5 Digital Marketing Ideas For Your Startup

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A presentation I gave during the 2015 Dallas Startup Week. It is intended to be applicable to a wide range of startups, but also includes more advanced recommendations for companies that are looking to go beyond 101 level marketing.

Marketing

PHASED APPROACH
1. FindYour Audience
2. Raise Awareness
3. Capture Interest
4. TellYour Story
5. Convert

EMAILEMAIL NEWSLETTER
Beneﬁts
• No algorithm
• Creative control
• Universal compatibility
Challenges
• Building an audience
• Managing subscriber list
• Designing the email

START WITH A
LANDING PAGE
LaunchRock.com
LaunchEffectApp.com
KickoffLabs.com
Unbounce.com
RocketStart.me
DesignModo.com/Generator

LIST BUILDING, DESIGN,
AND DISTRIBUTION
MailChimp.com

TIPS
• Provide value exchange
• Keep it visual
• Have secondary CTAs

BLOGBLOG
Beneﬁts
• No ﬁlter on content
• SEO / SEM
• Flexible content types
Challenges
• Building an audience
• Creating content
• Hosting

USE A HOSTED PLATFORM
WordPress.com
Squarespace.com
Tumblr.com
Medium.com
LinkedIn.com
Svbtle.com

TIPS
• Stick with it
• Promote your content
• Have a unique POV

AUDIOPODCAST
Beneﬁts
• Highly engaging
• Less competition
• Fill new space
Challenges
• Recording and editing
• Hosting the content
• Distributing the podcast

PODCAST
Source: Edison Research, Fall 2014

FIND A GOOD HOST
PodBean.com
Libsyn.com
Squarespace.com
SoundCloud.com
Blubrry.com
Buzzsprout.com

TIPS
• Set a regular schedule
• Invite guests
• Create an episode template

PAIDSOCIAL ADVERTISING
Beneﬁts
• Highly targeted
• Highly scalable
• Builds an audience
Challenges
• Targeting your audience
• Budgeting cost
• Creating content

800-POUND GORILLAS
Ads.Facebook.com Ads.Twitter.com

BARKBOX
Facebook Advertising
50% of daily conversions on its website from Facebook
5K new subscribers per month
1/3 daily trafﬁc to website from Facebook

TIPS
• Start Small
• Test Frequently
• Focus On KPIs

NEWEXPERIMENT
Beneﬁts
• Find your niche
• Test assumptions
• Rapid response
Challenges
• Fewer examples
• More risk
• Channel popularity

EXPERIMENT
Pinterest.com
Reddit.com
Foursquare.com
Snapchat.com
Vine.com
Apple Watch

TIPS
• Make small bets
• Find your passion
• Publicize your activity

5 MARKETING IDEAS
1. Email Newsletter
2. Blog
3. Podcast
4. Social Advertising
5. Experiment

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5 Digital Marketing Ideas For Your Startup

1. 5DIGITAL IDEAS TO CONSIDER WHEN MARKETINGYOUR STARTUP

2. THIS IS NOT GROWTH HACKING

4. PHASED APPROACH 1. FindYour Audience 2. Raise Awareness 3. Capture Interest 4. TellYour Story 5. Convert

5. EMAILEMAIL NEWSLETTER Beneﬁts • No algorithm • Creative control • Universal compatibility Challenges • Building an audience • Managing subscriber list • Designing the email

6. EMAIL NEWSLETTER

7. START WITH A LANDING PAGE LaunchRock.com LaunchEffectApp.com KickoffLabs.com Unbounce.com RocketStart.me DesignModo.com/Generator

8. LIST BUILDING, DESIGN, AND DISTRIBUTION MailChimp.com

9. FLOWMAIL Landing Page

10. BONOBOS Email Newsletter

11. ONWARD RESERVE Email Newsletter

12. TIPS • Provide value exchange • Keep it visual • Have secondary CTAs

13. BLOGBLOG Beneﬁts • No ﬁlter on content • SEO / SEM • Flexible content types Challenges • Building an audience • Creating content • Hosting

14. BLOG

15. USE A HOSTED PLATFORM WordPress.com Squarespace.com Tumblr.com Medium.com LinkedIn.com Svbtle.com

16. OKCUPID OkTrends

17. GE GE Reports

18. TIPS • Stick with it • Promote your content • Have a unique POV

19. AUDIOPODCAST Beneﬁts • Highly engaging • Less competition • Fill new space Challenges • Recording and editing • Hosting the content • Distributing the podcast

20. PODCAST Source: Edison Research, Fall 2014

21. FIND A GOOD HOST PodBean.com Libsyn.com Squarespace.com SoundCloud.com Blubrry.com Buzzsprout.com

22. BUY A GOOD MIC BlueMic.com

23. ETSY Podcast

24. ESPN Fantasy Underground Podcast

25. TIPS • Set a regular schedule • Invite guests • Create an episode template

26. PAIDSOCIAL ADVERTISING Beneﬁts • Highly targeted • Highly scalable • Builds an audience Challenges • Targeting your audience • Budgeting cost • Creating content

27. SOCIAL ADVERTISING

28. 800-POUND GORILLAS Ads.Facebook.com Ads.Twitter.com

29. PROCESS

30. TESTTWITTER LEAD GENERATION CARDS

31. BARKBOX Facebook Advertising 50% of daily conversions on its website from Facebook 5K new subscribers per month 1/3 daily trafﬁc to website from Facebook

32. LINCOLN Cinemagraph Ads

33. TIPS • Start Small • Test Frequently • Focus On KPIs

34. NEWEXPERIMENT Beneﬁts • Find your niche • Test assumptions • Rapid response Challenges • Fewer examples • More risk • Channel popularity

35. EXPERIMENT Pinterest.com Reddit.com Foursquare.com Snapchat.com Vine.com Apple Watch

36. DOMINO’S Smartwatch Ordering

37. MEUNDIES SponsoredVideo

38. TIPS • Make small bets • Find your passion • Publicize your activity

39. 5 MARKETING IDEAS 1. Email Newsletter 2. Blog 3. Podcast 4. Social Advertising 5. Experiment

40. THANK YOU! Contact: @CoryOBrien