-Running a successful dynamic integrated program
-Knowing your audience
-How do you choose the right media channels to get the best ROI?
-Best practices in campaign strategy, implementation and measurement
7. • How does your audience prefer to consume
information?
• What kind of information do they value?
• What are your objectives? (branding, lead-
gen, etc.)?
You need to know and understand
your audience:
15. $0
$4,000
$8,000
$12,000
Jul Aug Sep Oct Nov Dec
Spend vs. Content Engagement
Paid Search Online Banners eNews Sponsor Value-added Print
1431
1601
1693
1638
1651
1543
Unique Views of Military Content on Molex.com (ALL sources)
Editor's Notes
Whiteboard exercise/icebreakerToday, we’ll talk about all of the many options available to connect with our key audiences. As we all know, there are many choices, with new ones popping up on almost a daily basis.Let’s take a few minutes to identify some of them…
S, how do you decide? How do you evaluate, based on the objectives and strategies you’ve created, each of the available communications channels?
The simple answer, is that you don’t decide, “they” do.
So who is “they”? They are you customers, prospective customers, any people you are trying to influence with your messaging and communications.
----- Meeting Notes (2/29/12 16:13) -----Creating the right teammarketing communicationssalesproduct marketingindustry marketingdistribution