Google AdWords Keyword Tool for Keyword Research is a free and very handy tool that people are not aware of.

1. Connect Wisdom – Digital Marketing and Social Media Insights & Tools
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Google AdWords Keyword Tool for
Keyword Research
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2. Connect Wisdom – Digital Marketing and Social Media Insights & Tools
Google AdWords Keyword Tool for Keyword Research
• Google AdWords Keyword Tool is an
exceptionally handy tool to use for your digital
marketing campaign.
• If you want to be successful with your SEO,
you need to know which keywords have more
potential in terms of lifting your website’s
ranking in search engines and thus directing
more traffic.
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Google AdWords Keyword Tool for Keyword Research
• This keyword tool started off as a Pay Per Click
(PPC) tool to help customers search for the
popularity of specific keywords/phrases and
their competitiveness.
• It has since developed into an SEO tool.
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4. Connect Wisdom – Digital Marketing and Social Media Insights & Tools
Google AdWords Keyword Tool for Keyword Research
• The five main advantages of using Google
AdWords Keyword Tool are:
1. It’s free! You don’t necessarily need to open an
account with Google AdWords to be able to use
some of the tool’s features. You may wish to,
however, as you can access more of its functions.
2. It enables you to research keywords that will best
suit your website and your business.
3. It’s extremely easy to use and understand. All it
involves is you entering the keyword/phrase, hitting
the search button and the information you will need
is there!
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5. Connect Wisdom – Digital Marketing and Social Media Insights & Tools
Google AdWords Keyword Tool for Keyword Research
4. The results are broken down into categories to help
you get the most out of your search results. The
categories are: related keywords, competition,
number of global monthly searches and local
monthly searches. This should make it easier for you
when it comes to deciding which keywords/phrases
suit your needs best.
5. The competition feature enables you to choose
keywords, which are not too competitive giving you
a better chance for your website ranking higher in
search engine results.
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6. Connect Wisdom – Digital Marketing and Social Media Insights & Tools
Google AdWords Keyword Tool for Keyword Research
• Also, one additional feature which I like about this
keyword research tool is that you can select the
keywords you want to use and then export them in a
format (CSV file), which you can open in a spreadsheet
program, such as Microsoft Excel.
• This is can be very handy when you do keyword
research.
• If you haven’t used Google AdWords Keyword Tool, I
would recommend using it when you do your SEO for
your website: Google AdWords Keyword Tool.
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