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Event Marketing Planning Strategies

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Constant Contact Event Marketing
Constant Contact Event Marketing

Setting objectives for your event and executing on them.

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Event Marketing Planning and Promotion Planning and promotion strategies for highly successful Event Marketing. Copyright © 2011 Constant Contact, Inc.
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2011 Constant Contact, Inc.
Plan- Setting Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2011 Constant Contact, Inc.
Plan- Setting Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2011 Constant Contact, Inc.
Plan- Setting Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2011 Constant Contact, Inc.
Plan- Using Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2011 Constant Contact, Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Audience Goal Your Goal Size of Event Participate, but not faceless attendee Increase attendance Networking Aspect Make connections and learn Organizing and Loyalty Content Focus Learn from experts Correctly set level of intensity and delivery of content
Plan- Using Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2011 Constant Contact, Inc. Ask the uncomfortable question about a previous event: “ What didn’t you like about our last event?”
Plan- Using Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2011 Constant Contact, Inc.
Plan- Using Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2011 Constant Contact, Inc.
Promote & Communicate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2011 Constant Contact, Inc. ,[object Object],[object Object],[object Object],[object Object],New Relationships Current Relationships It’s 6-7 times more expensive to gain a customer than to retain a customer 1 Repeat customers spend 67 percent more 2 After 10 purchases, a customer has already referred up to 7 people 2
Promote & Communicate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2011 Constant Contact, Inc.
Copyright © 2011 Constant Contact, Inc. Promote & Communicate Use the “Attend My Events” Insert to share upcoming event details to let them know! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright © 2011 Constant Contact, Inc. Promote & Communicate ,[object Object],[object Object],[object Object],[object Object],Expand the reach of your invitation through social media
Copyright © 2011 Constant Contact, Inc. Promote & Communicate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promote & Communicate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2011 Constant Contact, Inc.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sending Invites and Reminders Promote & Communicate Copyright © 2011 Constant Contact, Inc.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Promote & Communicate Copyright © 2011 Constant Contact, Inc.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Promote & Communicate Copyright © 2011 Constant Contact, Inc.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Promote & Communicate Copyright © 2011 Constant Contact, Inc.
Promote & Communicate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2011 Constant Contact, Inc.
Promote & Communicate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2011 Constant Contact, Inc. Confirmation Email Confirmation Landing Page
Promote & Communicate ,[object Object],[object Object],[object Object],[object Object],Copyright © 2011 Constant Contact, Inc.
Promote & Communicate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],It ‘s more seamless for people and easier for everyone. For people signing up for the events they don’t have to bounce from a newsletter, to our website, to PayPal and back-it’s so flawless and easy. What we were hoping for is what we got and so much more.-Leslie Sturgeon, Women Inspiring Woman Copyright © 2011 Constant Contact, Inc. ,[object Object],[object Object],[object Object]
Copyright © 2011 Constant Contact, Inc. Promote & Communicate Promote events on your website with “Attend My Events” Widget. ,[object Object],[object Object],[object Object]
Promote & Communicate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Note: During the event, be sure to blog, post on Twitter, take pictures and put them on Flickr Copyright © 2011 Constant Contact, Inc. ,[object Object],[object Object]
Copyright © 2011 Constant Contact, Inc. Promote & Communicate ,[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright © 2011 Constant Contact, Inc. Create buzz in Social Media about the event Get more attendees by sharing the event on Facebook & Twitter… The Facebook post can contain a custom message to encourage attendance and will include a link to register . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright © 2011 Constant Contact, Inc. Easy Social Media Promotion Once registered, attendees can spread the word about the event by sharing on Facebook or Twitter they are attending. … and then registrants share the event information.
Copyright © 2011 Constant Contact, Inc. Promote & Communicate Tools Before During After ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promote & Communicate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2011 Constant Contact, Inc. Email Follow Up Update same Homepage for Post Event Information
Want more on what we covered today? Want to attend more free live webinars? Check out the upcoming sessions in our Learning Center at http://www.constantcontact.com/learning-center/index.jsp . Questions? You have a consultant here to help at 1-866-816-6508 To get started, sign up for your FREE 60 day trial here: https://www.constantcontact.com/features/signup.jsp?cc=EDUwebinNov09ws Copyright © 2011 Constant Contact, Inc.
FOLLOW US ON SOCIAL MEDIA On Twitter: @ctctevent Facebook: http://www.facebook.com/ctcteventmarketing Follow Event Marketing on Social Media
[object Object],Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2011 Constant Contact, Inc.

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