Presentación de D. Gordon Sillence (Gran Bretaña), miembro de Ecotrans, y director de la plataforma DestiNet sobre "Mapa del mundo del ecoturismo en Europa – Una visión de los proyectos actuales. Mejores ejemplos prácticos de SME business y los actores principales de gestión de destinos a lo largo y ancho de Europa" en el 5.º Congreso Internacional de Turismo Rural de Navarra :: http://www.congresoturismorural.es

1. Mapping the World of
European Ecotourism –
an Overview of Current Developments
Round table Contribution by Gordon Sillence
Ecotrans - DestiNet Training, Education and Development Services
21st – 23rd February 2014
5.º CONGRESO INTERNACIONAL DE TURISMO RURAL DE NAVARRA
Ecotourism and the creation of nature-based products in rural areas”

2. Introduction
Round table contribution abstract
"TRENDS AND INNOVATION IN ECOTOURISM: TRANSFORMATION
INITIATIVES AND SUCCESS CASES; BEST PRACTICES AND
RECOMMENDATIONS“ presenting special examples from Europe.
This contribution is based on the presenters’ recent experience in the
EU ECOLNET project, demonstrating the EETLS (European Eco Tourism
Labelling System) and introducing the EEN - the European Ecotourism
Network.
It will give best practice examples from SME business and destination
stakeholders across Europe, showing how the DestiNet Portal’s Atlas
of Excellence related to ecotourism, and the best practice transfer
system that enables professional to draw on a detailed knowledge
base of evidence-based good practice from all over the world to
support their decision-making.

3. Ecotourism Certification in Europe
?
… and more

4. The ECOLNET project – Setting up the European Ecotourism
Network to Use the EETLS Tools
The ECOLNET project
set out to build a an
online learning
community for
ecotourism quality
standards, based on
the European
EcoTourism Labelling
Standard (EETLS).
On-line tools that
were designed in the
3 year project were
simultateously
introduced to the
wide range of
European ecotourism
stakeholders, focused
on the 9 countries
participating in the
project.

5. EETLS On-line Tools – DestiNet Access Point
The ECOLNET project
has developed a set
of online training
tools to allow small
businesses and
certificates to
evaluate their
sustainability using
the EETLS:
• EETLS Standard
• E-Evaluation SelfAssessment Tool
• Ecotourism
Training for
Businesses

6. Information Tools in the EEN Knowledge base on DestiNet
Alongside the EETLS
training tools, there is a
set of on-line
professional networking
tools for stakeholders to
use for themselves to
build the EEN in their
region or country.
DestiNet offers web
space information
management tools and
targetted
communications facilites
for promoting your site,
Importantly, organised
document storage for
collective knowledgebase building.

7. The European Ecotourism Knowledge Base on DestiNet
This European
level work was
mapped by the
Ecotrans
Network for
Sustainable
Tourism
Development, as
co-leaders of the
ECOLNET
networking
efforts.
Access by Subject
Access by Country

8. Mapping of EEN Stakeholders in Partner Countries
European
Ecotourism
Network
members
mapped on
DestiNet.
The tools allow
for constant
updating by
Portal users.

9. Country by Country Entry Points to the EEN
The country by
country choice
is offered to
both manage
and then access
Ecotourism
information.

10. Germany – Examplary Content for Country Folders
Ecotourism in
Germany , is an
exemplary
folder on
DestiNet
showing how
destinations
and countries
can map,
manage, market
and monitor
their
ecotourism
offer

11. Atlas of Excellence

12. Eco-Romania

13. Norwegian Eco-Label

14. Quality Coast Destinations

15. Germany - Mostviertel
Destination Mostviertel/Austria: mostviertel.xtraviewer.com

16. Estonian Eco-label

17. Algarve International BirdWatching Festival
Now in its 3rd
Year, the
festival is
attracting over
3,500 visitors
to the week
long event.
The
promotion of
the this part of
the Algarve as
a significant
international
bird-watching
destination
brings many
more visitors
at other times
of the year.

18. Algarve – Inner Peace Forest Retreat

19. Networking Ecotourism at the European Level 2014
The post-project phase
offers serveral Europeanlevel oportunities to
ecotourism stakeholders
who wish to bring
attention to a special place,
species or activity in
Europe, and are interested
in using the EETLS to
achieve that.
Contact use to find out
more about using DestiNet
for ecotourism
development in your
country or region.

20. Thank-you
Please find out more about DestiNet by contacting us directly.
This presentation was prepared by:
Ecotrans – DestiNet Training, Education & Development Services www.destinet.eu
Herbert Hamele herbert.hamele@ecotrans.de
Gordon Sillence gordon.destinet@ecotrans.de Februrar y2014