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Connotate Introduction
Prepared for Channel Partners


Matt Jacobson
SVP Channels & Operations
mjacobson@connotate.com
July 19, 2012
The Web provides the largest source of data
ever assembled…
Connotate Untangles the Web


                                        News Aggregation

                                        Background Checks

                                        Unique Trend Analysis

                                        Marketing/Sales Lists

                                        Consumer Sentiment

                                        Online Spend Reporting

   Data Sources       Connotate             Use Cases
                  Product & Services
About Connotate
• Founded in 2000, headquartered in New Brunswick, NJ
• Developed by world-class scientists at Rutgers University
• Substantial patents for applying machine intelligence to the Web
• Automate the monitoring & collection of web data
• Strong financial backing
• Acquired main competitor – Fetch Technologies -- 2012
• Marquee clients who are global leaders in their sectors
Patent Portfolio


                           7,730,395

                     Easy 7,055,094
                                  Resilient
           6,606,625                     to
                                   Change
                         Internet Data
                        Extraction and
                          Monitoring 6,714,941
                                       12/945,760
                          Automatic
                           8,117,203
The Problem: Get Data from a Web Site
Not Easy
Connotate’s Approach
Use Cases

• News Aggregation
   • Monitor hundreds of thousands of corporate, media, and social
     media sites at the frequencies your business needs.
   • Highlight just the changes or collect the entire data set.

• Marketing / Sales Target Lists
   • Executive and company profiles for merger & acquisition targets

   • Physician profiles for pharmaceutical, bio-tech and medical
     devices.
   • Government business opportunities

   • Data validation to improve the accuracy of existing lists
Use Cases: Background/Credential Checking
Use Cases: Unique Trends
Use Cases

• Consumer Sentiment
  • Analyze thousands of daily product and service reviews
    for consumer sentiment.
  • Analyze the impact of advertising for consumer
    electronics by monitoring focused news and niche social
    media sources as input to verbatim analysis.
• Online Spend Reporting
  • Consolidate data from multiple ad networks into a
    comprehensive report for customer review and analysis.
  • Consolidate subscription usage statistics from research
    publications into a unified report for spend management
Demo




       12
Customer Milestones
• Scale
   • Over 1,000,000 Agents and counting

   • 4,000,000 pre-employment background checks in the last year

   • Pricing data for millions of products every day

• Accuracy
   • From 17% accuracy before Connotate to 95% with Connotate for change detection

   • Customer expected 750,000 matching records, we delivered 1,200,000

   • “Enterprise quality”

• Productivity
   • Speed of Creation: 12 minutes per Agent with a customer using non-programmers

   • 5 years mean time between failure for site coverage




                                                                                     13
Connotate For Partners Introduction: Automate the Collection, Aggregation and Monitoring of Data
Agent Community Enterprise




 Agent Community Enterprise is an installed version that enables enterprise-quality online data collection




                                                                                                        15
Hosted Solution




 Connotate builds, executes and maintains the information-gathering process, sending ready-to-use data
 sets to you on a regular basis in an agreed-upon format




                                                                                                    16
Real Example - Original
Real Example - Updated

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Connotate For Partners Introduction: Automate the Collection, Aggregation and Monitoring of Data

  • 1. Connotate Introduction Prepared for Channel Partners Matt Jacobson SVP Channels & Operations mjacobson@connotate.com July 19, 2012
  • 2. The Web provides the largest source of data ever assembled…
  • 3. Connotate Untangles the Web  News Aggregation  Background Checks  Unique Trend Analysis  Marketing/Sales Lists  Consumer Sentiment  Online Spend Reporting Data Sources Connotate Use Cases Product & Services
  • 4. About Connotate • Founded in 2000, headquartered in New Brunswick, NJ • Developed by world-class scientists at Rutgers University • Substantial patents for applying machine intelligence to the Web • Automate the monitoring & collection of web data • Strong financial backing • Acquired main competitor – Fetch Technologies -- 2012 • Marquee clients who are global leaders in their sectors
  • 5. Patent Portfolio 7,730,395 Easy 7,055,094 Resilient 6,606,625 to Change Internet Data Extraction and Monitoring 6,714,941 12/945,760 Automatic 8,117,203
  • 6. The Problem: Get Data from a Web Site Not Easy
  • 8. Use Cases • News Aggregation • Monitor hundreds of thousands of corporate, media, and social media sites at the frequencies your business needs. • Highlight just the changes or collect the entire data set. • Marketing / Sales Target Lists • Executive and company profiles for merger & acquisition targets • Physician profiles for pharmaceutical, bio-tech and medical devices. • Government business opportunities • Data validation to improve the accuracy of existing lists
  • 11. Use Cases • Consumer Sentiment • Analyze thousands of daily product and service reviews for consumer sentiment. • Analyze the impact of advertising for consumer electronics by monitoring focused news and niche social media sources as input to verbatim analysis. • Online Spend Reporting • Consolidate data from multiple ad networks into a comprehensive report for customer review and analysis. • Consolidate subscription usage statistics from research publications into a unified report for spend management
  • 12. Demo 12
  • 13. Customer Milestones • Scale • Over 1,000,000 Agents and counting • 4,000,000 pre-employment background checks in the last year • Pricing data for millions of products every day • Accuracy • From 17% accuracy before Connotate to 95% with Connotate for change detection • Customer expected 750,000 matching records, we delivered 1,200,000 • “Enterprise quality” • Productivity • Speed of Creation: 12 minutes per Agent with a customer using non-programmers • 5 years mean time between failure for site coverage 13
  • 15. Agent Community Enterprise Agent Community Enterprise is an installed version that enables enterprise-quality online data collection 15
  • 16. Hosted Solution Connotate builds, executes and maintains the information-gathering process, sending ready-to-use data sets to you on a regular basis in an agreed-upon format 16
  • 17. Real Example - Original
  • 18. Real Example - Updated