The document discusses how advertising is changing rapidly and will continue to do so. In the next 20 years, advertising will change more than it has in the past 100 years due to new digital technologies. One potential future development is "pay-per-gaze" advertising, where advertisers would pay based on the number of times an ad is looked at, such as through technology like Google Glass. The future of advertising is predicted to be more invasive and direct than current methods, moving advertising in a new, more aggressive direction.

1. Eye Opening!

2. How often do you hear people complain about the
amount of commercials that they see or the level of
sponsorship that you come across just about anywhere
in the world?
This is quite simply because many of us feel quite
suffocated by the high level of advertising are fed at
the moment.
Sadly for those who feel uncomfortable in the current
environment, the future of advertising is for things to only
get crazier.
In
the
last
100
years,
marketing
has
changed
exponentially. In the next 20 years or so, it is going to
change even more than it has in the whole of that century.
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3. PUSHING THE BOUNDARIES
Today, we have the power of the internet and
much more powerful digital marketing opportunities
than we did even ten years ago.
Stunning holographic advertisements, hundreds of
foot long billboards, carrier planes, anything you
can think of has probably been tried as an
advertising strategy.
So what does the future hold for advertising and
what are the strategies of the future?
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4. If you are wondering what “PPG” is, then you are in for a
little shock. At the moment, there is an advertising form
know as PPC or Pay-Per-Click.
This means that the advertiser will have to pay a fee for
every time their advert is actually used.
MOVE OVER PPC
HERE’S PPG. . .
Of course, this only really applies to the online world, so the
limitations are still there.
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5. Although at the moment this technology is perhaps
a laughable dream from a movie like Elysium, in
“PAY-PER-GAZE?”
the future, believe me, it is really going to be here.
But what about the future of advertising which is
being referred to as “Pay-Per-Gaze”?
This is a phenomenon that is growing massively and
the hope is that Google Glass technology could be
the pioneer in one of the Greatest advertising
exercises ever heard of.
It is predicted that all adverts will in future charge the
advertiser for the amount of times that people look
at their advert.
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6. THE FUTURE IS NOW
The advert of software like Google Glass is
already moving things forward in this direction.
And it appears that the advertising moguls of the
world aren’t resting on their laurels either.
Instead, they want to generate new advertising
methods that are more invasive and more direct
than the current methods.
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7. THE FUTURE IS NOW
So, Sadly for those of us who want to go back to
the more serene days of advertising (if they ever
existed!) things are only going to get more hectic.
For those of us who love a good deal and like to
see technology advance, however, this is going
to be a step into a whole new direction.
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8. THE FUTURE OF ADVERTISING
IS GOING TO LOOK VERY DIFFERENT FROM TODAY
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9. THE FUTURE IS NOW
“ Keep and eye out for the advent of PPG
advertising, it is going to take the world by
storm.”
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