How to Carry Out Keyword Research

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How To Carry Out Keyword Research

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• Now that you know the importance of
carrying out keyword research and how it can
potentially lift your ranking on search engine
results, you probably now want to know HOW
to carry out a keyword research.



• First of all, you will need to make a list of words
or phrases which you feel best fit the description
of your product/service.
• What are the keywords that your customers will
most likely type into a search engine when
looking for your product/service?
• This is why it’s important that you put yourself in
the customer’s position and really try to
understand your target audience and their needs.



• Once you have a list of words, you should then
test these using keyword tools such as:
• Google AdWords
• Keyword Discovery
• WordStream
• WordTracker
• Market Samurai



• These keyword tools will help you determine how
active the words in your list are and will assist you
in choosing the word or phrase which is more
likely to optimize the content of your website.
• It takes time to get used to using them, but make
sure you take your time.
• It’s quite interesting finding out what people
search for, which words and in what order.
• They are valuable tools that should not be
underestimated so take advantage of them!


• Competition is also something you need to bear
in mind when carrying out a keyword research.
• What we mean by that is the competition that is
accompanied by each of the words/phrases
you’re basing your research on.
• You may find that one of the words/phrases has a
lot of searches per month, but there also can be a
lot of competition for that word.
• Remember, you’re not the only person/business
that’s using these words/phrases.


• You should aim to use the words that carry a
medium to low competition, especially if your
website/domain name is fairly new.
• Using highly competitive words means that
your website has a lower chance of getting a
good ranking in search engine results meaning
potential customers are less likely to come
across your website.



• Once you’ve decided which keywords are
more likely to drive the most traffic (based on
your research), you can then start populating
the content of your website.



• There is a lot more to it than merely what’s
stated above, but this will definitely help you
get things started.
• Enjoy having a go at using the keyword tools
and make the most of them!



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How to Carry Out Keyword Research

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How to Carry Out Keyword Research