7. Why ?
- Conservatism of political parties
- clash of organisations : network vs
pyramid
- lack of culture and skills
- contempt of the web
- Focus on tools
7
17. Jean Sarkozy to take the head of EPAD
News on Friday evening
#jeansarkozypartout > ‘00.000s tweets
Petition
Satyrical videos
Spontaneous meetups at la Défense
No political leader. No management.
17
18. This is a social space
Laughing spreads the word and facilitates
identification
Facebook is about mass identification to a
position or cause
These signs of social movements have an
effect on media
They appear to be true
18
20. All campaings now have their
social-web stuff
I have a fan page, a blog, videos on youtube,
launched a petition, I tweet, I built a social
network, …
Still, this doesn’t work
20
24. This is a fight for attention
Campaigning is about getting in the
heads of people
Getting in the head of people is
entering their facebook streams
24
25. Entering facebook streams is
unleashing social viruses
A new langage :
Conviction
Data
Laugh
Visual
> social
25
26. 5 questions to get your message heard
Am I interesting ?
Can this piece catch attention ?
Is it facebookable ?
What can people do with their friends with
this ?
Is it engaging ?
26
34. It is not about « creating a social network »
500K€
34
35. It is about fostering participation in a new way
Open
Social
Useful
Engaging
Rewarding
35
36. It is about being realistic
Small groups
Strong animation
Reactivity
36
37. European elections – Michel Barnier
Turning a supposed technocrat into a
positive leader ?
37
38. European elections – Michel Barnier
20K social network + blog
20.000 activist base in local and thematic
groups
30 leaders, coming from the base
3500 discussions launched
20 initiatives came from the base and were
implemented
1 really succeeded
38
39. European elections – Michel Barnier
No door to door : failed
Team : 2 ppl full time one community
engagement
Budget : nothing on technique, everything
on community and content
39
40. Get out to vote video
Made by people, with
people.
500 inside x 130 FB
contacts x …
300.000 views in 2 days
40
41. 1st score nationwide
No negative campaigning
Positive engagement shown
Michel Barnier is now in Brussels…
41
42. Give people
power
Help them
organize
Support
their
initiatives
Make them
proud
42
43. 5 golden rules ?
Foster engagement through recognition
Give tools and support
Organize, manage and train
People know better (to a certain extent)
Show the way
43