The document discusses techniques and tools for nonprofit communications and engagement. It covers determining your audience and messaging, creating engaging content, scheduling posts across various social media channels, and selecting tools for content creation and management, monitoring, and measuring social media effectiveness. Specific tools mentioned include content management systems like Wordpress, image editors, stock photo sources, management platforms like HootSuite, monitoring tools, and analytics platforms.

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Techniques and tools everyone should know

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Engage the right audience
Boards don’t hit back

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Engage your audience
Why?
Why does
your NFP
exist?
Tell a story
Who?
Who are
your
audiences?
Use
personas
What?
What are
they looking
for?
Ask,
monitor
How?
How do they
want it
delivered?
Measure
your
channels

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Content combos
Cowabunga!

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Super content combo
Catchy
title with
keyword
Sub
headings
& bullet
points
Strong
visuals
Engaging
copy
Social
media
enabled

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Time it right
Find your rhythm

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Scheduling your posts
• Bulk scheduler
• Week/Month
• Campaigns
Long term
• Auto scheduler
• Daily posts
• News
Short term
• Replies
• Thanks
• Retweets
Immediate

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All in the timing

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Scheduling in Facebook

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The tool kit
Even batman uses tools

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Content tools
CMS
Wordpress
Drupal
Joomla
Content
Calendar
Excel
Calendar
(Google/Outlook)
Podio/Basecamp
Image
editor
GIMP/Paint.NET
Adobe
Fotor
Image
sources
Stock.xchng
Flickr Creative
Commons
Incommon
Images

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Social media tools
Management
(all-in-one)
HootSuite
Sprout Social
Radian 6
Monitoring
Google Alerts
Social Mention
Measurement
Twenty Feet
Facebook Insights
Google Analytics

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