In this webinar, we will discuss how enterprise social networking can be applied to your talent acquisition and management efforts to enhance collaboration and communication, increase recruiting and talent management efficiency, and retain access to valuable intellectual capital. We will walk through some real world examples of the different types of corporate social networking initiatives that are being successfully adopted within leading global organizations.

1. The Application of Enterprise Social Networking
to Talent Management and Talent Acquisition

2. Agenda
 The Enterprise Social Networking Landscape
 Recent Research: Interest and Adoption are
Growing
 Real-World Examples
• Internal Employee Communities
• Extended Talent Networks
• Recruiting/Talent Communities
• Leveraging Existing Social Networks
 Recommendations for Getting Started
 About Conenza
 Q&A
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3. The Enterprise Social Networking Landscape
Product Feedback Partner Management
& Ideas & Enablement
Marketing B2C B2B Customer
Relationship
Customer GLOBAL Management
Support ENTERPRISE
Facebook
Human Capital/Talent Management
B2T Communication, Collaboration &
Public Social Networks Innovation
Twitter LinkedIn Marketing
Business Development
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4. Enterprise 2.0 Adoption on the Rise
 98% of those surveyed are using Enterprise 2.0 technologies for
internal communication and collaboration within their company
The most popular technologies currently used:
- instant messaging (74%)
- wikis and team workspaces (67%)
- blogs (51%)
 The majority of respondents say their spending on Enterprise 2.0 will
increase (58%) in 2009
 Most respondents (64%) say that adoption of Enterprise 2.0 is
company-wide
Source: Enterprise 2.0 Conference Pre-Conference Survey, May 2009
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5. What is Driving Adoption?
When Firms Fail To Capitalize On Their Networks…
Knowledge is not Relationships are not
infused or retained. transparent.
New workers expect and
Relationships are not embrace social
built across technologies to build
geographies. relationships.
Source: Corporate Social Networks Will Augment Strategic HR Initiatives,
Confidential Zach Thomas, Forrester Research, 2008
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6. What is Driving Adoption?
When Firms Fail To Capitalize On Their Networks…
Knowledge is not Relationships are not
infused or retained. transparent.
New workers expect and
Relationships are not embrace social
built across technologies to build
geographies. relationships.
Source: Corporate Social Networks Will Augment Strategic HR Initiatives,
Confidential Zach Thomas, Forrester Research, 2008
6

7. What is Driving Adoption?
When Firms Fail To Capitalize On Their Networks…
Knowledge is not Relationships are not
infused or retained. transparent.
New workers expect and
Relationships are not embrace social
built across technologies to build
geographies. relationships.
Source: Corporate Social Networks Will Augment Strategic HR Initiatives,
Confidential Zach Thomas, Forrester Research, 2008
7

8. What is Driving Adoption?
When Firms Fail To Capitalize On Their Networks…
Knowledge is not Relationships are not
infused or retained. transparent.
New workers expect and
Relationships are not embrace social
built across technologies to build
geographies. relationships.
Source: Corporate Social Networks Will Augment Strategic HR Initiatives,
Confidential Zach Thomas, Forrester Research, 2008
8

9. What is Driving Adoption?
When Firms Fail To Capitalize On Their Networks…
Knowledge is not Relationships are not
infused or retained. transparent.
New workers expect and
Relationships are not embrace social
built across technologies to build
geographies. relationships.
Source: Corporate Social Networks Will Augment Strategic HR Initiatives,
Confidential Zach Thomas, Forrester Research, 2008
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10. Benefits of an Internal Employee Social Network
Provides a place where your people can build connections, collaborate,
share best practices, and develop in their careers
 Understand and effectively tap into the skills and talent of your people
 Fuel connections, collaboration and group communication
 Increase productivity by providing a robust online resource that enables your
people to work smarter and faster
 Provide a global knowledge-hub and channel for sharing research, best
practices, training via multiple formats (forums, blogs, documents, events, etc.)
 Support continued career development and learning
 Measure the results of your corporate social networking initiative
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11. Real World Examples: Internal Communities
Enhance Collaboration and Communication
• 400,000 employees profiled on the network
General Electric: • Members can:
• Collect and collaborate on documents
SupportCentral • Put questions out to a group of experts to quickly find answers
Cut customer contract timeline from 3 months to 2 weeks
• 20,000 employees profiled on network
• Employees use the platform to:
Best Buy: • Communicate with peers nationwide
BlueShirt Nation • Swap ideas on how to display products or handle customer
complaints
Connects & creates sense of community in dispersed workforce
• PfizerPedia: 2,300 users connect and collaborate across multiple
business groups, including sales, IT, and manufacturing
• Pfizer executives internal blog designed to communicate with
Pfizer employees gets 10,000 visits a month
Connects unique skill sets of knowledge, Increases
communication
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12. Talent Community in Action: Understanding
and Connecting Internal Teams
Connect a globally
dispersed workforce
Understand your internal
talent landscape
Enable employees to
quickly and easily find
unique skill sets and
expertise
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13. Employee Community in Action:
Facilitating Global Work Groups
Support global project
teams
Foster and facilitate
productive group
dialogue
Provide a central source
for the sharing of
information and
resources
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14. Onboarding Communities: Engaging and
Energizing New Employees Across the Globe
Recent study found in 85% of companies, new hire
morale/passion dramatically declines after six months
An Onboarding Community can:
CONNECTIONS KNOWLEDGE
Help newcomers establish a Enable newcomers can quickly
broad network of critical locate the centers of knowledge
relationships
ENGAGEMENT DEVELOPMENT
Create a connected culture Facilitate the mentoring
where your people feel like they relationships across the
are part of and contributing to organization
something great
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15. Onboarding Communities: Engaging and
Energizing New Employees Across the Globe
Results: Greater engagement and job
satisfaction, shortened time to contribution, decreased
turnover
“My onboarding experience was amazing. I was immediately
plugged into the social network, contributing to and receiving
help from people all over the world.
It helped me get to know people, and it also helped people get
to know me: my character, my competencies, my passions. It
was the reason why I’d been engaged and energized by the
stories of other people throughout the organization.”
Sachua Chua, IBM
www.theorangechair.com/
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16. Alumni Communities: Turning Former
Employees into Strategic Assets
TALENT MANAGEMENT BUSINESS DEVELOPMENT
• Recruiting / referrals • Revenue generating
• Mentors, contractors and relationships
consultants • Business leads and
• Diversity outreach spheres of influence
INNOVATION MARKETING
• Co-creation of future • Brand ambassadors
products and services
• Customers
• Access to intellectual
• Corporate social
capital
responsibility initiatives
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17. Alumni Communities: Turning Former
Employees into Strategic Assets
TALENT MANAGEMENT BUSINESS DEVELOPMENT
“20% of our experienced “We see nearly $180
hires are boomerangs.” million in revenue driven
—National Alumni Director, from alumni referrals.”
Big 4 Accounting Firm
—Senior Director, Business
Development, Global 500 Company
INNOVATION MARKETING
“We generate 35% of our “(Our alumni) group is a
new products from ideas huge asset for us. They
from outside the have become our brand
company; we’ve lowered ambassadors. And we
research & development want to bring them even
costs by 20%.” closer.”
— CEO, Proctor and Gamble — CEO, Hewlett Packard
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18. Alumni Community in Action: Recruiting
A rich recruiting resource: increase rehires and referrals
Job postings spread
virally inside and
outside the
community
Enterprise Post Jobs, Find Talent Private, Enterprise
Community
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19. Alumni Community in Action: Recruiting
A rich recruiting resource: increase rehires and referrals
Increase rehires and
qualified
referrals, reduce
recruiting costs
By the numbers:
Company size: 25,000 Private, Enterprise
Enterprise AnnualJobs, Find Talent
Post new hires: 2,500
Community
10% of annual new hires
sourced from alumni
community: 250
Annual cost savings:
$1,785,000
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20. Talent Communities for Recruiting
Microsoft: Taking a Targeted
Approach to Engaging Talent
www.viewmyworld.com • Delivering messages and
experiences that are unique to the
populations they are targeting
• Delivers value to talent community
beyond just the future job prospect
• “Real People” telling “Real Stories”
• Encourage sharing and viral spread
• Features the latest in social
networking, RSS feeds, multi-media
(video) and employee blogs
www.YouAtMicrosoft.com
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21. Tapping Into Existing Social Networks to
Build Your Talent Community
Jim Durbin , ERE, Tripling Traffic to Your
Careers Site With a Facebook Account?
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22. Customer and Partner Communities: Tapping into
Talent Outside Your Organization
Dell IdeaStorm: Customers as a source of
talent and innovation
 Customers can submit
ideas for new products or
improvements to existing
services
 Customers can vote for
the ideas they would
most like to see realized
 More than 200 ideas
already adopted
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23. Leverage External Talent Communities to
Create Scalable, On-Demand Workforce
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24. Recommendations on Getting Started
 Define specific business issues to drive adoption
and acceptance.
 Understand your culture and prepare to change it.
 Assemble cross-functional task forces.
 Select a partner with practical experience.
Source: Corporate Social Networks Will Augment Strategic HR Initiatives,
Zach Thomas, Forrester Research, 2008
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25. Conenza =
Practical Experience + People + Platform + Process
Deep Enterprise Market-Leading Best Practices Ensure
Community Product and Community Vibrancy
Expertise Strategic Support & Business Success
Community Member ROI
Growth Engagement Metrics
Conenza provides the technology, tools, and the team to help you
realize the full potential of your community initiative
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26. Crawl, Walk, Run: The Conenza Community Platform
Modular Software-as-a-Service solution featuring the best of social networking technology
CONENZA COMMUNITY CORE + MODULES
The foundation of the Conenza Community Platform
OPPORTUNITY CENTER
v
HOMEPAGE | NEWS PROFILES DIRECTORIES
EVENTS
+ SOCIAL NETWORKING FEATURES
• Groups • Doc / Photo Sharing • Permissions
• Connections • Activity Feeds • Privacy Settings
• Blogs & Wikis • Rich Media + Administration
• Messaging • Refer-a-Friend + Reporting
MARKETPLACES
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27. Build Network Value with an Integrated View
of Enterprise Social Networking
Employee
Communities
Extended Talent
Communities
Value-Add Stakeholder
Alumni Communities
Partners Customers
Talent
Development
Cross-org Onboarding
Peers & & Mentoring
Cohorts Enterprise
Communities
On-Demand Talent
Extended Communities
Talent Pools
Collab w/in Deep, Extra-
Dept’s & Across Functional
Geographies Experts
Topical
Thought
Leaders
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28. Key Tenets of Enterprise Social Network Success
 Prioritize specific business goals to focus internal initiatives
 Embrace members’ multi-faceted professional agendas
 Create authentic extended value for members and they will
create value for each other and the enterprise
 If you build it – and cross your fingers – they won’t come
 An online community requires social networking/member engagement
expertise, social media marketing prowess and ongoing planning,
refinement and support: either in-house or from a deeply-experienced
provider
 Avoid the temptation to “control” community content: allow
members to self organize around what’s most important to them
 Plan for staged growth: low-risk/high reward “crawling”
evolving to walking, running and a broader collection of
thoughtfully-integrated enterprise communities
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29. Additional Resources
Visit www.conenza.com for:
 On-Demand Webcasts
 Executive Playbook for Corporate Alumni Communities
 Now More Than Ever: The Business Imperative of an Extended Talent Community
 6 Ways to Drive Community Member Engagement and Maximize ROI
 Conenza Blog
 Features best practices, advice, and the latest industry research
For the links to the articles referenced in this presentation
or more information, please contact us at
info@conenza.com
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