How can you develop an employer branding strategy and deliver it through social media channels and where are the pitfalls?

1. Recruiting & Employer Branding
for Generation Y
Presentation at the Cooperative State University Baden Württemberg Mannheim,
(DHBW Mannheim), 4th of December, 2013
Passion for our environment

2. In what business are we in? Technology Staffing
Green
Green Economy
Green Technology
CleanTech
Energiewende
Energy Efficiency
Industrial GreenTech
Smart Grid
Emobility
....
... save the world
Passion for our environment
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3. Why do we work?
Green Technology Staffing
... to activate people for Green Technology
Passion for our environment
without them - the GREEN ECONOMY won‘t happen
3

4. In what business are YOU in? Technology Staffing
Green
Connect the world...
... energy efficient!
Passion for our environment
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5. Green Technology Staffing
Will the
Shareconomy
change
Recruiting
in the future??
Passion for our environment
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6. Generation Y? Staffing
Green Technology
Generation Y / Millennials
and
Digital Natives
Passion for our environment
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7. Expectations
Green Technology Staffing
Career chances
Responsibility /
Intrapreneurship
How long?
Employer
Brand
Recognition &
Social acceptance
work life balance
Innovation
Security
Passion for our environment
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8. Green Technology Staffing
Passion for our environment
Recognition?
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9. Corporate Values
Career chances
Green Technology Staffing
Recognition &
Social acceptance
Responsibility /
Intrapreneurship
Employer Brand
How long?
- Corporate Values
work life balance
Innovation
Security
Passion for our environment
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10. Green Technology Staffing
Brand
vs.
Employer Brand
Passion for our environment

11. Green Technology Staffing
Cross Media Branding
✓
✓
✓
✓
Authenticity - Content
Cross Media Integration
Responsiveness
With real User Feedback
Passion for our environment
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12. Green Technology Staffing
ambitious content?
Passion for our environment
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13. Recruiting 2.0
„traditional“
eRecruiting
- Jobboards
Monster.de, Stepstone, ...
(>5.000)
Green Technology Staffing
proaktive Recruiting
in
Social Networks
- Xing
- LinkedIN
- Meta job search engines
Indeed, Jobrapido, kimeta,
jooble, jobisjob ...
Passion for our environment
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14. Recruiting 3.0
Green Technology Staffing
Social Media
Recruiting
Facebook
Twitter
Google+
Pinterest
YouTube
WhatsApp
...
Power of Referrals
- Employee Referral Programs
Jobvite, MeshHire, ZALP, ZAO,
WHIZPER...
- Crowd Recruiting
Crowdhunter, yes2talent,
Jobcrowd, SL8Z, HiveJobs
Passion for our environment
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15. Essence
Green Technology Staffing
- build a solid fundament
- do the right things - do things right
- step by step
- You cannot service all channels within one day
- get familiar with the channel before sending sth.
Passion for our environment
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16. Change the future
of our children
Green Technology Staffing
www.GreenTechStaff.de
www.workinGreen.de
Email: Conrad@GreenTechStaff.de
Passion for our environment
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