My presentation on how to make money with Amazon SEO for The Charlotte SEO Meetup in April 2015. It was a pleasure to be back and see some old friends. This presentation gives the gist of what we talked about and my successes so far in FBA.
2. Who is Corey Creed?
• 2003 – Started my E-commerce business
• 2003 – Started Doing Internet Marketing for Clients
• 2007 – Moved to Charlotte, taught Classes (12/07 Meetup)
• 2011,2012 – Director of Training, Social Fresh
• 2013 – Director of Client Services, Ephricon
• 2014 (April) – CEO & CMO, Rhino Goods
3. Why I Like Amazon
Hippo Inc
• Ecommerce
• Drop Ship only
• Started in 2003
• Sales - $75K / Month
• Margin 24%
• High Overhead
• 2 Salespeople
Rhino Goods
• Amazon Business
• Private Label only
• Started April 2014
• Sales - $25K / Month
• Margin 50%
• No Overhead
• 1 China Employee
14. Where’s the Money?
“ Our biggest search
competitor is Amazon.
People don't think of Amazon
as search, but if you are
looking for something to buy,
you are more often than not
looking for it on Amazon.“
- Eric Schmidt, Google CEO
October 2014
17. How Does it Work?
https://sellercentral.amazon.com
18. How WE Do It
1. Identify Products to Sell
2. Source them
3. Private Label them
4. Send them to “Fulfillment By Amazon” (FBA)
5. Rank them on Amazon
6. Advertise on Amazon
7. Collect Money from Amazon
19. Identify Products
Product Requirements
1. Price – About $15 to $60
2. Brand – Not brand dependent
3. Size – (Much) less than 18” x 14” x 8”
4. Weight – (Much) less than 20 lbs
20. Identify Products
How to Find Products
1. Best Seller Rankings (BSR) by Category
2. Scrapers (www.AmaSuite.com)
3. Look around you
4. Poke around Amazon
5. Poke around Alibaba
6. Your existing suppliers
21. Source Products
Where to Get Products Made
USA – Use Google
Type into Google “Private Label {product}”
Go several pages deep. Manufacturers don’t SEO
China
Use Alibaba
Hire a sourcing agent
22. Private Label
How to Private Label Products
To Start
Stick it in a plastic bag and put a sticker on it
If it Sells
The manufacturer may do it for you
Improve pricing & quality – Get it Made
23. Fulfillment by Amazon
Use Fulfillment by Amazon
Create an Amazon Seller Central Account ($39/mon)
Create a listing: Title, Bullet Points, Description, Images
Get a Label
Send in your products
NOTE: They do the rest!
24. Rank on Amazon
How Does Amazon Rank Products?
1. Keywords – Title, Bullets, Description
2. Sales Volume
3. Conversion Rate
4. Volume and Conversion Rate by Keyword
5. Reviews – Quantity and Quality
25. Advertise on Amazon
“Amazon Sponsored Products”
1. Create Campaign / Ad Group
2. Enter daily budget ($5)
3. Enter bid ($0.30)
4. Select product
5. Select keywords (optional)
27. Review – What WE do
1. Identify Products to Sell
2. Source them
3. Private Label them
4. Send them to “Fulfillment By Amazon” (FBA)
5. Rank them on Amazon
6. Advertise on Amazon
7. Collect Money from Amazon
29. Maintenance?
1. Stay Stocked
2. Add more products
3. Ignore products that don’t sell
4. Add more products
5. Stay Stocked
6. Add more products
30. Marketing?
Product Launches
– Keyword Research
– Competition Research
– Optimize Listing
– Optimize Images
– Ping your list (maybe)
– Coupon Sites (maybe)
31. Marketing?
Other Options
– Build a list
– Build a website
– Google AdWords
– Facebook Ads
– Other stuff you know (blogger outreach, SEO, etc)
NOTE: None of this is necessary in general!
32. Start SIMPLE & CHEAP!
1. Identify Products to Sell
2. Source them
3. Private Label them
4. Send them to “Fulfillment By Amazon” (FBA)
5. Rank them on Amazon
6. Advertise on Amazon
7. Collect Money from Amazon
33. Learn more?
• Amazing Selling Machine (ASM) - www.Amazing.com
• Rapid Crush Inc (during ASM Launch)
• Sourcing Profits - www.SourcingProfits.com
• Sam Brella - www.SamBrella.com
• Jerry West
• Ryan Moran
• Chris Guthrie?