Overview presentation on social media, LinkedIn, and Twitter. Includes opening a Twitter account. Has Resource pages listing SME's, books, and URL's for further study.
2. Agenda
I.
Getting Started
• Gain a fundamental understanding of each social channel
II. Getting Noticed
• Understand the distinct positioning, thought leadership, and networking capabilities of both
channels.
III. Staying Noticed
•
Develop an individual strategy on how and when to use either or both.
IV. Hints | Best Practices | Watch-outs
V. Resources
VI. Q&A
Appendix
• Opening Link
• Twitter on LinkedIn
2
7. LinkedIn
•Social networking site for people in professional occupations
•259 million acquired users in more than 200 countries and territories as of
June 2013
•65.6 million unique US visitors and 178.4 million globally as of July 2, 2013
•Available in 20 languages
Source: Wikipedia
7
9. Twitter - Background
•Online social networking and microblogging service
•500 million registered users in 2012
•340 million tweets per day
•1.6 billion search queries per day
•Now one of the ten most visited websites
Source: Wikipedia
9
10. Twitter - Getting Started
A.
Set up account
a.
Account name – fifteen (15) alphanumeric characters
b.
If company name used then remember to include team names in Bio
c.
SEO implications – Google, Yahoo!
B.
Find people to follow
a.
Set up process
1.
2.
b.
c.
Twitter Search (https://twitter.com/Twittersearch )
Third party tools
1.
2.
C.
People already using Twitter
Inviting non-users to Twitter
Twitterlocal (http://www.twitterlocal.net/ )
Twellow (http://www.twellow.com/ )
The profile
a.
Avatar
b.
Background image or color for Home screen
c.
Bio (one hundred and sixty (160) characters available)
10
11. Tweeting
A. One hundred and forty (140) characters available but note…
a. Your name could be up to fifteen (15) characters
b. Links can be very long
B. Audiences for tweets
a. Entire Twitter community
b. Semi-publically to users approved to receive messages
c. Privately from one user to another
C. How Tweets can be viewed
a. Internet
b. Mobile phone
c. Tablets
11
12. Using Twitter – Exercise
•Setting up an account
•Adding followers and following
•Tweets
12
19. Getting Noticed – LinkedIn
•Complete your profile – achieve All Star level
•Have a good opener
•Utilize keywords effectively
•Include your photograph
•Update experience and education
•Update vanity URL
•Customize your website(s) presentation
•Embed applications (up to 8) in your profile
19
20. Getting Noticed – Twitter
•Complete your personal information
•Decide on an appropriate handle
•Resolve long links with either bit.ly or use Twitter’s function
•Customize background
20
21. Getting Noticed – Across Both
•Ensure that your social media persona matches how you present your
business offline
•Use your social media introduction to set the tone of how you work
•Harmonize introductions across social media applications
•Cross promote yourself on all your social media app’s
•Use keywords consistently
21
23. Staying Noticed – LinkedIn
•Post updates
•Engage in the community
•Endorse others and make recommendations
•Join and form groups
•Post samples of your work
•Share LinkedIn posts on Twitter
23
24. Staying Noticed – Twitter
•Tweet
•Reply to others’ tweets
•Retweet
•Use hash tags (#)
•Use third party app’s
•HootSuite
•TweetDeck
•Post your tweets to LinkedIn
24
25. Staying Noticed – Across Both
•Post frequently and regularly
•Be unique
•Find your voice
•Reply promptly
•Employ advanced features
•Images
•Video
•Link to your blogs and websites
25
26. Staying Noticed - Which to Use
When
•LinkedIn for B2B marketing
•LinkedIn and Twitter for generating leads
•Twitter and Pinterest for general awareness development
•Facebook and Pinterest for working to reach consumers
•Facebook for building loyalty and customer service
26
27. Staying Noticed - Clarify Branding
Who are you representing:
•Your employer
•Mutual branding
•Completely personal
27
28. Staying Noticed - Individual Strategy
•Determine objectives
•Create your social media identity
•Prepare your social media introduction
•Select app’s
•Identify content, give more than receive
•Determine frequency of posts
•Prepare editorial calendar
•Establish an online presence
•Review your performance and results
28
29. Hints | Best Practices | Watch-outs
•LinkedIn
•Twitter
•Across both
29
30. Hints | Best Practices | Watch-outs –
LinkedIn
•Use tags
•Stay with the basic (free) service
•Try to have people invite you instead of your sending the invitations
•Quality versus quantity (LION – Linked In Open Networker)
•Remember the lifetime 3,000 invitation limit
•Have 250+ connections
•Rule of thumb, have at least 10 connections for every year of age
•Have at least 5 skills
•Use up to 50 keywords in Skills & Expertise
•Turn off notifications of updates under Privacy & Settings until profile is materially
complete
30
31. Hints | Best Practices | Watch-outs –
Twitter
•Post to LinkedIn and other social media
•Limit tweets to 120 characters
•Rule of thumb when starting out is 4 to 5 tweets per day
•Engagement is key but listening is most important
•Balance tweets that add value and that promote you, bias should be towards the
former
•Follow and be followed
•Use lists
•Be cautious in the use of auto-tweets (I advise against them)
•Functionality is simple (“stark” by one proponent), third party tools recommended
31
32. Hints | Best Practices | Watch-outs –
Across Both
•Be truthful
•Don’t become a newspaper clipping service
•Stay relevant and current
•Be fresh and unique
•Be personal not a faceless corporate entity
•Watch out for changes in the apps
•Be careful with what personal information you share
•Keep your profiles current and accurate
32
33. Hints | Best Practices | Watch-outs –
Across Both (Cont.)
•Have a consistent name across all social media app’s
•Avoid blatant self promotion and the accusation of spamming
•Use a social media aggregator
•Follow app’s SME’s and blogs
•Include “Join Us” widgets wherever practical
•Cross promote your profiles across all your social media app’s
•Don’t strike back on negative comments
33
35. Resources – LinkedIn
SME’s
1.
2.
Viveka van Rosen (@LinkedInExpert)
Patrice-Anne Rutledge (@PatriceRutledge)
1.
LinkedIn Marketing
1.
2.
3.
The Official LinkedIn Blog
Linked into Business Blog
Patrice-Anne Rutledge
Books
Links
35
36. Resources – Twitter
SME’s
1.
2.
3.
Laura Fitton (@Pistachio)
Hollis Thomases (@hollisthomases)
Amy Jo Martin (@AmyJoMartin)
Books
1.
2.
3.
Twitter for Dummies
All a Twitter
Twitter Tips, Tricks, and Tweets
Links
1.
2.
3.
The Twitter Blog Network
Use Twellow to Find Twitter Tweeple to Follow, Tweet, and Retweet!
Twitter on Mashable
36
37. Resources – Social Media
SME’s
1.
2.
3.
Erik Qualman (“Digital Dale Carnegie”) (@equalman)
Gary Vaynerchuk (@garyvee)
Frank Young (@SocialMedia4_us )
Books
1.
2.
3.
Inbound Marketing
Search and Social
Social Media Metrics for Dummies
Links
1.
2.
3.
Social Media Examiner
Mashable
Museum of Social Media
37