Overview of social media and how to process the information in the Cosmic Cow Pie and make it easy to understand.

1. Using Social Media to Network Carra Riley CRS, CRB, GRI

2. Welcome! Carra Riley: Realtor with over 30 years of experience Author of, “Cosmic Cow Pie…Connecting The Dots” Knows first hand how to use social media to network

3. Social Media Can Be A Rollercoaster Hold On For The Ride!

4. Today's Talking Points What is Social Media? Who Uses Social Media? Why Do I need Social Media? What is Facebook about? What is LinkedIn about? What is Twitter about? What are ActiveRain, Trulia, and Zillow all about? What is Blogging? What Social Media Sites Are Right for Me and My Business? How Do I Get Started?

5. What Is Social Media? "Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video, and audio." (Wikipedia.com)

6. Interesting Facts About Social Media 96% of Generation Y (The Under 30 Crowd) is Part of a Social Network Social Media Is The #1 Activity on The Web!

7. Everyone Is Using Social Media! Advertisements Inside The Las Vegas Hilton

8. “If I Were A Realtor” By Chris Brogan I’d write a blog about the location where I was selling I’d take tons of pictures and post them on the blog I’d shoot walking tour videos all the time with a Flip camera and post them I’d shoot interview videos with people from my community I’d host meetups and tweetups for local residents, inviting people who are house hunting (From www.ChrisBrogan.com)

9. “If I Were A Realtor” By Chris Brogan I’d find various niche communities (developers, stonemasons, parents) and start community platforms for them on Ning I’d empower as many local businesses onto the Net as I could, and help them get successful I’d encourage as many people in my community to join Twitter as possible, and I’d bundle them into a list I’d consider setting up hyperlocal news and events sites, or at least empower/support their construction (From www.ChrisBrogan.com)

10. A Final Thought From Chris Brogan “I probably wouldn’t put pictures of me in a tie (or a dress) and write about the rates. I probably wouldn’t pitch you dozens of times in a row. I probably wouldn’t just rehash links to listings.”

11. Connecting And Collaborating On the Web Find Your Niche!

12. Balancing Your Personal Life And Your Professional Life Online

13. Identifying Your Target Market See The People… See The People… See The People… All The Eyes are Online!

14. Are You Selling…Or Connecting? Connect Correctly, and The Customer Will Buy!

15. Traditional Marketing Is Yesterdays News! Only 14% of Consumers Trust Advertising and Only 18% of TV Ads Generate a Positive ROI (From: Socialnomics) In the 30-45 Age Group, Fewer Than 30% of People Read Newspapers

17. Facebook Fan Pages Increase SEO

18. If You’re Looking for a Great Facebook Manual… http://mashable.com/guidebook/facebook

19. I Can Read, Think, And Reason! I Can Learn Social Media! I Just Have to Practice!

20. Holy Cow Moment

24. Some Expert Twitter Advice “Twitter is 50% PBS and 50% QVC” -Guy Kawasaki Meaning 50% of the time you need to be offering value to your followers, and 50% of the time they will allow you to hawk your wares

25. @YourBrand

26. Tweeting BlogWorld Expo 2009 Tweets From The Group Up on The Big Screen

27. Twitter Jargon Handle

28. Twitter Jargon @ @CosmicCowPie @CarraRiley

29. Twitter Jargon RT ReTweet…This is a Compliment @Mary_R_Roberts RT @CosmicCowPie: After trying and trying, finally uploaded Kindle pic to your Cosmic Cow Pie Fan Page http://bit.ly/5HX1TL

30. Twitter Jargon # Search Function For Specific Terms #FollowFriday or #FF @Brian_Kirsch: Active #FollowFriday Folks @CharMcGinnis @CosmicCowPie @mdl914 @thefoodwarrior @PokenGirl @johnpanico

31. Twitter Jargon DM Direct Message a Specific Person A Private Conversation Often Used as a Follow “Thank You”

32. Twitter Jargon Followers People Who Follow You on Twitter Like Friends on FB And Connections on LI

33. Twitter Jargon Tweets 140 Character Messages Sent to Followers Please RT Help us help #Haiti. We’re Providing Free social media services to those who donate http://bit.ly/8cb6rt

34. Twitter Jargon URL Shorteners http://tinyurl.com http://bit.ly/

35. Blogging There are over 200 million blogs. 34% of them post opinions about products of brands. 73% of active online users have read a blog. Business Blogging Produces 55% More Web Traffic

36. Your Blog…Some Options Blogger Wordpress ActiveRain

37. BlogWorld Expo 2009 Carra With Guy Kawasaki

38. BlogWorld Expo 2009 Carra With Leo Laporte

39. BlogWorld Expo 2009 Leo Laporte’sFlaming Boots!

40. BlogWorld Expo 2009 Shae Riley With CNN Journalist Don Lemon

41. Trulia And Zillow Buyers Will Find Your Listings Online Much Easier If Your Listings Are On Trulia And Zillow and/or Realtor.com

42. YouTube Do This! Get a Flip Cam

43. Podcasting And Blogtalkradio Real Estate Secrets From Across The Country

44. Mean Monkeys Mean Monkeys Stir The Pot in Social Media

45. Which Social Media Sites Should I Be Using? Facebook (Personal and Fan Pages) LinkedIn Twitter ActiveRain (Or Another Blog) YouTube Blogtalkradio

46. Getting Started With Social Media Use a Professional Picture for All Avatars

47. Jump In To Social Media! Fill Out All Profiles 100% Join Some Groups That Interest You Watch What “Pros” are Doing- Be an Observer First Get Involved in Interesting Conversations Where You Can Offer Your Expertise Be Interesting! Be Interested! Listen! Provide Value!

48. 12 Social Media New Year’s Resolutions 1. Spend more traditional ad budget on customer service 2. Create sound company social media strategies & social media policies 3. Train & educate workers 4. Make a better effort to track mentions 5. Be proactive, protect your brand names 6. Take the time to look your best (From: searchengineland.com)

49. 12 Social Media New Year’s Resolutions 7. Really promote your social profiles off-site 8. Advertise your social profiles 9. Give people a reason to join in 10. Reward loyal fans with exclusives 11. Explore more outlets 12. Don’t neglect your site (From: searchengineland.com)

50. Remember…Social Media Is Not A One Night Stand Think of Social Media as: A Cocktail Party A Business Meeting A Backyard BBQ

51. Dripping Start Dripping in Social Media

52. Connect With Carra Is Your Card in the Drawing Box? www.CosmicCowPie.com Facebook.com/CarraRiley Twitter @Carra Riley and @CosmicCowPie LinkedIn.com/In/CarraRiley Blogtalkradio.com/Carra-Riley