Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Ähnlich wie Connector social media pres long version
Ähnlich wie Connector social media pres long version (20)
Connector social media pres long version
- 1. Social Media Marketing Research Conor Skinnader MBS in Marketing (DCU) @conskinn http://ie.linkedin.com/in/conorskinnader http://www.worky.com/conor-skinnader
- 2. Projected Online Ad Spend US Online ad spend from 2003 onwards ($bn) Consumer Marketing Report, 2009
- 3. Global Traffic The Nielsen Company, 2010
- 6. Benefits of Social Media Marketing (2009) Social Media Marketing Industry Report, 2009
- 7. Social Media Marketing Industry Report, 2010 Benefits of Social Media Marketing (2010)
- 8. Commonly used social media tools (2009) Social Media Marketing Industry Report, 2009
- 9. Social Media Marketing Industry Report, 2010 Commonly used social media tools (2010)
- 11. Most beneficial Q&A Sites Business.com, 2009, B2B Social Media Benchmarking Study LinkedIn Answers Yahoo Answers WikiAnswers Answers.com
- 12. Can it help close business? Experience Time Invested Social Media Marketing Industry Report, 2010
- 13. Sales and Leads State of Inbound Marketing Report -http://bit.ly/aewfHr
- 15. % of budget allocated to Digital Datran Media Survey, 2010
- 16. Budget Projections Datran Media Survey, 2010
- 17. Utilisation of Digital Marketing Datran Media Survey, 2010
- 18. Elements of Online Strategy Datran Media Survey, 2010
- 19. Campaign Optimisation Datran Media Survey, 2010
- 20. Spend on Social Networks by Industry The Nielsen Company, 2009
- 21. Shifting of Funds Society of Digital Agencies (SODA), 2010
- 22. Change in Marketing Investment Society of Digital Agencies (SODA), 2010
- 23. Allocation of budget Society of Digital Agencies (SODA), 2010 Digital Infrastructure Digital Advertising Search Optimisation Social Networks Mobile Viral Campaigns Blogger Outreach Email Marketing Games Other
- 24. 2010 Priorities Society of Digital Agencies (SODA), 2010
- 25. Trust in various forms of Advertising The Nielsen Company, 2009
- 26. Sources of Recommendation Which of the following people do you trust to provide you the most accurate opinion? Global Web Index Report, Wave 1, 2010
- 32. Questions??
Hinweis der Redaktion
- According to The Nielsen Company, global* consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. In addition, the overall traffic to social networking sites has grown over the last three years. Twitter.com continued its reign as the fastest-growing in December 2009 in terms of unique visitors, increasing 579% year-over-year, from 2.7 million unique visitors in December 2008 to 18.1 million in December 2009.
- To be included you had to be using the internet every day/every other day
- Business.com, 2009, B2B Social Media Benchmarking Study
- 73.8% of marketers who have been using social media for years report it has helped them close business (a 12% increase from 2009). More than half who spend 11 or more hours per week find the same results.
- n December 2009, Datran Media conducted its fourth annual marketing and media survey by reaching out to over 5,000 marketing executives from Fortune 500 brands, top publishers and leading advertising and media agencies
- While video and text content remain central to the Web experience – the desire of online consumers to connect, communicate and share is increasingly driving the medium’s growth.” Among those taking note of this trend: advertisers. Estimated online advertising spending on the top social network and blogging sites increased 119 percent, from approximately $49 million in August 2008 to approximately $108 million in August 2009 – all despite a recession. Share of estimated spend on these sites has doubled, from 7 percent of online ad spend in 2008 to 15 percent in 2009
- SODA 2010 Digital Marketing Outlook survey which polled hundreds of executives from major global brands, traditional and digital agencies, vendor and service providers operating in digital space as well as freelance and independent Digital Practitioners
- Recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising, according to the latest Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
- http://digitalscientists.com/docs/top_ten_for_cmos.pdf