Big(D)esign 2011: Portfolios for the Creative Professional
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Discussion of how creative professionals can leverage their portfolios and social presence to get the job or contract they want. Presented by Louellen Coker (@ContentNotes) and J Schuh (@texasanimator) at Big(D)esign 2011.
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Big(D)esign 2011: Portfolios for the Creative Professional
- 1. Professional Portfolios for the Creative Pros Louellen S. Coker Content Solutions J Schuh Toons-N-Designs
- 2. Your Speakers Web: www.yourcontentsolutions.com Web: www.toonsndesign.com Blog: www.yourcontentnotes.com Blog: www.texasanimator.com LinkedIn: louellencoker LinkedIn: J Schuh Facebook: Content Solutions Facebook: Jay Schuh Twitter: @ContentNotes, @LouellenC Twitter: @texasanimator @ContentNotes @texasanimator
- 5. What you want • Intrigue • Call to Action • Showcase • Get a Gig @ContentNotes @texasanimator
- 6. What employers want • How good are you? • How fast are you? • How much do you cost? • How well do you work with others? • Can you alleviate our current need? @ContentNotes @texasanimator
- 7. How to become good • PRACTICE, PRACTICE, PRACTICE • RESEARCH, RESEARCH, RESEARCH • NETWORK, NETWORK, NETWORK @ContentNotes @texasanimator
- 10. Forms of portfolios Hard copy (Traditional) • Archive • Presentation • Sample • Elevator (Business Cards) Virtual (Web 2.0) • .pdf • Website/Blog • Social media • Coffee shop (skins on devices) @ContentNotes @texasanimator
- 12. Best practices • Keep it simple • Keep it organized • Keep it succinct • Keep it optimized • Keep it targeted • Keep it consistent @ContentNotes @texasanimator
- 13. Tools • Software for capturing/creating pieces – Open source – Office products – Adobe Suite products • Wireframing/Organization tools – Mindmeister for mind-mapping (www.mindmeister.com) – Jumpstart for wireframing (www.jumpstart.com) – Toodledo for project management (www.toodledo.com) – Basecamp for project management (www.basecamphq.com) @ContentNotes @texasanimator
- 14. Tools, cont. • Online services • Social Media – www.elance.com – LinkedIn.com – www.qfolio.com – Facebook.com – www.wordpress.org – Slideshare.net – YouTube.com – Flikr.com – Wordpress.org/Blogger @ContentNotes @texasanimator
- 15. Finding the Muscle • Elbow grease • Training – Blogs and Forums – www.lynda.com – Use help – Blogs – LSC Help Desk – Workshops – Trial and Error Hire some help @ContentNotes @texasanimator
- 17. Case Study: HTML & .pdf @ContentNotes @texasanimator
- 18. Case Study: CMS (Joomla!) @ContentNotes @texasanimator
- 19. Case Study: Social Media @ContentNotes @texasanimator
- 21. First steps, FIRST • Know your audience • Know your goal • Know your work • Know your capabilities (and how you’re different!) @ContentNotes @texasanimator
- 22. What projects do I consider? • Those that the hiring person wants to see • Those for which you won an award • Those created in your day job • Those created for volunteer organizations • Those created specifically for your portfolio • Those created for fun • EVERYTHING and ANYTHING @ContentNotes @texasanimator
- 23. What projects do I include? • Pieces that speak for themselves • Pieces that translate across platforms • Pieces that show skills • Pieces that show interpersonal skills • Piece that is the product of a difficult situation @ContentNotes @texasanimator
- 24. Leverage proprietary information • GET PERMISSION • Limit to outward facing information • Redact if necessary • Collect as you go @ContentNotes @texasanimator
- 26. Leverage your work • Select pieces that are relevant to varied audiences • Reflect about process • Blog in deeper detail about process • Show level of professionalism @ContentNotes @texasanimator
- 28. Put your best foot forward • Optimize your files – Print = CMYK 300 dpi (.tif, .psd, .eps) – Web = RGB 72 dpi (.jpg, .png, .bmp, .gif) • Error FREE • Professional • Relevant • Appropriate @ContentNotes @texasanimator
- 29. Essential elements • Cover Page – must have name; may have your mission statement, short introduction, or bio • Table of Contents • Navigation – some method to guide a reviewer through your artifacts • Artifacts – your best (mostly) • Reflection – optional @ContentNotes @texasanimator
- 30. Reflection • Metacognition – thinking about your thinking • Not always necessary • Important – For contextual clues – To show growth – For those in educational settings – When being assessed @ContentNotes @texasanimator
- 31. Pull it all together @ContentNotes @texasanimator
- 32. Present your work • Determine a presentation theme • Organize your works in a logical manner • Compile your artifacts in a consistent manner @ContentNotes @texasanimator
- 33. Protect intellectual property • Watermark • Limit scope • Low resolution • Remove “copy & paste” ability • Put your footprint in the metadata • Copyright @ContentNotes @texasanimator
- 34. Protect yourself • NEVER leave your portfolio behind • Make copies of portions of the artifacts in your presentation portfolio • Organize your artifacts in a less expensive presentation folder • Consider including a thumb drive with soft copies of included and/or larger works • Maintain consistency when possible @ContentNotes @texasanimator
- 36. Questions? Wri4ng Design Web Solu4ons www.yourcontentsolutions.com | 972-987-0567
- 37. Wri4ng Design Web Solu4ons www.yourcontentsolutions.com | 972-987-0567
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