1. Why is this so hard?
Bringing the right people together is difficult.
Especially in the scenario between an Applicant and a Hiring Manager.
2. The Hiring Manager’s Dilemma
In the past, a Hiring Manager would put up a “Help Wanted”
sign and a qualified applicant would walk in the door.
Today, Hiring Managers are overwhelmed with applicants,
both qualified and unqualified.
3. The Hiring Manager’s Dilemma (con’t)
Hiring Managers tend to be too busy,
overworked and swamped with applications.
4. Hurdles & Processes
Hiring Managers intentionally create road blocks for the
applicants to make their work more manageable.
5. What are Applicants to do?
My vision is for you to successfully navigate through these road blocks
6. The Power of the Cover Letter
The Resume puts all you have to offer a potential employer into one package.
By placing your package behind a Cover Letter, a spot light will shine on you.
7. Not Just Any Cover Letter
A Targeted Cover Letter will set you apart &
demonstrate your value add
8. A Killer Cover Letter
demonstrates…
You knew the right person
to contact
You knew what the Hiring
Manager was looking for
Specific qualifications & track record
show how you fit
You acknowledge the Hiring Manager
is busy
You take the responsibility to
follow up
9. A Killer Cover Letter will require…
…more time to create
…some research
…you to meet the job
requirements
…you to craft a compelling message
10. Repurpose & Leverage
…An Elevator Pitch
…An Online Profile
40-50% of a Targeted Cover Letter
can be used as…
…An Introduction
