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Mass Media
AND CHILDREN
Mass Media
       all media technologies,
        including the
        Internet, television,
        newspapers, film and
        radio, which are used
        for mass
        communications
   the early 1800 - the first
    high-circulation newspapers
    arose in the eastern United
    States
   the 1840s - the first
    commercial electrical
    telegraph was developed,
   1894 - cinema began to be a
    large-scale entertainment
    industry with the first
    commercial exhibition of film
   the 1920s - the first
    commercial broadcasts in the
    United States began
Mass Media



   The electronic
                            The print media:
                             newspapers,
    media: radio,            magazines, books,
    television, films,       pamphlets, catalogues,
    records, tapes,          circulars, brochures,
    etc.                     etc.
   1936 -the first television
    broadcasts for a mass
    audience began in
    Germany and UK
   1948 - regular mass TV
    broadcasts in the United
    States began with a show
    hosted by Arturo
    Toscanini and starring
    comedian Milton Berle
   1983 – the Internet
    appeared
The Influence of Mass Media
        on Children
Negative Sides
          shorten attention span
          distort body image
          work in conjunction with
           other factors to escalate
           obesity and other health
           problems
          create fear
          increase aggressive and
           anti-social behaviour
          dull sensitivity to the pain
           and suffering of others
          lower grades in school
          help to escape from
           reality
          narrow their mind
Positive Sides
   give latest news in a fraction of
    a second/ no distance and time
    barrier
   make communication easier
   provide with educational
    programmes
   reading newspapers increases
    reading habit and vocabulary
   provide with cheap entertainment
   increase logical thinking power,
    grasping of things
   involve in social issues, making
    and expressing their own opinion
   create a learning environment for
    kids
Mass Media are Useful for
             Education
   a huge scope of educational
    materials (programmes, films,
    articles, etc.) that can be used
    at the lessons
   the information acquired from
    media resources is emotionally
    coloured, acute, attractive and
    comprehensible for children
   media texts are
    multifunctional, integrate
    different subjects
   involve all the kinds of
    perception
The World without
   Mass Media
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  • 2. Mass Media  all media technologies, including the Internet, television, newspapers, film and radio, which are used for mass communications
  • 3. the early 1800 - the first high-circulation newspapers arose in the eastern United States  the 1840s - the first commercial electrical telegraph was developed,  1894 - cinema began to be a large-scale entertainment industry with the first commercial exhibition of film  the 1920s - the first commercial broadcasts in the United States began
  • 4. Mass Media  The electronic  The print media: newspapers, media: radio, magazines, books, television, films, pamphlets, catalogues, records, tapes, circulars, brochures, etc. etc.
  • 5. 1936 -the first television broadcasts for a mass audience began in Germany and UK  1948 - regular mass TV broadcasts in the United States began with a show hosted by Arturo Toscanini and starring comedian Milton Berle  1983 – the Internet appeared
  • 6. The Influence of Mass Media on Children
  • 7. Negative Sides  shorten attention span  distort body image  work in conjunction with other factors to escalate obesity and other health problems  create fear  increase aggressive and anti-social behaviour  dull sensitivity to the pain and suffering of others  lower grades in school  help to escape from reality  narrow their mind
  • 8.
  • 9. Positive Sides  give latest news in a fraction of a second/ no distance and time barrier  make communication easier  provide with educational programmes  reading newspapers increases reading habit and vocabulary  provide with cheap entertainment  increase logical thinking power, grasping of things  involve in social issues, making and expressing their own opinion  create a learning environment for kids
  • 10. Mass Media are Useful for Education  a huge scope of educational materials (programmes, films, articles, etc.) that can be used at the lessons  the information acquired from media resources is emotionally coloured, acute, attractive and comprehensible for children  media texts are multifunctional, integrate different subjects  involve all the kinds of perception
  • 11. The World without Mass Media