CAPTCHAs are a security test used on websites to stop spam and bots. However, they're extremely frustrating for people and cause high website abandonment rates. Internet users are forced to waste more than 426 Million hours every year, solving those CAPTCHA security tests. Online businesses can put all that consumer attention to better use by using CAPTCHAs as an online advertising platform. View the presentation to find out more.

1. CAPTCHA: Productivity Wasteland or Wasted Opportunity?
You know those security checks you see on websites when trying to post a comment or
purchase tickets? Those are called CAPTCHAs
People Hate Them!
They frustrate website visitors and cause people to abandon the site or their action.

2. More than 280 million CAPTCHAs are solved on the web EVERY DAY
Each one takes an average 15 seconds to solve
That’s 1,166,000 hours that Internet users are forced to waste, every
single day, solving CAPTCHAs
That’s426,000,000 hours of valuable, undivided consumer attention
wasted online each year

3. Imagine if that time was spent doing something more useful!
In the amount of time consumers spend solving CAPTCHAs each year, we could have
instead built…
830 Boeing 747 airplanes
(It takes nearly 500,000 labor hours to make a Boeing 747)
270 Eiffel Towers
(It took approx. 1,560,000 labor hours to build the Eiffel Tower)
Or even the Great Pyramid!
(It took approx. 1,5nearly 350,000,000 labor hours to build the Great Pyramid)

4. More consumer attention is paid to CAPTCHAs
annually than to a full week of primetime Olympic
coverage, or even the Super Bowl.
Nearly as much time is spent solving CAPTCHAs each
year, as 133.4 million consumers spent watching the
movie Titanic in the theater.

5. That’s more than $300 Billion in advertising
being wasted!

6. Instead of wasting millions on online advertising that is mostly ignored, businesses
should leverage the 1.16 million hours of undivided consumer attention spent
solving CAPTCHAs every day.
Why show your online When you could show
customers this? them this

7. CAPTCHAs are a must-see medium online.
Website visitors must actively engage
with CAPTCHA anyway, in order to
post a comment, upload content or
complete their purchase.
Use that undivided, focused attention
for branding and online advertising!
Guaranteed impressions and
consumer engagement! (Unlike banner ads
and other online advertising, which is ignored)

8. Confident CAPTCHA is a picture-based CAPTCHA that stops bots and spam,
and is easy for people.
• End user frustration, increase
conversion rates
• Highly customizable
• Foreign language support
• Fail open/ Fail close
• Audio option
• Ideal for use on mobile devices
Optional:
• Brand Confident CAPTCHA with your logo or
promotional messages
• Earn revenue by allowing third parties to
advertise in the CAPTCHA on your website.

9. To learn more about Confident CAPTCHA
and how to get it on your website for free,
visit:
www.ConfidentTechnologies.com