Presentazione di Livia Giorgi, Account Manager in ContactLab

1. L’E-mail marketing al servizio del turismo on-line
Firenze, 30 ottobre 2012
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

2. INDICE
1. CONTACTLAB IN BREVE
2. NEWSLETTER MONITOR
3. ANALISI DI SETTORE
4. TAKE-AWAYS
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 2

3. 1. CONTACTLAB IN BREVE
Oltre 1.000 clienti
Più di 40 milioni di email e 400 campagne inviate giornalmente
11 anni di esperienza nel settore internet
Più di 120 esperti nel settore email marketing al vostro servizio
5 uffici a Milano, Parigi, Londra, Madrid e Monaco di Baviera
1 posizionamento unico:
• Tecnologia: ESP
• Creatività: Agency
• Analisi: Business Intelligence
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 3

4. 1. CONTACTLAB IN BREVE
Strategia di comunicazione
e sviluppo customer base
Websites, Minisites,
Emails Surveys Landing Page, Apps Contests Social Media
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 4

5. 1. CONTACTLAB IN BREVE
Accompagnamento completo
strategia
progettazione e copywriting
sviluppo e test
report e analisi
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 5

6. IL NOSTRO MIGLIOR BIGLIETTO DA VISITA …
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 6

7. …ALCUNI DEI NOSTRI CLIENTI SETTORE TRAVEL
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 7

8. 2. NEWSLETTER MONITOR: una piattaforma per studiare il mercato
Progettato e sviluppato da ContactLab
Raccoglie e archivia ogni giorno migliaia di e-mail
o 4.000.000 di e-mail
o 15.000 brand
o 5 lingue
o 20 settori di attività
attualmente il servizio è disponibile gratuitamente in versione beta
basta registrarsi su www.newslettermonitor.com per richiedere i codici d’accesso
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 8

9. Analizziamo il settore:
IL MERCATO DEL TURISMO ON-LINE
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 9

10. 3. GLI ATTORI: top 15 most popular travel websites | november 2012
HTTP://WWW.EBIZMBA.COM/ARTICLES/TRAVEL-WEBSITES
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11. 3. GLI ATTORI: un mix di attitudini
1. Expedia
2. Orbitz
3. Booking.com
4. Hotels.com
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 11

12. 3. EXPEDIA.COM: frequenza di spedizione
10,3 INVII AL MESE
Giorni di invio:
o tra il lunedì e il
giovedì
Il weekend non usato
Mesi di picco:
o Dicembre
o Febbraio
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 12

13. 1. EXPEDIA.COM: home page e form
Il form di iscrizione
alla newsletter
non è visibile nel top
della home page.
Ma andiamo a cercarlo…
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 13

14. 1. EXPEDIA.COM: thank you message
Welcome to Expedia email
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 14

15. 1. EXPEDIA.COM: subject
Offerte
Urgenza
Raccolta punti /reward
… non si parla mai di mete…
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 15

16. 1. EXPEDIA.COM: layout
Cyber Monday Deals, plus $25 for you
26/11/2012, usmail@expediamail.com
24-hour Sale: Get the best deals now Gobble up this 24 Hour Sale
28/11/2012, usmail@expediamail.com 21/11/2012, usmail@expediamail.com
OFFERTE singole o doppie e PREHEADER
LAYOUT per prenotazioni telefoniche
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 16

17. 1. EXPEDIA.COM: focus on, offerte lampo
Wednesday only: Low rates on 1,000's of hotels Wednesday only! Big travel discounts 24-Hour Sale: Huge savings on travel
10/10/2012, mittente: usmail@expediamail.com 19/09/2012, usmail@expediamail.com 07/11/2012, usmail@expediamail.com
Nessuna immagine, effetto teaser, solo 24 ore
LAYOUT per prenotazioni telefoniche
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 17

18. 3. EXPEDIA.IT: frequenza di spedizione
6,8 INVII AL MESE
Giorni di invio:
o mercoledì
o Giovedì
Weekend non usato
Mesi di picco:
o Maggio
o Ottobre
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 18

19. 3. EXPEDIA.IT: home page e form
Si parla di
community
e alla community è
dedicato il
coupon club
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 19

20. 3. EXPEDIA.IT: thank you frame
Benvenuto nel nuovo ed esclusivo
Expedia Coupon Club!
L’email è sufficiente per iscriversi
Il benefit è solo 1, le offerte, ma viene ripetuto
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 20

21. 3. EXPEDIA.IT: subject
Offerte/prezzi
Icone
Mete
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 21

22. 3. EXPEDIA.IT: layout
Fino al 40% di sconto sui voli Alitalia + coupon di 50 euro
su volo + hotel
23/11/2012, expedia@it.expediamail.com
★167 euro 2 notti in hotel 4 stelle:
50 euro di sconto su volo + hotel e coupon del
il tuo Capodanno in Italia
10% per hotel a Londra, Parigi e Milano
22/11/2012, Expedia@it.expediamail.com
27 /11/2012, Expedia@it.expediamail.com
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 22

23. 3. EXPEDIA.IT: focus on, series
Halloween10: il tuo 10% di sconto sugli hotel Viaggetto o scherzetto? Il tuo coupon di Coupon di Halloween + Offerte settimanali +
+ Dubai volo e 3 notti da 4 Halloween + ultime 24 ore per s Vota e vinci
16/10/2012, Expedia@it.expediamail.com 18/10/2012, Expedia@it.expediamail.com 23/10/2012, Expedia@it.expediamail.com
Il messaggio principale è sempre la stessa offerta a cui vengono
associate diverse offerte minori
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 23

24. 3. ORBITZ.COM: frequenza di spedizione
7,8 INVII AL MESE
Giorni di invio:
o Martedì
o Lunedì e mercoledì
Weekend non usato
Mesi di picco:
o Novembre
o Maggio, Febbraio,
Giugno
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 24

25. 3. ORBITZ.COM: home page e form
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 25

26. 3. ORBITZ.COM: optin email
Benefit:
Tips
su come usare Orbitz e gestire il proprio account
Your registration confirmation
Offerte
Gestione privacy
Personalizzare
con la prima parte
dell’indirizzo email
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 26

27. 3. ORBITZ.COM: subject
Offerte/prezzi
Icone
Urgenza
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 27

28. 3. ORBITZ.COM: layout
Lucky you! 48 hour Vegas hotel sale:
Up to 50% off deals + hotel promo Promo code expires tomorrow | 48-hours left
26/11/2012, orbitz@my.orbitz.com 25/11/2012, orbitz@my.orbitz.com
2 layout, mono-offerta vs magazine Zio, here are your top deals of the week
20/11/2012, orbitz@my.orbitz.com
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 28

29. 3. ORBITZ.COM: focus on, privacy
Particolare attenzione alla
gestione dell’account e
della privacy dell’utente
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 29

30. 3. BOOKING.COM: frequenza di invio
5,5 INVII AL MESE
Giorni di invio:
o Martedì
o Venerdì
Weekend non usato
Mesi di picco:
o Marzo e Ottobre
o Andamento
costante, tranne
luglio
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 30

31. 3. BOOKING.COM: home page + form
Il programma di newsletter sono «offerte supersegrete»
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 31

32. 3. BOOKING.COM: home page + form
Il programma di newsletter sono «offerte supersegrete»
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 32

33. 3. BOOKING.COM: home page + form
Il programma di newsletter sono «offerte supersegrete»
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 33

34. 3. BOOKING.COM: thank you message
Complimenti! Riceverai presto favolose offerte e consigli di viaggio
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 34

35. 3. BOOKING.COM: subject
Offerte/prezzi
Icone
Urgenza
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 35

36. 3. BOOKING.COM: layout
Scopri prima di tutti le nostre migliori offerte sugli hotel
25/11/2012, email.campaign@sg.booking.com
Scopri il segreto meglio custodito del Web
con queste offerte esclusive Hotel: sconti a partire dal 50%
27/11/2012, email.campaign@sg.booking.com 23/11/2012, email.campaign@sg.booking.com
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 36

37. 3. BOOKING.COM: focus on, personalizzazione
Personalizziamo l’offerta!
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 37

38. 3. HOTELS.COM: frequenza di invio
4,7 INVII AL MESE
Giorni di invio:
o Lunedì
o Martedì e giovedì
Weekend non usato
Mesi di picco:
o Ottobre
o Luglio
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 38

39. 3. HOTELS.COM: home page e form
Form molto articolato
con doppia possibilità
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 39

40. 3. HOTELS.COM: thank you message
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 40

41. 3. HOTELS.COM: email optin
Grazie per aver scelto di ricevere le e-mail da Hotels.com
….dopo qualche ora arriva
anche l’email di optin, uguale
per qualunque sottoscrizione
tu abbia fatto
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 41

42. 3. HOTELS.COM: subject
Offerte/prezzi
Icone
Urgenza
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 42

43. 3. HOTELS.COM: layout
Risparmia fino al 50%: solo per te, le Scopri la magia dei mercatini di Natale e
nostre migliori offerte! risparmia fino al 40%!
27/11/2012, info@mail.hotels.com 20/11/2012, info@mail.hotels.com
Dove vorresti essere adesso? Mete esotiche
e assolate per le tue vacanze
22/11/2012, info@mail.hotels.com
Layout mono-messaggio
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 43

44. 3. HOTELS.COM: focus on, quick link
1 email che contiene un solo messaggio,
ma moltiplica le occasioni di acquisto
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 44

45. 3. MOBILE?
C’è un’app per tutti!!!
App gratuite per il tuo viaggio Save up to 60% off hotels and book
16/09/2012, email.campaign@sg.booking.com from your phone
22/11/2012, usmail@expediamail.com
Scopri l'applicazione GRATUITA di 72 hours only: Instant hotel savings only
Hotels.com! with our mobile apps
15 /11/2012, info@mail.hotels.com 19/10/2012, orbitz@my.orbitz.com
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 45

46. 4. TAKE-AWAYS
Giorni di spedizione: sempre infrasettimanali, tra lunedì e giovedì
Mesi di spedizione: costanti
Form di iscrizione: facile da trovare e da compilare
Personalizzare!
Pensare Mobile
Ritmare i messaggi
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 46

47. ContactLab
E-mail & E-marketing Evolution
grazie
Livia Giorgi – Account Manager – livia.giorgi@contactlab.com
www.contactlab.com
Via Natale Battaglia, 12
20127 Milano – Italy
Tel. 02.283118.1
company profile
Madrid München Milano Paris London
This document is the intellectual property of ContactLab® and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.