To view the recorded version of the Sandvine webinar held at Computaris' 2 decade anniversary virtual event, please register here: http://webexpo.computaris.com/webinars/sandvine

1. Making Cents of Internet Phenomena
Through Network Business Intelligence
Matt Duench – Product Marketing Manager, Sandvine

2. Sandvine, At a Glance
Market share and innovation leader
• Delivering more powerful solutions, sooner
Deployed by >200 CSPs worldwide,
serving >300 million subscribers
• Any access technology, any scale
Trusted global telecoms vendor
• Founded in 2001, listed on TSX & LSE
• ~$90 M (USD) annual revenue
• >500 employees
• Regional support, services and sales
• HQ in Waterloo, Canada

3. The Most Industry Firsts and Exclusives

4. Recognized Experts in Consumer Traffic

5. Why Sandvine?
With Sandvine in the network, customers
enjoy:
• Low Total Cost of Ownership
• Unparalleled Business Intelligence
• Short Time-to-Market
• Increased Revenue Potential
• More Solutions

6. The Market Share and Innovation
Leader
Traffic Classification Technology
• Insight and metrics unavailable with any other
vendor provides the strongest data foundation
Reporting Tools
• Powerful, customizable reports with the
widest range of configuration options
Analytics Capabilities
• The only network policy control vendor to
deliver true analytics capabilities

7. Why Network Business Intelligence?
Business Intelligence addresses a
range of converging factors
Rapid Market Evolution
• Internet landscape is constantly shifting
• New consumer technologies enable new subscriber behaviors
Data Silos
• Information exists in many systems, but is rarely leveraged, due
to consolidation challenges or privacy concerns
Incomplete Information
• Valuable decisions are made absent critical information, with
assumptions filling in the blanks

8. Building Intelligent, Profitable Networks
A complete business intelligence solution is comprised of
Sandvine’s Network Analytics and Network Demographics
products, enabling CSPs to understand the network’s past,
present and future to make better business decisions.
Unparalleled network Increased revenue by Reduced costs by
business intelligence enabling new services deferring capital and
and streams improving operations

9. Network Demographics
Understand past network and subscriber behaviors to
empower decision making for operations and
engineering teams.
Endless Customization Powerful reporting Intuitive Interface

10. Network Demographics
Business Intelligence: Product Suite Overview
Customized and scheduled reports
Web services API for data export
Intuitive interface guides the user

11. Network Analytics
Understand your network's present and predict the
future to seize opportunities and make strategic
decisions.
Trend Projection Third-party Integration Focused Analysis

12. Focused Dashboards for Focused Analysis
Network Analytics: Product Overview
Network Peak Period Real-Time Traffic Usage IPv6 Transition
Summary Analysis Entertainment Management Management Dashboard
Dashboard Dashboard Dashboard Dashboard Dashboard
: Included with the Network Analytics base software license

13. Business Intelligence Criteria
Network insight for operations/engineering
Primary Users Business insight for the entire organization
teams
Uses analytics tools to display past and future
Time Focus Explores past conditions
behaviors
Web-based GUI to access database and report
User Interface Web-based GUI with interactive dashboards
navigation tree
Public API Web-services API Integrated Data Warehouse
Built-in Statistical and a
Algorithmic Analysis
Extract, Transform and Load Imports and exports data to/from 3rd Party
Exports data to 3rd Party Systems
(ETL) Process Systems
Data Export to 3rd party
a a
systems
Data Import from 3rd party a
systems
Create and run customized reports with Administrators can create and run
Flexibility of Presentation and
unlimited configuration and presentation customized reports with standard
Report Customization
options (sum, averages, max, min, etc.) customization options
a
Export Charts & Graphics a
Customized Report Scheduling a
a
and Delivery
Reporting on Custom Policy
a
Measurements
Network-wide or extremely granular views of Network-wide views of millions of subscribers
Report Scalability
individual subscribers and network resources & thousands of network resources

14. Isolated Events can Shift Usage

15. Global data usage continues to rise
Global Internet Phenomena Report
Mobile networks: The world leader of mobile
data consumption is Asia with a mean monthly
usage of 659 MB, up 10% in the last six months
Fixed networks: Mean monthly data usage has
increased by 120% from 23GB to 51GB in the
past year on North American fixed line
networks
• 51GB is equivalent to 81 hours of video

16. Thinking About Service Tiers?
Global Internet Phenomena Report
How subscribers are distributed
across potential service tiers in North
America:
Bucket Size % of Subscribers
>1TB 0.07%
>500 GB 0.5%
>300 GB 1.5%
>200 GB 4.1%
>100 GB 11.2%
>50 GB 22.4%
>10 GB 56.3%

17. U.S. Mobile Traffic Projections
Global Internet Phenomena Report
Real-Time Entertainment will be 60% by mid-2015

18. Real-Time Entertainment is dominant
Global Internet Phenomena Report
In Europe, YouTube represents more than 20%
of peak period downstream traffic on mobile
networks
Netflix dominates North American fixed
networks accounting for 33% of peak period
downstream traffic
Other video services on North American fixed
networks include Amazon (1.8%), Hulu (1.4%)
and HBO Go (0.5%)

19. YouTube is the Global Video Leader
Global Internet Phenomena Report
A top three application on most fixed and
mobile access networks
Europe
• Fixed - 22.3%
• Mobile – 21.8%
North America
• Fixed – 14.78%
• Mobile – 30.97%
Asia-Pacific
• Mobile – 15.9%

20. One Bad Apple
Global Internet Phenomena Report
Apple product launches generate
significant traffic surges
• 9x increase on iOS 6 launch day
• 6x increase on 10.8 launch day

21. P2P Filesharing is losing ground
Global Internet Phenomena Report
BitTorrent continues to decline in application-
share, accounting for 16% of total traffic in
Europe and is slightly smaller in North America,
accounting for 12%
In Asia-Pacific, where there are fewer paid
over-the-top video services available,
BitTorrent accounts for 36% of total traffic

22. Europe, Fixed Access
Global Internet Phenomena Report

23. Europe, Fixed Access
Global Internet Phenomena Report

24. Europe, Mobile Access
Global Internet Phenomena Report

25. Europe, Mobile Access
Global Internet Phenomena Report

26. Europe, Wi-Fi
Global Internet Phenomena Report
Really unique peak period

27. Europe, Wi-Fi
Global Internet Phenomena Report

28. Asia-Pacific, Mobile Access
Global Internet Phenomena Report

29. Asia-Pacific, Mobile Access
Global Internet Phenomena Report

30. North America, Fixed Access
Global Internet Phenomena Report

31. North America, Fixed Access
Global Internet Phenomena Report

32. North America, Mobile Access
Global Internet Phenomena Report

33. North America, Mobile Access
Global Internet Phenomena Report

34. The Sandvine Crystal Ball
Global Internet Phenomena Report

35. Three Key Conclusions
Global Internet Phenomena Report
Global data usage continues to rise
Real-Time Entertainment is dominant
P2P Filesharing is losing ground

36. The Sandvine Crystal Ball
Global Internet Phenomena Report

37. The Sandvine Crystal Ball
Global Internet Phenomena Report

38. The Sandvine Crystal Ball
Global Internet Phenomena Report

39. The Sandvine Crystal Ball
Global Internet Phenomena Report

40. The Sandvine Crystal Ball
Global Internet Phenomena Report

41. The Sandvine Crystal Ball
Global Internet Phenomena Report

42. How Network Business Intelligence
Products are Used Today
Service Creation
Customer Experience Management
“Working with Sandvine since 2008 has
Cost Reduction brought us closer to understanding and
acting on the needs of our customers, while
improving revenue opportunities and the
cost-effectiveness of our network.”
Vicente San Miguel
CTO, Telefónica Corporate
Case Study: Optimizing CapEx with Metrics that Matter

43. Global Internet Phenomena Report
www.sandvine.com
To view the recorded webinar, please register here:
http://webexpo.computaris.com/webinars/sandvine