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THE BRIDGE BETWEEN
BUSINESS & GOVERNMENT

                14MAR13
SMES HOLD AN IMPORTANT POSITION
WITHIN NEW ZEALAND
• 97% of enterprises
• 31% of all employees
• 42% of the economy’s total output

SMEs in New Zealand: Structure and Dynamics 2010
  - Ministry of Economic Development and Statistics New Zealand
BUSINESS.GOVT.NZ IS FOCUSED ON HELPING
THEM SUCCEED

                 “Doing business with government, and
                 getting information from government,
                 should be easy.”
WE’VE BEEN INFORMED AND INSPIRED BY
OUR CUSTOMERS - SMES
• We know the wants and needs of SMEs

• We know that SMEs are very busy and feel overwhelmed

• We know what keeps SMEs up at night

• We know that SMEs always want clear information from
  a credible source
    Government has great credibility in ‘government matters’
WE BUILT OUR STRATEGY AND POSITIONING
AROUND THEM
• We are a bridge between business and government

• We package and demystify ‘government stuff’
    We provide a single high-level source, a snapshot
    Where more than one agency has interest in a topic, we’ll
    combine it so it makes sense from the SMEs’ point of view
    We’ll use a conversational tone, and connect the dots
    between agencies
SOME OF OUR
TOOLS & PRODUCTS
WEBSITE
SOCIAL MEDIA




• 6000 YouTube views
• 4000 Twitter followers
• 2000 Facebook likes
E-NEWSLETTER



               • 25,000 e-newsletter
                 subscribers
MOBILE BUSINESS TOOLBOX
- IPAD APP
BUSINESS PLAN
COMPETITION
• Key marketing initiative
• Sponsors fund 60k
  of prizes and cash
• Regions provide judges
OUR APPROACH
WE TAKE A ‘DESIGN THINKING & DOING’
APPROACH TO OUR WORK
1. FOCUSING ON THE THE NEEDS AND
CONTEXT OF OUR CUSTOMERS
2. PRIORITISING ACTION OVER
DOCUMENTATION
3. EXPERIMENTING, PROTOTYPING EARLY,
TESTING THROUGHOUT
THIS BRINGS HUGE BENEFITS FOR
OUR ORGANISATION
• It de-risks the innovation process

• It helps us to prioritise our effort and resources

• We don’t waste money building things that we later find
  people won’t value

• Because we collaborate with SMEs at every stage of the
  process, we get new learnings and ideas for
  breakthrough innovations
AND LEADS TO A GREAT PRODUCT FOR OUR
         CUSTOMERS
         • Multi award winning
                     Netguide Best Website for Small Business, 2011, 2012
                     AUT Business Excellence award winner, Government,
                     2012
         • Over 1 million visits in 2012
                                     Visits

           120,000

            90,000
Visits




            60,000

            30,000

                0



                                              Date
AN EXAMPLE:
EMPLOYEE COST
CALCULATOR
WE INVOLVED SMES IN AN
‘IDEA GENERATION’ SESSION




Voting – Ideation

Idea mos likely to delight cus
        t                     tomers


Idea mos likely to be approved by bus s
        t                            ines


Idea that mos s
             t upports the strategy
WE INTERVIEWED SMES FURTHER,
TO FULLY UNDERSTAND THEIR NEEDS
WE WORKED WITH SMES AS WE DEVELOPED
THE FUNCTIONALITY
WE’RE HEADING INTO VISUAL DESIGN NOW
A FEW OTHER
THINGS WE’VE DONE
IN THIS WAY
WEBSITE REFRESH
CONTENT REFOCUS
AND REALIGNMENT
ONECHECK
SEARCH TOOL
New Zealand |  Engagement with SMEs (Katie Wellington)
New Zealand |  Engagement with SMEs (Katie Wellington)
New Zealand |  Engagement with SMEs (Katie Wellington)
COMING UP:
COMPLIANCE ESSENTIALS TOOL
Katie.Wellington@Business.govt.nz
B-CAL CALENDAR

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