Find out the benefits of CounterBooks online accounting management suite to pubcos, tenants and franchisees

1. Accounting system/management
information system for Pub
companies with a tenanted and
franchised estate
• Manage risk
• Monitor compliance
• Gain transparency
• Reduce costs

2. One side summary:
CounterBooks is a cloud based accounting suite
which helps tenants/franchisees manage their
business while providing accurate and
comprehensive accounting performance data to
the pub company which facilitates:
- Improved performance
- Management of risk (credit and investment risk)
- Reduced cost
The cost savings delivered by CounterBooks self
fund the deployment.

3. • A leading online retail accounting management suite designed specifically for retail format businesses such as
publicans.
• Purposely designed to solve the unique challenges of channel partners and franchised of retail businesses.
• CounterBooks allows publicans to manage their business’s accounting/finances and allows pub companies to manage
their operators.
• The cloud based suite consists of:
• CounterBooks is a cloud based application which can be accessed from anywhere in the world via an internet enabled
device through a fully secure, cloud infrastructure on a flexible monthly subscription model.
• Deployed by several of the largest companies in the world.
• Used by 1000’s of retailers across Europe with global deployment capabilities.
CounterBooks – What is it?
An online full general ledger accounting
system specifically designed for operators of
pub companies to manage their business.
An online retail management information system
for pub companies to gain transparency and
control of their operator network.
Online Retail Accounting
System
Operator
Pub company
Retail Management Information
System

4. CounterBooks’ central database
is shared between the retailer
and the major oil company. This
reduces the requirement for data
to be sent between parties
which saves time and cost.
Features:
• Easy to use
• Accommodates multi site retail operations
• Full general ledger system
• Integration with EPOS/BOS/supplier
invoices/pub company transactions
• Standardised chart of accounts
• Vast array of accounting reports
• Drill down to transaction data
• Customised pub company reports
• Accounting period locking to avoid back
posting
• Hosted online
Benefits:
• Reduced costs
• Easy to use
• Accurate data
• Financial controls
• Accessible online
Features:
• Single database which holds operator’s
accounting data
• Dashboard reporting
• Purchase compliance and assessment
• Network wide P&L with budget variance
report
• Network wide Net Worth/Liquidity reports
• Comprehensive data analysis/data
mining across the full spectrum of the
accounting data
• Full access to all sites with drill down
capabilities
• Export data into spreadsheets for further
analysis
• Hosted online
Benefits:
• Transparency
• Control
• Reduced costs and time
• Benchmarking and financial insight
• Accessible online
CounterBooks – Features & Benefits
Description:
An online full general ledger accounting
system specifically designed for
tenants/franchisees to manage their
business.
Description:
An online retail management information
system for pub companies to gain
transparency and control of their estate.

5. Proven track record in delivering projects, to brief and in
budget for some of the largest retail companies in the
world.
Client Portfolio
Case Study 1 - 65 store franchise group
From the daily sales by department data, entered at
store level, variable commission rates were applied, and
monthly franchise fees calculated automatically. These
were produced within 2 or 3 days of the month end.
Case Study 2 - 100+ petrol convenience network.
In 2010, the group analysed drive offs in the previous
year, by forecourt and by territory. Time taken to
produce the analysis – 20 minutes.
Case Study 3 - 250+ franchise group
The group expects their franchisees to complete their
data entry within 15 days of the month end and for their
accountant to have reviewed the financial statements
within a further 15 days. Head office staff can access a
real time report showing progress against these targets
and exception reports showing those that missed.

6. Stakeholder Benefits
CounterBooks
Credit
analysts
Tenant/
franchisee
Accounting
partner
Regional
manager
General
management
Finance
manager
Suppliers
Pub company
Stakeholder Benefits
Pub Company
Transparency, consistency
and control.
Tenant/franchisee
Easy to use, reduced costs,
improved controls and in-
depth reports.
Credit analysts
Real time data to assess
credit risk of tenants.
Accounting
partner
Automated and standardised
online accounting platform.
Supplier
Reduced costs and improved
processes.
Regional manager
Access reports at anytime
from anywhere.
Reduce costs +
Improve
performance +
Manage risk +
Assess compliance +
CounterBooks delivers benefits to multiple stakeholders within the tenanted/franchised model.

7. Improve reporting and manage risk
The challenge for many pub companies is collecting relevant, comparative and accurate management information regarding
the tenants/franchisees financial position. This information is critical to assisting tenants/franchisees in driving performance but
also in assessing the business risk across the tenanted estate.
• Comprehensive reporting for single pubs, small groups and the total estate across the full spectum of accounting data
including net worth, liquidity and profitability.
• Extensive accounting intelligence tool with analysis, comparison and export functionality of all data
• Standardised reporting allows the pub company to truly understand performance across the estate. This standardisation is
applied across the full spectrum of the general ledger, therefore improving the reporting, operational decision making and
managing risk.
• Real time reporting – All data is held online, therefore there are no delays or lags in receiving information allowing
tenants/franchisees and pub companies to make quicker decisions.
• Assess credit risk – Monitor the probability of tenant’s/franchisee’s risk of failure and possible churn through reporting of net
worth and liquidity for each and every pub across the estate.
• Purchase compliance – Examine tenants/franchisees purchasing to ensure compliance with ties and other buying
obligations.
• Empowers Business Development Managers and creates accountability.
• Full “budget vs actual” reporting to drive tenant/franchisee performance.

8. Reduced costs and time in accounting
The tenant/franchisee manages their business’s finances through CounterBooks’ online retail accounting system – which is a full
general ledger system designed for retail format businesses. CounterBooks delivers a highly automated accounting process
through using innovative technology for the benefit of both the tenant/franchisee and the pub company. CounterBooks’ current
deployments include automation up to 95%.
The key benefits include:-
• Reduced costs of professional services fees/accounting service fees for tenant/franchisee.
• Increased accuracy of data.
• Increased speed of reporting from the tenant/franchisee.
• Allows the retailer to focus on running their business.
• Data enrichment as larger volumes of data can be held as a result of the automation.
CAccountant
Daily reconciliation
Purchase invoices
Petty cash
Bank reconciliation
Payroll
Journals
Lock period
Responsibility Accounting Process
Tenant/franchisee
CounterBooks automates:-
• EPOS/BOS data
• Electronic Invoicing
• Pubco-to-tenant
transaction
• Bank statements
• Payroll
• Journals
Data
Import95%
Manual
entry5%
• Paper invoices
• Journals/adjustments
Data entry
• Designed for multi site tenants
• Standardised chart of accounts
• Standardised suppliers
• Drill down to the underlying
transaction
• Easy to use
• Drop down menus for quick
entry
• Same data viewed by the
accountant, tenants and pub
company
Making a difference

9. General Architecture
Data Import 95%
Manual Input 5%
Delivery Notes
Data for analysis
Invoice data
Electronic
invoicing
including
Preferred
Suppliers,
Utilities etc.
Data Export File Advice
and
special
bookings
Reporting
EPOS
Preferred
Suppliers
Utilities etc.
Small local
suppliers
Pub company
Accountant
Tenant/
Franchisee
Deliveries
reconciled
with invoices
by site manager
Paper
Invoices

10. Architecture – Reporting
Tenant/franchisee
Accountant
Once the tenant/franchisee has
completed the data entry, various
reports are available to assist them in
running their business and reporting to
the pub company.
All the necessary statutory reporting is
available for the production of the end of
year accounts, taxation and government
compliance.
Territory Manager
Real time access to consistent and
accurate tenant/franchisee data within
each territory manager’s area.
Head Office
Consolidated reports are made available
to all Head Office users to make informed
decisions with drill down capabilities.
Data Analysis
- Analyse any data, from all and any sites from any period
All data can be queried, analysed and exported to Excel.
Dashboard
- Available by network, region and/or territory
- Report on any data with budget variance
- Visualisation of KPIs with granular data drill down
Head Office Reports
- Usage and status / Network reports / Purchase compliance
Network reports have Year on Year or budget comparison
Territory Manager Reports
- Access to tenant/franchisee reports within their territory
- View Head Office and tenant budget variance reports
Month End Reports
- Downloadable PDF financial statements
- Standarised and customised reports with budget variance
- Format agreed with the Pub company
Produced after the period is locked by accountant
Statutory / Audit Reports
- Trial balance / General ledger report / Transaction search
Required by accountant/HMRC
Interim Reports
- P&L / Balance Sheet
- Aged Creditor / Aged Debtor report
- VAT reports + others
Always up to date / Full drill down / Instant comparison

11. Deployment Options
There are three deployment options for the CounterBooks suite.
Retail Management
Information
System
Online Retail
Accounting
System
Tenant/franchisee Pub company
Deployment option Applicable
Online Retail Accounting System (only) If there are no reporting requirements to pub company by the tenant/franchisee.
Retail Management Information System (only)
If there is an existing accounting service provider but no or limited transparency and
control through analysis and reporting via consolidated database.
Full Retail Accounting Management Suite If the tenant/franchisee and pub company wish to benefit from the entirety of the suite.

12. Business case for CounterBooks
Many of our clients use CounterBooks as an integral tool for managing their estate from ‘day to day’ management
to making strategic decisions. The two drivers for a business case of CounterBooks include:-
• Transparency and control
• Assess the credit risk of tenants/franchisees
and take remedial action to mitigate risk
thereby reducing losses.
• Monitor and benchmark tenants/franchisees
performance in real time with quicker month
end routines.
• Analyse tenants/franchisees earnings and
remuneration with drill down functionality.
• Reduced time budgeting and analysing
variance against budget.
• Investigate purchase compliance across
tenants/franchisees.
• Assists in strategic decision making such as
disposals while streamlining financial due
diligence.
• Self funding through cost savings
• Through integration and automation of the
accounting process, CounterBooks can
reduce time and costs by up to 85% thereby
providing substantial cost savings to fund the
deployment across the estate.
• Collating information from tenants/franchisees
into central database – many pub companies
receive varying levels and quality of
information which is often re-entered into an
separate database which requires additional
resources/costs and liable to errors.

13. • Easy to use – CounterBooks is designed to be intuitive and easy to use.
• Deployed over the cloud – rapid deployment, no capex, and fully managed.
• Full support – training and helpdesk provided for all users.
• Cost savings and self funding project – the deployment of CounterBooks is often funded by
the savings of the tenant’s/franchisees professional service fees.
• Improved reporting – standardised and customised reporting across the whole estate with full
data analysis capabilities.
• Manage risk – assess credit, business and churn risk through monitoring net worth and liquidity.
• Monitor compliance – assess the purchasing compliance of tenants/franchisees and reporting
deadlines.
Summary

14. RFI or RFP:
We would be delighted to respond to any ‘Request For Information’ (RFI) and ‘Request For
Proposal’ (RFP) – please forward all requests.
Book an online demonstration:
W: www.CounterBooks.com
T: (+44) 020 7099 1050
E: contact@CounterBooks.com
If you are interested in understanding how CounterBooks could empower you and your
stakeholders by reducing costs, improving accuracy while making more informed business
decisions – please contact us to book an online demonstration.
Next steps
Benchmarking of current provision:
We would happily produce a benchmarking report of your current provision against
CounterBooks capabilities – please forward all requests.