3. Content
Lab
is
a
brand
new
content
marke2ng
company
telling
digital
stories
across
all
media
and
industries.

4. In
the
age
of
consumer
rela2onships,
two
way
streets
and
conversa2on
to
conversion
funnels,
you
can’t
kill
with
cool
designer
concepts
alone.
YOU
NEED
GREAT
STORIES.

5. It’s
about
2me
WE
REDEFINE
USER
EXPERIENCE

6. Let’s
look
at
things
FROM
A
CONTENT
POINT
OF
VIEW

7. One
ques2on
changed
it
all

8. Let’s
change
that
one…

9. The
old
school
design-­‐copy
partnership
IS
ABOUT
TO
CHANGE

10. In
the
era
of
conversa2on
COPYWRITING
SHOULD
BE
INTEGRATED
In
the
en2re
crea2ve
process
COPYWRITING
IS
WRONGLY
EXCLUDED
From
formal
design
paSerns

11. That
‘s
why
CONTENT
LAB
molds
copywriters
INTO
FULL
GROWN
CONTENT
EXPERTS

12. It’s
about
Kme
FOR
SOME
REAL
STORYTELLERS

13. STORY
TELLING
IS
ABOUT
TELLING
STORIES.
REAL
STORIES.

14. WE
MOLD
YOUR
STORY
EXACTLY
TO
YOUR
TARGET
GROUPS
OR
INDIVIDUALS.
AND
MAKE
THEM
LOVE
IT.

15. AND
WE
ALWAYS
GO
FURTHER
IN
UNDERSTANDING
WHO
WE
ARE
TALKING
TO.

16. AND
IF
WE
SAY
WE
UNDERSTAND,
WE
DO
UNDERSTAND.

17. WE
HELP
YOU
FIND
THE
RIGHT
TARGET
GROUPS
BEFORE
WE
START
A
CONVERSATION.

18. Content
experts
CONTENT,
COPYWRITING,
CONVERSATION
AND
CONVERSION.

19. How
do
we
BREATHE
your
BRANDS?
 We
let
our
content
experts
write
stuff
they
like
most
 We
train
them
in
what
they
really
want
to
become
really
good
at
 They
have
edgy
insights
in
targeted
content,
search
engine
marke2ng,
wireframes,
usability
and
behavioral
sciences
without
becoming
typewri2ng
machines
 They
master
at
least
two
media,
two
languages
and
two
industries.
At
least.
 They
are
faster
than
others.
At
the
same
price.
 Digital
is
our
middle
name.
We
were
the
first
immigrants.
We
know
the
country.

20. How
do
we
BREATHE
your
BRANDS?
 We
come
earlier
into
the
conceptual
flow.
So
we
breathe
your
brand
beSer
before
we
start
talking.
 Copywri2ng
should
be
half
craZsmanship,
half
fun.
That's
why
we
dedicate
area
experts
in
terms
of
industry,
media
and
brand
iden2ty.
 We
think
long
term
rela2onship.
Even
before
we
start
a
date.
The
bigger
picture.
 We
don't
hammer.
So
not
every
assignment
is
a
nail.
 If
our
job
is
part
of
a
conversion
funnel,
we
step
into
it
and
get
rewarded
or
punished
that
way.
We
engage
and
team
up
with
you.

21. Most
important
of
all
YOU
WON’T
PAY
US
TO
GET
TO
KNOW
YOU.
WE
WILL.