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Anatomy of a Successful Event
          An event is a living, breathing thing. It’s not just tickets. It’s not just email
          invites. It’s a whole system of elements working together in
          perfect harmony to help grow your organization.



                                                                             accommodations           venue
          speakers & content    sponsorships

   surveys
                                         goals                  volunteers                                    catering




             Strategy
                                         post event


                                                                                  Details
                                                          attendees



                                               fees
                                                           payments
theme
                                                                                                                  tickets



          resources & budget                                                   rentals
                                                                                         rsvp & registration


                                              Your Event

     relationships
                                                                                          print advertising
awareness
                                                                                  reminders         thank you notes
                                       referrals

                                                                                                                PR


             Results                                   mobile



                                        roi

                                               blogs

revenue                                                                  Promotions
                  tracking donations
                                          website
  certi cations


                                                                                                              directories
                                                       invitations




                                                             social media & campaigns         post event survey




                                                   Want to learn more about Event Marketing?
                                                   Visit us at www.ConstantContact.com/event-marketing

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Anatomy of a successful event

  • 1. Anatomy of a Successful Event An event is a living, breathing thing. It’s not just tickets. It’s not just email invites. It’s a whole system of elements working together in perfect harmony to help grow your organization. accommodations venue speakers & content sponsorships surveys goals volunteers catering Strategy post event Details attendees fees payments theme tickets resources & budget rentals rsvp & registration Your Event relationships print advertising awareness reminders thank you notes referrals PR Results mobile roi blogs revenue Promotions tracking donations website certi cations directories invitations social media & campaigns post event survey Want to learn more about Event Marketing? Visit us at www.ConstantContact.com/event-marketing