profitability, and profitability against plan.
• The reporting structure is consistent across all sites and has “drill down” capabilities on all data to assess the underlying
transaction.
• Substantial cost savings have been realised which have delivered an extremely strong ROI.

17. Global Deployment Capabilities - 1
Through a combination of utilising cutting edge technology, proven processes and global partnerships, CounterBooks has
the unique capabilities to deploy globally. CounterBooks has successful deployments in the UK, Ireland, Germany, Switzerland
and Finland with translations in German, French, Polish, Italian, Norwegian and a customised South African system.
• Partnerships
CounterBooks can be supported by the incumbent accounting service providers within the local market or CounterBooks
can source alternative local providers.
CounterBooks is affiliated with DFK, which is a Top 10 international advisory network with over 380 offices and 10,000
staff across Europe, the Americas, Africa, Asia and the Middle East. This relationship provides CounterBooks with the
international accounting expertise and accounting professionals to deliver a project to support the retail network
anywhere in the world.
CounterBooks has relationships with several other global accounting firms and international networks.
• Process
CounterBooks has a proven process in adapting CounterBooks to meet the needs of any local market.
1. Translate into the local language
2. Adapt for country specific accounting standards
3. Adapt for government requirements
4. Adapt to meet the local requirements of oil company
5. Development of integration and automation
6. User Acceptance Test and Quality Assurance
7. Launch

18. Global Deployment Capabilities - 2
• Technology
Cloud accounting is empowering international businesses to gain control and transparency where they own sizeable
numbers of retail assets over a dispersed large geographical area, and the ownership is distributed amongst multiple
parties.
The cloud deployment model allows CounterBooks users to benefit from reduced Total Cost of Ownership (lower
hardware costs), rapid deployment, scalable, globally accessible, no need to update software locally, and limited upfront
costs.
CounterBooks can be quickly deployed across various markets with minimal investment and attain a 12 month payback,
ideal for a dynamic and optimising downstream retail business (maturing markets, pre-disposal and post-acquisition).
Zone
Country
Region
Territory
Retailer
Customised to the
local market
Varying levels of reports and details
based on the user

19. Deployment Options
Retail Management Information
System
Online Retail Accounting
System
Retailer Oil company
Deployment option Applicable
Online Retail Accounting System (only) If there are no reporting requirements to Head Office by the retailer.
Retail Management Information System (only)
If there is an existing accounting service provider but no or limited transparency and
control through analysis and reporting via a consolidated database.
Full Retail Accounting Management Suite If the retailer and major oil company intends to benefit from the entirety of the suite.
There are three deployment options for the CounterBooks suite.

20. WHAT
CounterBooks does

21. Transformation of the CODO network
CounterBooks enables
the following:
 Standardised report coding.
 Cloud based system.
 Central data depository for all
data across the network.
 Easy to use accounting system
for the retailer.
 Easy to use retail management
information system for the major
oil company.
 Automated data entry of oil
company transactions, suppliers
and EPOS / BOS.
 Budgeting tools with network
wide cascading functionality and
manages multiple budgets.
 Lock period accounting.
Current State
• Limited reporting from the
network.
• Extensive lag on receiving
month end reports.
• Paper or flat reports limiting
scope for drill down or
transparency to the underlying
data.
• No comparative data.
• Under optimised income from
network.
• Minimal accounting support.
• Business model at risk of abuse
by the retailer.
• Inaccurate and inconsistent
reporting structure.
• Limited use of budgets and
variance reporting.
• No budget change controls.
• Restricted use of data driven
decision making.
• Reports are required to be re-
entered into a separate
database for analysis.
• Cumbersome data analysis.
• Limited controls on purchase
compliance.
• Expensive accounting costs.
• After the submission of reports,
retailers can amend accounts.
Future State
 Extensive reporting providing
transparency and control across
the network.
 Reporting focused on business
model specific value drivers.
 Widespread use of “Data-
Driven-Decision-Making”.
 Digital and dynamic reports
which are instantly available
and allowing full drill down to
the underlying data to
investigate any entries.
 Consistent and comparative
data for benchmarking.
 Enriched and accurate data.
 Cost effective and
comprehensive accounting
support – accounting software,
system and reporting structure.
 Fully optimised income from
network.
 Restrictions to reduce scope for
abuse by retailers.
 Budgeting used as a
performance and management
tool.
 Reduced lag on month end
reports.
Below is an example of an under optimised network before and after a CounterBooks deployment:

22. Transparency and Drill Down
CounterBooks has worked closely with several major oil companies to ensure their compliance, operations
and territory managers are fully trained and financially educated. Part of this training programme included a
training session focussed on looking at misleading accounting entries.
In a non-cloud system, the level of reporting available to the major oil company’s management is limited to
month end PDF operating statements and reports from which there is no drill down. Identifying problems,
without being able to access the underlying detail, is very difficult, time intensive and extremely costly.
The system functionality of drilling down allows the management team to assess the validity and accuracy
of the records. Examples:
• Stock levels – compare site stock levels across the network.
• Wages / accruals – often used to hide additional retailer remuneration, suppress profitability and mask
actual earnings.
• Trade debtors – this is not a characteristic accounting entry for a retail business, so any material
entries should be investigated.
• Cash in transit / bank reconciliation – highlights any retailers which might not be in financial control of
the business.
• Aged creditor – allows the major oil company to identify any fictitious entries or suppliers which the
retailer has created to suppress their true profitability.
• Purchase compliance – there are reports to assist in identifying where retailers have not complied with
procurement policies.
Country
Network
District
Region
Cluster
Retailer
Site
Transaction
Drill down flow:

23. Control on invoicing to Retailers
Billing procedures
• A major oil company billed the retailer for fuel, shop royalties, commission and reimbursed the credit and fuel card monies
collected. The retailer was advised of the bills by email and sent a summary of the bills. The net amounts, for each site, on
each advice summary were then taken from the retailers bank account by direct debit.
Critical risks for the major oil company include:
• Invoices not sent and money not collected
• Duplicated commission and support payments
• Incorrect commission and royalty rates being used
CounterBooks has identified problems in all three areas, saving major oil companies significant sums of money.
Improved billing procedures introduced by CounterBooks
• To reduce the risk of future accounting errors, invoice files are now sent directly from the major oil company’s billing servers
to CounterBooks’ servers. On receipt of the files, CounterBooks generates an automatic message advising the billing
department of:
• Missing invoices
• Duplicate invoices
• Duplicate support payments
• Amounts outside pre agreed limits
• This has not replaced the existing controls but further reduced the risk of error to the
financial benefit of the major oil company.

24. Empowering Territory Managers
• Mobility – Territory Managers can view reports at anytime from anywhere with the use of an internet enabled device
such as a laptop or a mobile tablet.
• Drill down – Upon reviewing reports, Territory Managers have the ability to drill down from summary data to
transaction level, allowing Territory Managers to assess trends and anomalies.
• Business model specific reports – All reports are designed to focus the attention of retailers and Territory Managers
on the areas within the business model which are of strategic importance to the major oil company.
• Comparative – All reports are designed to be standardised across the network to allow the Territory Manager to
compare retailers across a territory for benchmarking purposes – greater insight is gained from territory and network
wide reports / dashboards.
• Budget vs Actual reporting – Budget reporting allows the Territory Manager to understand the retailer’s performance
against the agreed budget.
• Data driven decision making – Through accurate and real time transparency of the retailer’s financial performance
improved business support can be provided and informed decision can be made.
• Dashboard – Network and Territory dashboard reports can be used to monitor a defined segment of retailer’s
performance across a multitude of key performance indicators to assess trends and anomalies.
• Training and Support – Territory Managers and the management teams from major oil companies attend training and
workshops to ensure they are able to understand and act upon the information which is reported within CounterBooks.
Highly effective Territory Managers need an in-depth knowledge of their
retailer’s financial performance and also how to interpret that information into
actionable tasks to drive superior performance and assess compliance.
CounterBooks has a proven track record of empowering territory managers
through:

25. CODO model – Income and Control
Areas of inherent weakness within the CODO model
The financial model within a CODO network operates well if there is
transparency over the retailer’s accounting. Monthly PDF reports do not
provide the required transparency and as a result, the model is open to abuse.
Retailers may:
• Misstate sales, purchases and stock valuation to misrepresent the true
profitability and the net asset value of the business.
• Not spend as agreed or artificially inflate overhead costs such as
labour which can materially increase the retailer earnings while still
receiving fixed support payments.
• Procure products and services from non approved suppliers resulting
in leakage of income for the major oil company.
• Not having regular and accurate reports stating the liquidity of the
retailer reduces the major oil company’s ability assess the credit risk of the
retailer.
• Retailers are able to submit accounts and then adjust records without
the knowledge of major oil company.
Retailer Major Oil Company
Income
Costs
Profit
Shop gross profit (x)
Fuel commission (x)
Support payments (x)
Fuel sales
Income from suppliers
Royalty from retailer
Royalty to MOC (x)
Labour costs (x)
Operating costs
Fuel commission
Support payments
Cost-to-serve network
Income
Costs
Profit
Scope to apply controls and gain insight
• Control – CounterBooks introduces a highly automated accounting process which provides controls and data enrichment. This is
achieved through importing data (indicated by (x) on the above diagram) such as major oil company transactions, EPOS/BOS,
supplier invoices and payroll. This automation reduces the time/cost burden for the retailer, while reducing the risk of errors and
restricting the scope of fraud. These benefits deliver accurate information which informs and empowers the major oil company to
make decisions relating to the CODO model.
The above diagram shows an example CODO model and the interrelated nature.
Those categories marked with an (x) indicate automation within CounterBooks.
• Insight – To manage the integrity of the data and further more, utilise the data for
decision making, CounterBooks provides drill down capabilities, period locking, usage
reports, standardised reporting codes and data analysis tools which allows for exporting
to Excel.

26. Business case for CounterBooks
Many clients use CounterBooks as an integral tool for managing their network from ‘day to day’ management to making strategic
decisions. The two drivers for a business case for the deployment of CounterBooks include:-
• Transparency and control through indirect cost
savings
CounterBooks provides the following indirect cost savings
from reduction of purchases from non approved
suppliers, misreported commissions, misreported
earnings and enhanced credit control.
• Assess the credit risk of retailers with accurate and
recent data allowing the major oil company to take
remedial action to mitigate risk thereby reducing
losses.
• Monitor and benchmark retailers performance in
real time with quicker month end reporting.
• Analyse retailer earnings and remuneration with
drill down functionality.
• Reduced time budgeting and analysing variance
against budget.
• Investigate purchase compliance across retailers.
• Assists in strategic decision making such as
disposals while streamlining financial due
diligence.
• Self funding through direct and indirect cost savings
CounterBooks will frequently deliver a payback within
12 months and continue to deliver substantial cost
savings.
• Through the integration and automation of the
accounting process, CounterBooks can reduce
the time and costs by up to 95% thereby
providing substantial cost savings to fund the
deployment across a network.
• CounterBooks is a shared data depository for all
data across the network. This offers considerable
opportunities to reduce the time and cost involved
in the business process related to the collection
and analysis of retailer data. Many major oil
companies receive varying levels of detail and
quality of information which is often re-entered
into an separate database which requires
additional resources/costs and liable to errors.
Examples of a recent business cases
It was calculated that CounterBooks would save a major oil
company over €20m in 5 years with a payback within 12
months.
It was calculated that CounterBooks would reduce costs by 30-
40% for a major oil company with a payback within 12 months.

27. Summary Points
• CounterBooks is a market leading online retail accounting management suite.
• Retailers use the online retail accounting system (RAS).
• The major oil company use the retail management information system (MIS).
• The full CounterBooks suite can be deployed, alternatively just the RAS or MIS.
• CounterBooks can provide both consolidated reports to zone level, country level and site specific retail accounting data to
retailers.
• Deployed over the cloud – rapid deployment, reduced capex, and fully managed.
• Successfully deployed by several major oil companies in multiple markets.
• CounterBooks can be translated and customised for all countries.
• Local accounting support can be delivered through incumbent providers or affiliated local partners.
• CounterBooks will deliver the following benefits:-
• Reduced costs (transmission costs, management time/cost, professional services/accounting costs).
• Improved reporting – standardised and customised reporting across the network with full data analysis capabilities.
• Manage risk – assess credit, business and churn risk through monitoring net worth and liquidity of retailers.
• Monitor compliance – assess the purchasing compliance of retailers and reporting deadlines.
• Easy to use – designed to be intuitive and easy to use for non-accountants.
• Fully supported – full training and helpdesk support is provided to all users resulting in high customer satisfaction and user
engagement.
• Payback within 12 months – the deployment of CounterBooks is often funded by the savings of the retailers professional
service fees and the internal costs of the major oil company.

28. RFI or RFP:
CounterBooks would be delighted to respond to
any ‘Request For Information’ (RFI) and
‘Request For Proposal’ (RFP).
Book an online demonstration:
CounterBooks can deliver a series of online
webinars which can be arranged at a convenient
time for your management team.
Contact details:
Next steps
John Roberts Managing Director jroberts@CounterBooks.com
Alexander King Commercial Director aking@CounterBooks.com
Web: www.CounterBooks.com
Telephone: (+44) 020 7099 1050
Email: contact@CounterBooks.com

29. END OF PRESENTATION
Thank you for your time

30. APPENDIX 1
EXAMPLE COUNTERBOOKS
GERMAN REPORTING

31. Interim reports – Menu options
retailer
Accountant
Territory Manager
Head Office

32. Interim reports – Balance Sheet
retailer
Accountant
Territory Manager
Head Office

33. Audit reports – Menu options
retailer
Accountant

34. Month end
retailer
Accountant
Territory Manager
Head Office

35. Head office – Network P&L
Head Office
Territory Manager

36. Head office – Net worth and Liquidity
Head Office
Territory Manager

37. Dashboard reporting
CounterBooks provides dashboard reporting for the key financial performance indicators of a retailer network.
The overall data is presented in graphs which assists in
trend analysis.
The data used to construct the graph is then provided
below.
Head Office
Territory Manager