Presentación de Experiencias Internacionales: Eslovenia "Rutas Patrimoniales a través de Dolensa y Bela Krajina" Ponente: Marko Koscak, consultor independiente y miembro del equipo para el desarrollo turístico sostenible en la región de Dolenjska y Bela Krajina, Eslovenia Dr. MARKO KOŠČAK is an independent consultant and owns his private consultancy “STUDIO MKA” (Marko Koscak & Associates). Since 1996 he worked as Project Manger to the Heritage Trails partnership under the umbrella of the Chamber of Commerce in SE Slovenia. He was and is involved in different activities in the field of Rural Development in Slovenia and abroad since 1986, when he started implementing Integrated Rural Development Projects on local-community level. Since then he was a regular consultant with the Ministry of Agriculture, where employed from 1999 – 2001 as an Advisor to the Government in the Sector for Structural policy and Rural development. In last couple of years he works as an advisor to UNDP LoSD and sustainable tourism initiatives in S-E Balkan countries of Croatia, Serbia, Montenegro, Bosnia, Kosovo and Macedonia, as well as other EU countries. Recently he worked also in Mongolia and China as well as many other projects including several on the EU and LEADER approach. He studied in Ljubljana, Birmingham (UK), Vienna (Austria) and in 1999 completed his PhD on the thesis »Transformation of Rural areas along the Slovene – Croatian border« at the Faculty of Arts – Department of Geography. He is a founding member of the Slovenian Rural Development Network, which is part of the European Network »PREPARE«. His work experiences are primarily on Sustainable Community Development, Rural Tourism, Economic Diversification on farm, Sustainable Heritage Tourism, Regional Development, Cross-border Co-operation and Product Development.

1. HERITAGE TRAILS THROUGH DOLENJSKA AND BELA KRAJINA IN SLOVENIA – A CASE STUDY IN SUSTAINABLE RURAL PRODUCT FOR THE INTERNATIONAL MARKET dr. Marko Koščak, Studio MK&A Ltd., Former Manager D.B.K. Heritage Trail, Slovenia, member of team for DBK Regional Tourism Developmnet & International Consultant

3. Strategic position

8. Public-private development partnerships in rural Slovenia – LAG’s

35. FLOWER MODEL

36. GARLAND MODEL

42. Some statistics…

43. Structure of a package/day visit… Analysis shows that the main motiv for visit DBK is natural and cultural heritage (more than ¾). But the main income is on service and catering… To maintain and preserve cultural and natural heritage is of high importance for the future DBK Tourism product…